# The TV Shows and Apps that Delivered Ad Attention in March 2022

April 18

Each month TVision reports on the top primetime shows for capturing Ad Attention. This month we have also added a list of the Ad-supported apps that best deliver Attention.  TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. Marketers use this data as a qualitative measure of the value of media inventory, in order to better understand the total impact of their media spend.

On Broadcast and Cable, familiar shows like _B Positive_ and _Young Sheldon_ from _CBS_ as well as _Snowpiercer_ on _TNT_ have each made our list of top primetime programs for ad attention throughout the first quarter of 2022, and their March performance was no different.

When it comes to Ad Attention linear outpaces CTV on average, but Discovery+ and Hulu delivered ad attention that beat or matched the Linear average in March. They lead our list of Top Five AVOD Apps for Ad Attention.

Want more data? Check out the [top brands and advertisements of the month](/content/resources/brands-ads-march-2022/index.html), or [the top shows on CTV.](/content/resources/ctv-shows-march-2022/index.html)

### Top Primetime Broadcast Programs for Ad Attention - March 2022

|     |     |     |
| --- | --- | --- |
| **Program** | **Network** | **Ad Attention** |
| B Positive | CBS | 50.1% |
| Pivoting | Fox | 48.5% |
| World's Funniest Animals | CW | 47.5% |
| United States of Al | CBS | 47.4% |
| Young Sheldon | CBS | 47.4% |

### Top Primetime Cable Programs for Ad Attention - March 2022

Ad Attention on cable is generally higher than attention on broadcast as viewing audiences are typically smaller and more intentional. This was the case in March, when all five cable programs on our list bested the top broadcast show for attention. Marketers can use this data to find specific highly engaged audiences.

|     |     |     |
| --- | --- | --- |
| **Program** | **Network** | **Ad Attention** |
| Killing Eve | BBC America | 57.1% |
| American Monster | Investigation Discovery | 52.3% |
| Chicago Fire | USA Network | 51.9% |
| King of the Hill | Adult Swim | 51.8% |
| Snowpiercer | TNT | 51.1% |

### The Top AVOD Apps for Ad Attention - March 2022

Here we look at the AVOD apps that deliver the highest Ad Attention for 30 second ads in March 2022.  In general we find that CTV advertising garners lower overall attention than linear TV ads.

|     |     |
| --- | --- |
| **Application** | **Ad Attention** |
| Discovery+ | 38.6% |
| Hulu | 36.9% |
| The Roku Channel | 35.2% |
| Peacock | 34.5% |
| PlutoTV | 27.9% |

Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this [Upfront season](https://info.tvisioninsights.com/upfront-ebook)? Download our Ebook.