# February: Top Shows, Brands, and Ads

March 12

_Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scored the month's top ad._

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of February's top programs, brands, and ads, as ranked by TV Ad Attention, and _Streaming Analytics_ data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, [contact us](/content/contact-us/index.html) and we'll help you find the data you need.

For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h2-2019?utm_campaign=H2%202019%20Report&utm_content=117926534&utm_medium=social&utm_source=twitter&hss_channel=tw-3074030127) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com/).

## Top OTT Programs, by Attention Index

**Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

| **Program**                       | **Application**        | **Attention Index** |
|-----------------------------------|------------------------|---------------------|
| Rise of the Empire: Ottoman (S1)  | Netflix                | 149.9               |
| The Good Place (S4)               | Netflix                | 147.9               |
| Shrill (S2)                       | Hulu                   | 145                 |
| Star Trek: Picard (S1)           | CBS All Access         | 142                 |
| Zumbo's Just Dessert              | Netflix                | 139.3               |

### Top OTT Programs, by Co-Viewing Rate

**Co-Viewing Rate** refers to the number of impressions with more than one person in front of the screen.

| **Program**                          | **Application**        | **Co-Viewing Rate** |
|---------------------------------------|------------------------|----------------------|
| Next in Fashion (S1)                  | Netflix                | 86%                  |
| Cheers (S1)                            | Netflix                | 84%                  |
| Narcos: Mexico (S2)                   | Netflix                | 83%                  |
| Shrill (S2)                           | Hulu                   | 81%                  |
| AJ and the Queen (S1)                 | Netflix                | 79%                  |

### Top OTT Programs, by Binge Rate

**Binge Rate** measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

| **Program**                             | **Application**        | **Binge Rate**  |
|-----------------------------------------|------------------------|------------------|
| The Good Place (S4)                     | Netflix                | 46%              |
| October Faction (S1)                   | Netflix                | 45%              |
| The Ranch (S8)                         | Netflix                | 44%              |
| Zumbo's Just Desserts (S2)            | Netflix                | 44%              |
| Grace and Frankie (S6)                 | Netflix                | 43%              |

### Top Shows, by TV Attention

[TV](/content/what-is-tv-viewability/index.html) Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

CBS's _Carol's Second Act_ had what it takes to win over the top Broadcast spot. On Cable, _House Hunters International_ on HGTV [returns to the top spot.](/content/resources/december-19-top-shows-brands-and-ads/index.html)

#### Top Programs by TV Commercial Attention, BROADCAST

| **Program**                      | **Network**            | **Ad Attention (%)** |
|----------------------------------|------------------------|---------------------|
| Carol's Second Act               | CBS                    | 79%                 |
| The Good Doctor                  | ABC                    | 78.9%               |
| The Resident                     | FOX                    | 78.9%               |
| Last Man Standing                | FOX                    | 78.7%               |
| The Conners                      | ABC                    | 78.1%               |

#### Top Programs by TV Commercial Attention, CABLE

| **Program**                             | **Network**            | **Ad Attention (%)**|
|-----------------------------------------|------------------------|---------------------|
| House Hunters International             | HGTV                   | 85.9%               |
| Gold Rush: Alaska                       | Discovery Channel      | 85.4%               |
| Rehab Addict                            | HGTV                   | 85.2%               |
| All Elite Wrestling: Dynamite          | TNT                    | 83.1%               |
| Extreme Makeover: Home Edition         | HGTV                   | 83.1%               |

### Top Brands, by TV Attention

TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

| **Brand**                       | **Ad Attention* (%)**   |
|----------------------------------|-------------------------|
| Visiting Angels                   | 75%                     |
| Calm                             | 74.3%                   |
| Aflac                            | 73.7%                   |
| Volvo                            | 73.3%                   |
| Samsung Mobile                   | 72.9%                   |

**Visiting Angels** recorded the best Ad Attention for February. Not far behind were **Calm, Aflac, Volvo,** and **Samsung Mobile**.

### Top Ads, by Ad Attention

To identify February's top ads for Attention, we used our **Creative Attention Score** (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall.

**February's Top Ad -****OVERALL*

**Farmers Insurance - 'Hall of Claims: Gold Medal Grizzly'** (111.1 Creative Attention Score): This fun commercial for Farmers Insurance topped all ads for February! The commercial is a case study in how audio triggers such as a bell, a crash and J.K. Simmons voice can drive Attention.

Farmers Insurance - "Hall of Claims: Gold Medal Grizzly" Second by Second Attention from TVision on Vimeo

For more information on Ad Attention, or OTT Content, [contact us](/content/contact-us/index.html).