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479 pages · Updated July 25, 2026
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- Media Post: Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
- The TV Shows and Apps that Delivered Ad Attention in August 2022
- The TV Shows and Apps that Delivered Ad Attention in April 2022
- Resources | Viewability Has Come to TV | TVision | Insights
- March 2021: Top Shows, Brands, and Ads
- The Top CTV Shows in August 2021
- Resources | Viewability Has Come to TV | TVision | Measurement
- The Future of Media Measurement: The Role of Panels in Big Data
- The Ads That Captured Attention in January 2022
- Bud Light Commercial Got the Most Attention in Super Bowl
- The CTV Shows That Engaged Audiences in May 2022
- Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?
- The Most Expensive TV Ads cost $700k+, but the Real Cost is Much Higher
- 2023 Super Bowl: The Top Ads For Females 18-49
- Introducing the Attention Calculator
- Every Second of Attention Matters When it Comes to Driving Results, According to TVision’s Q2 2018 Eyes-on-Screen TV Attention Report
- March: Top Shows by TV Ad Attention
- Resources | Viewability Has Come to TV | TVision | Case Studies
- The Top CTV Shows in February 2022
- The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision
- The Top Five Brands and Ads that Captured Attention in 2021
- Get in Front of This Year’s TV Upfronts
- These are the brands that are winning over audiences with their CTV advertising
- When Travelers Want to Go Somewhere, Do They Go with Your Brand?
- The Top Ads for Attention October 2022
- Takeaways from ASI 2019: Collaboration is Key
- November: Top Attention-Grabbing Shows for Broadcast and Cable
- TVision's Q1 2021 Streaming App Report
- Vevo Partners With TVision to Track Engagement for its Streaming Video Content
- The TV Shows and Apps that Delivered Ad Attention in June 2022
- Cannes Lions Innovation 2016
- Found Remote: TVision is Bringing Attention Metrics to TV
- For TV’s Ad Future, All Eyes Are On Attention Metrics
- We Know Which Super Bowl Ads Got Buzz, But Which Ones Did People Actually Watch?
- July: Top Shows by TV Ad Attention
- 2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision
- TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
- Study: Online and on TV, consumers prefer longer ads to shorter ones
- Benchmark Campaigns Against the Competition with Attention Data
- The Top 5 Brands for Ad Attention in 2021: Cosmetics and Hygiene
- April: Top Shows, Brands, and Ads
- Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
- The Top Ads for Attention July - September 2022
- The Future of Media: 4 Highlights from the ARF’s AUDIENCExSCIENCE Conference
- January: Top Shows, Brands, and Ads
- How to Evaluate CTV Ad Campaigns
- The Top Ads for Attention in July 2022
- TV of Tomorrow: Focus on Attention
- Does TV have a Attention Problem?
- The Top Ads for Attention in June 2022
- AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value
- June: Top Shows by TV Ad Attention
- TVision Insights Attention Deep Dive: Super Bowl LI
- Do Personal Care Customers Care About Your Brand on TV?
- November: Top Attention-Grabbing Shows for Broadcast and Cable
- Oracle Adds Attention Data From TVision to Moat Reach
- Business Insider: Ad-tech Companies are Moving Full Speed Ahead to Chase OTT Ad Dollars. Here are the 13 Companies Poised to Win the Most.
- Yan Liu Discusses TV measurement with Beet.TV
- Yan Liu Talks Alternative Currencies with asiCast
- Howard Shimmel Introduces Q2 2018 Eyes-on-Screen TV Attention Report
- MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females
- What is TV Attention? It’s Coming But It Will Look A Bit Different Than Digital
- Six-Second Video Ads Positioned For Success
- Resources | Viewability Has Come to TV | TVision | TVision
- Resources | Viewability Has Come to TV | TVision | Press Release
- April 2021: Top Shows, Brands, and Ads
- How the Largest Advertisers Captured Attention from March to May 2022
- Multichannel News: Measuring the Measurers
- December 2020: Top Shows, Brands, and Ads
- August 2020: Top Shows, Brands, and Ads
- The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging
- How the Largest Advertisers Captured Attention in Q2 2022
- November 2020: Top Shows, Brands, and Ads
- Resources | Viewability Has Come to TV | TVision | Case Study
- Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?
- January 2021: Top Shows, Brands, and Ads
- Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes
- Preparing for the Upfront: Context Matters for CTV
- TVision Releases 2019 TV Engagement Report, Sharing Ad Attention Metrics across Top TV Brand Advertisers and TV Programs
- Not many people watch ‘Great News,’ but they watch it really hard
- The Top 5 Brands for Ad Attention in 2021: Entertainment
- The Top 5 Brands for Ad Attention in 2021: Health
- Viewers Are Tuning In and Paying Attention to the WNBA
- How COVID-19 Has Changed TV Viewing Habits
- The Top CTV Shows in October 2021
- Upfront 2021: Finding Engaged Sports Fans
- Who's Paying Attention to Political Ads Right Now?
- Resources | Viewability Has Come to TV | TVision | Blog
- TVision Insights and Mediahub Test the Power of TV Engagement over Ratings
- Clorox Captures Attention Best Among Back-to-School TV Ads
- Luke McGuinness Introduces Q3 2018 TV Attention Report
- WARC Guide to CTV Helps Advertisers Navigate the Opportunity
- The Top 5 Brands for Ad Attention in 2021: Legal, Financial and Insurance
- Less Really Is More: Six-Second Ads Get More Attention Per Second
- Reach Attentive Viewers by Sponsoring the Right TV Tentpole Events
- The Top CTV Shows in July 2021
- Who’s Paying Attention to TV Shows? TVision Knows
- Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
- Do Certain Pod Positions Boost Your Ad's Attention?
- The CTV Shows That Engaged Audiences in April 2022
- Almost 85% of Households Are CTV Enabled
- ARF Audience Measurement Conference Tackles TV, Encourages Innovation
- All the Winners from Super Bowl LVI
- Variety: The State of Streaming 2021
- H1 2019's Top Ads
- Beer Brands 2020 TV Engagement Report
- The CTV Shows That Engaged Audiences in July 2022
- TVision Helps The Weather Channel and Its Advertisers Value Programming
- Catch Up With TVision In-Person this Fall
- How do Telecom brands stack up in TV engagement?
- Industry Round Up of TVision's CTV Insights
- Yan Liu Explains TV Attention Measurement on the Podcast "Advertising is Dead"
- TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
- The Top 5 Brands for Ad Attention in 2021: Travel
- July 2020: Top Shows, Brands, and Ads
- Which Quick-Service Restaurants are Winning with TV Ads?
- Attention Takes Center Stage at ARF AudienceXScience
- The CTV Shows That Engaged Audiences in March 2022
- Official Sponsors Captured 32% More Attention During MLB All-Star Break Than Other Advertisers
- Variety: "Ted Lasso is Apple TV+'s Biggest Hit"
- New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
- TVision Insights’ Newest Eyes-on-Screen TV Attention Report Reveals Second-by-Second Insight Into the Content That Breaks Through to Capture Viewer Attention
- Late Night: Last Chance or Best Chance?
- 6-second TV ads command more attention per second than traditional spots
- These Are the Top Apps for Ad Attention
- 2024 Super Bowl: The Top Ads For Viewer Attention
- TVision Oscar Analysis: Ads, Lady Gaga, Leo & Ali-G (Via Adweek)
- Upfront 2021: Attention Guarantees Improve Campaign Performance
- Alexa: Should I Include a Celebrity (or Four) in My Super Bowl Commercial?
- Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit
- Last Night We Talked About 'Stranger Things' But Paid Attention To Cars
- The Surprising Impact of Buying Attention Vs. Audiences
- WARC Features TVision and Realeyes Creative Attention Report
- Go Back to School On Measuring TV Viewer Attention
- The Bachelorette Season Is Finished. How Can You Reach Those Viewers?
- TVision Q3 TV Attention Report: Top TV Engagement for the Summer Season
- TVision's Winners from Super Bowl LV
- May: Top Shows, Brands, and Ads by TV Ad Attention
- Use Attention Data in Media Planning to Increase Ad Engagement
- TVision Releases TV Engagement Report for Second Half of 2019
- The Weather Channel Differentiates with Attention
- MediaPost: What About TV Attention? Q&A With TVision's Luke McGuinness
- Broadcasting & Cable: Connected TV Grabs More Time Spent Watching
- MediaPost: IPG Lab Measures TV 'Attention,' Finds Similar Levels To Digital
- How Big Is Squid Game?
- The Top 5 Brands for Ad Attention in 2021: Telecommunications
- September: Top Shows and Brands by TV Ad Attention
- NFL TV Ads Hit Home for Fast-Food Chains
- The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021
- Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?
- Attention: The Gorilla in the Room
- Use Attention Data to Maximize the Impact of Every Ad
- ARF AudienceXScience Keys in on Attention
- Attention Data Identifies the Moments That Drive Ad Recall
- August: Top Attention-Grabbing Shows for Broadcast and Cable
- Yan Liu Recognized as one of the Outstanding Chinese Youth of 2021
- The Top Ads for Attention in May 2022
- It's Time To Apply Digital Video Metrics To TV Ratings
- TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry
- TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
- Introducing TVision’s Top 5 Shows, Apps, Brands and Ads for 2021
- TVision Methodology Overview
- Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech
- TV Can No Longer Avoid The Attention Challenge
- Top Brands By Industry: Who’s Winning in Each Category?
- The TV Shows and Apps That Delivered Ad Attention in March 2023
- TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts
- Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast
- clypd to Optimize TV Campaigns for Viewer Attention using TVision Data
- AudiencexScience Recap: Attention by Spot Length.
- Digiday: Attention metrics vie for the industry's, well, attention
- TVision Insights Partners with Data Plus Math to Tie TV Attention Data to Outcomes
- TV Targeting Data: The Next Wave of Innovation
- QSR Magazine: Wendy's Evolves its Marketing Message
- Free Webinar: The Challenge of Attention
- How to Engage Live Sports Audiences this Upfront
- B&C: ‘Real Housewives’ Tops for Ad Attention in October
- LA Daily News: What the pandemic revealed about baseball
- The Top CTV Shows in December 2021
- BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights
- Older Viewers, Low-Income Homes Most Attentive TV Audiences
- Where to Find Sports Fans Now
- TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
- Scripps' Upfront Presentation Puts Focus on Attention
- Predicting the 71st Emmys
- Viewer Attention Analysis Informs Creative Effectiveness
- How Well Do Auto Brands Capture Attention on TV?
- May: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
- 2023 Super Bowl: The Top Ads For Viewer Attention
- Broadcasting & Cable: Capturing More Attention? Demand a Premium
- TVision Launches ‘TVision Audiences’ via the LiveRamp Data Store —Delivering Person-Level TV Engagement Data for Targeting & Analytics
- Anheuser-Busch's Pioneering Video Measurement Approach
- Variety: Visualizing Vizio’s Path to Growth After IPO
- Business Insider: TVision is one of the hottest adtech companies of 2021
- Variety: Original Movies are Streaming's Most Popular Cotent
- TVision Announces Participation in ARF Member Code of Conduct to Further Industry Trust and Transparency
- Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision
- The Top 5 Primetime Broadcast and Cable TV Programs for Ad Attention in 2021
- Pre Mid-Terms: Political Ads Capture Attention
- March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
- Brands must invest in high quality content to ensure viewers' attention
- How T-Mobile Uncovered Demographic Differences in Audience Attention
- TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors
- Variety: MGM Will Help Amazon Build on Its Success with Original Movies
- The CTV Shows That Engaged Audiences in October 2022
- 2018 Attention Madness, Final Four
- CBS Tops All Networks In Q2 'Attention'
- Measuring TV Attention: Presence, Impressions and Person-Level
- TVision Insights: The leader in eyes on screen attention measurement
- TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research
- ‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter
- TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement
- TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech
- iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV
- The Top CTV Shows in January 2022
- How People Pay Attention to TV and Ads in India
- Total Retail: Back-to-School Ads Are Everywhere. But Whose Ads Are Actually Getting Seen?
- Why TV Everywhere is often not there when you want it
- TVision’s New CTV Ad Platform Enables First-in-Industry Tag-Free Ad Measurement Across All Streaming Apps
- Measure TV Outcomes, But Don’t Guarantee Them
- The TV Shows and Apps that Delivered Ad Attention in March 2022
- January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
- Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
- The Shows and Ads That Captured Attention in September 2021
- Can Age & Gender Impact Ad Attention?
- Data Drives TV Measurement’s Next Generation
- Business Insider: Top 15 Binged Shows of July 2021
- At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement
- Upfront 2021 Planning: Find your audience where they pay attention
- TVision Launches ‘TVision Streaming Analytics’ Revealing Shifts in TV Watching via Always-On OTT Measurement Solution
- The Shows, Brands, and Ads That Captured Attention in July 2021
- TVision Introduces Michael Perlman as CRO
- Maximize Ad Campaign Performance with Attention Guarantees
- Variety: TVision Data Shows Falcon Soared in April 2021
- VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
- For Brands, It’s Time To Start Paying Attention…To Attention
- TVision is Honored in Built In Boston’s Prestigious Best Small Companies to Work For In 2020 List
- The TV Shows and Apps that Delivered Ad Attention in November 2022
- Tune-in Analysis: All Eyes on Shark Week
- AdAge: How Often Are People in the Room When TV Ads Air? Not as Much as Brands Might Like, Study Shows
- TV Advertisers Need Attention Metrics, Too
- Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace
- New Report: TVision's State of Streaming August 2025
- Which Broadcast & Cable Shows Deliver Top-Quality Ad Exposures?
- How Brands Should use TV Attention this Upfront Season
- See Which CTV Apps and Program Types Attract the Most Co-Viewers
- The Shows That Captured Attention in January 2022
- Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
- Introducing TVision CTV Campaign Measurement
- The CTV Shows That Engaged Audiences in March 2023
- A Recap of Super Bowl 2022 for the Ad Industry
- TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies
- The Brands and Ads That Captured Attention in December 2021
- Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows
- TVision reels in a fresh $11.5M to measure TV viewers’ habits
- VideoAmp Explains the Value of Panel Data
- Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage?
- Talking TV Measurement with Beet.TV at Advertising Week
- Forbes: Ask Them to Prove to You that it's not Ad Fraud
- BetaBoston: Boston startup TVision Insights adds more data to TV advertising
- Cable Shows Get Most Viewer Attention: TVision 2Q Study
- TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data
- Volkswagen's 'Hello Light' Second-by-Second Analysis
- B&C: ‘Reef Break’ Top Show in June for Ad Attention
- Everyone is Paying Attention to... Attention
- The TV Shows and Apps that Delivered Ad Attention in October 2022
- Forbes: Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics
- TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
- TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year
- CTV Measurement vs. Linear TV Measurement, Explained
- AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?
- February 2021: Top Shows, Brands, and Ads
- December: Top Shows, Brands, and Ads
- The CTV Shows That Engaged Audiences in August 2022
- When Are Auto Ads Actually Getting Seen?
- TVision Insights Launches Second-by-Second Data Analytics Solution to Fuel the Emerging Programmatic Television Advertising Market
- How to Navigate the CTV Landscape this Upfront
- TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West
- TVision's Yan Liu on what brands should do to grab and retain consumers' attention
- Streaming into the Future: The Qualified Success of Mulan on Disney+
- Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit
- August: Top Shows, Brands, and Ads by TV Ad Attention
- TVision & Mediahub Announce Strategic Partnership
- Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?
- Billions are spent airing to empty rooms. It's time to take action.
- AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads
- The Story Behind Two Breakthrough Ads in H2 2019
- Bud Light's Dilly Dilly Wins The Attentiveness Bowl
- February: Top Attention-Grabbing Shows for Broadcast and Cable
- Holiday Advertisers Should Get in the Spirit Early to Maximize Attention
- The TV Shows and Apps That Delivered Ad Attention in February 2023
- Treat TV The Way You’ve Always Treated Digital
- May: Top Attention-Grabbing Shows for Broadcast and Cable
- Back to the Future...of TV
- The TV Shows and Apps That Delivered Ad Attention in April 2023
- Financial Times trends Netflix's streaming app share
- The Top 5 Brands for Ad Attention in 2021: Restaurants
- TV Viewers of Lifestyle and News Programming Are More Likely to Watch Ads in Real Time
- MediaPost: Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains
- Dentsu Aegis Network Partners with TVision to Drive Attention Planning Capabilities Across its Agencies
- Meet With TVision: Q2 2023 Events
- March: Top Attention-Grabbing Shows for Broadcast and Cable
- 2018 Attention Madness, Sweet 16 & Elite 8
- For Marketers, TV Sets Are an Invaluable Pair of Eyes
- The Value Of Co-Viewing TV Programs
- Attention Madness 2018
- CNBC unveils its annual list of 100 promising start-ups to watch
- Webinar: Quantifying TV Attention
- Foodies Are Watching Food Shows. Until They're Not.
- October 2020: Top Shows, Brands, and Ads
- The Top Ads for Attention in Q1 2023
- How Claritin-D Commercial Attention Varies By Age Group
- Looking to Drive Audience Attention? Don’t Ignore Seasonality.
- Variety: “Wandavision” Audience Bigger Than Netflix’s “Bridgerton” in January, Data Suggests
- The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption
- TVision Insights Named One of 50 Boston startups to watch in 2017
- 2018 Attention Madness, Championship
- TVision's Winners from Super Bowl LIV
- New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving
- The Shows That Captured Attention in February 2022
- TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
- The CTV Shows That Engaged Audiences in June 2022
- All About Timing: How CTV Ad Lengths Grab Attention
- Cable Outpaces Broadcast for Viewer Attention in TVision Insights’ Q2 2017 TV Attention Report
- The Brands and Ads That Captured Attention Best in April 2022
- Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer
- Where are the Netflix Subscribers Going?
- The CTV Shows That Engaged Audiences in December 2022
- Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods
- There’s No Debate: Dueling Presidential Town Halls Divided America’s Attention
- Ad-Supported Apps Lead the Future of CTV
- The Top Ads for Attention June - August 2022
- TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
- It's Mortal Kombat vs Godzilla in Variety's Latest Look at TVision Data
- Resources | Viewability Has Come to TV | TVision | top ads
- With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits
- April: Top Shows by TV Ad Attention
- The TV Shows and Apps that Delivered Ad Attention in September 2022
- TotalRetail: With Great Consumer Choice Comes Great Complexity: TV Viewer Engagement in 2020
- AdAge - TVision is the go-to-choice for several Nielsen rivals
- News Attention is on the Rise This Upfront
- Business Insider: Top 15 Binged Shows
- TVision Announces New Platform for TV Campaign Attention
- The TV Shows and Apps that Delivered Ad Attention in December 2022
- The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization
- Where do Finance brands perform best on TV?
- TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards
- Upfront 2021: Show Me the Value
- Media Leaders Join TVision Advisory Board to Accelerate Innovation in TV Measurement
- How Many People Are Really Co-Viewing CTV?
- March: Top Shows, Brands, and Ads; Changing Viewer Behaviors
- The TV Shows and Apps that Delivered Ad Attention in May 2022
- Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
- June: Top Attention-Grabbing Shows for Broadcast and Cable
- 2021's Top Five CTV Apps for Ad Attention and Most Co-Viewed AVOD Programs
- TVRev and TVision: What We Watch When We Watch YouTube On TV
- Which AVOD Shows Drive Audience Engagement?
- Advertising Club of New York: Quantifying TV Attention
- How Viewers Paid Attention to the Emmy Nominees
- The Top CTV Shows in September 2021
- Resources | Viewability Has Come to TV | TVision | Ad Attention
- When It Comes To How People Watch TV, Advertisers Are Still In The Dark
- (Really) Know Your Audience with TVision Attention Data
- The Ads That Captured Attention in February 2022
- Analysis: Variance of TV Attention
- February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
- Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
- The CTV Shows That Engaged Audiences in September 2022
- Spooky Ads & Scary Movies - How does Halloween get your Attention?
- October: Top Attention-Grabbing Shows for Broadcast and Cable
- Target's TV Spots Win the Most Back-to-School Eyeballs
- Quartz: TV Ads Air to Empty Rooms Nearly a Third of the Time
- January: Top Attention-Grabbing Shows for Broadcast and Cable
- TVision Insights’ Eyes-on-Screen TV Attention Report Identifies the TV Programming and Creative that Broke Through to Capture Viewer Attention in Q4, 2017
- Download our eBook! Get 6 Actionable Tips for Upfront Planning
- Variety: Data: 'Cecil Hotel' Shows 'Tiger King'- Sized Potential for Netflix
- New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK
- The Shows That Captured Attention in October 2021
- July: Top Attention-Grabbing Shows for Broadcast and Cable
- David Cohen: Redefining Premium Video This Upfront Season
- July: Top Attention-Grabbing Shows for Broadcast and Cable
- May: Top Shows, Brands, and Ads
- The TV Shows and Apps That Delivered Ad Attention in January 2023
- Sports Sell. But How Well Will They Sell Your Products?
- Taking Privacy Seriously: How TVision Keeps Consumer Data Safe
- The Brands that Get Noticed.
- Advertising Club of New York: The State of OTT Measurement
- How Storytelling Can Change Your Brand’s Future.
- Measuring CTV Walled Gardens
- TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer
- Forbes asks: What will the future of audience measurement be?
- The CTV Shows That Engaged Audiences in January 2023
- The Shows That Captured Attention in December 2021
- Good News for the Data-Driven CMO
- TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough
- Q3’s Top Attention-Grabbing Programs Are…
- Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
- June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
- The Shows, Brands, and Ads That Captured Attention in August 2021
- The Brands and Ads That Captured Attention Best in March 2022
- Reach alone doesn't equal success
- Start the New Year with us at CES 2023
- Resources | Viewability Has Come to TV | TVision | News
- TVision's Tips for Using Attention to Maximize Ad Engagement
- TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
- ARF’s AUDIENCExSCIENCE Delivers Insights on the Future of TV Advertising
- Measuring OTT Viewership and Attention Just Got Easier With TVision
- TVision Insights’ Eyes-on-Screen TV Attention Report for Q1 2018 Underscores the Impact of Context on Ad Attention
- Eye-Tracking TV Tech Yields Big Attention Results
- 2018 Attention Madness, Round 1
- The Top 5 Brands for Ad Attention in 2021: Auto
- B&C: Viewers Paid Attention to Ads in ‘Lethal Weapon’
- April: Top Attention-Grabbing Shows for Broadcast and Cable
- Beyond Compliance: Why TVision is Building a Holistic, Flexible Privacy Framework
- Variety: 'Godzilla vs Kong' Boosts HBO Max to one of its Strongest Weeks Since Launch, Data Suggests
- AdAge: NBCU Finds TVision to be a Viable Alternative to Nielsen
- MediaPost: Do I have your attention?
- December: Top Attention-Grabbing Shows for Broadcast and Cable
- B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision
- 2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision
- Stretch Your Ad Budget with Attention Data
- September: Top Attention-Grabbing Shows for Broadcast and Cable
- October: Top Attention-Grabbing Shows for Broadcast and Cable
- Q2’s Most Attention-Grabbing Broadcast Networks
- The TV Shows and Apps that Delivered Ad Attention in July 2022
- New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics
- TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider
- August: Top Attention-Grabbing Shows for Broadcast and Cable
- Attention Deep Dive: Super Bowl LII
- TV Has a Attention Problem Similar to Digital, Says New Study from IPG Media Lab & TVision
- Resources | Viewability Has Come to TV | TVision | Events
- How Well Do Pharma Brands Capture Attention on TV?
- Halloween Advertising in 2021: All the Tricks You Need to Know
- June 2020: Top Shows, Brands, and Ads
- The Top 5 Brands for Ad Attention in 2021: Electronics
- Resources | Viewability Has Come to TV | TVision | Webinar
- June's Top TV Brands & Ads
- When It Comes to TV, Video Completion Does Not Equal Audience Attention
- The Top 5 Brands for Ad Attention in 2021: Home and Garden
- February: Top Shows, Brands, and Ads
- 2023 Super Bowl: The Top Ads For Men 18-34
- How Co-Viewing Demographics Impact CTV Attention
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- TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard
- Dentsu - Free Webinar - Unlocking the New Currency of Attention
- The TVision State of Streaming Report, January 2025
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- TVision's Co-Founder & CEO on The VentureFizz Podcast
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- BostInno: TVision Raises $2.5M from Investors Including BOSS Syndicate
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- What moments garnered the most attention during the American Music Awards?
- September: Top Attention-Grabbing Shows for Broadcast and Cable
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- Measurement Company TVision Raises $11.5M in New Funding
- Business Insider: Here are the 18 hottest adtech companies of 2019
- Origin Fireside Chat: Attention is the Metric CTV Needs
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