## TV Measurement ### Is Changing --- # Stay up to date with the latest insights, trends, and perspectives. - TYPE - All Insights - Blog - News - Press Release - Webinar - Case Study - Events - TVision Signal ### [Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel](/content/resources/digiday-adelaide-attention/index.html) ### [TVision & Mediahub Announce Strategic Partnership](/content/resources/tvision-mediahub-partnership/index.html) Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client... ### [TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research](/content/resources/mrs-202-award-winner/index.html) ### [Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes](/content/resources/tvision-realeyes-creative-attention-report/index.html) Low-Attention Creative Performs Best in High Attention Environments; High-A... ### [VideoAmp Explains the Value of Panel Data](/content/resources/videoamp-panel-data/index.html) ### [Yan Liu Discusses TV measurement with Beet.TV](/content/resources/beettv-tv-measurement/index.html) ### [Talking TV Measurement with Beet.TV at Advertising Week](/content/resources/advertising-week-beet-tv/index.html) TVision was excited to join the industry at Advertising Week, for a return ... ### [How Big Is Squid Game?](/content/resources/everyone-watching-squid-game/index.html) Netflix reports that Squid Game is on pace to be its biggest global hit eve... ### [TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry](/content/resources/tvision-gemius-cross-platform-measurement/index.html) First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit... ### [Introducing the Attention Calculator](/content/resources/attention-calculator/index.html) What is the true cost of attention and how does it compare across media? Ma... ### [Forbes asks: What will the future of audience measurement be?](/content/resources/forbes-future-tv/index.html) Forbes Contributor Brad Adgate caught up with several of the leaders in the... ### [MediaPost: Do I have your attention?](/content/resources/mediapost-attention-calculator/index.html) MediaPost's Tony Jarvis writes an excellent recap of the news out of day on... ### [The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization](/content/resources/tac-andy-brown/index.html) Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ... ### [AdAge - TVision is the go-to-choice for several Nielsen rivals](/content/resources/adage-mrc-panel-data/index.html) "TVision, a firm that originally built a panel to measure people’s attentio... ### [Variety: Original Movies are Streaming's Most Popular Cotent](/content/resources/variety-streaming-report-2021-0/index.html) Kevin Tran from Variety uses TVision's data to show that original movies ar... ### [Business Insider: Top 15 Binged Shows of July 2021](/content/resources/business-insider-top-15-july/index.html) What are you binge-watching right now? If you need inspiration, check out t... ### [Variety: The State of Streaming 2021](/content/resources/variety-streaming-report-2021/index.html) As the streaming landscape continues to evolve at a rapid pace, Variety pub... ### [Variety: "Ted Lasso is Apple TV+'s Biggest Hit"](/content/resources/variety-ted-lasso/index.html) Variety reporter Kevin Tran uses TVision's data to analyze the performance ... ### [Insider Lists TVision Among Most Promising Advertising Start-Ups](/content/resources/insider-ad-companies-to-watch/index.html) We are honored to be recognized by Insider as "One of the 15 Most Promising... ### [Broadcasting & Cable: Connected TV Grabs More Time Spent Watching](/content/resources/nexttv-ctv-advertising-report/index.html) Broadcasting & Cable's Jon Lafayette reveals some of the important data... ### [TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps](/content/resources/tvisions-ctv-advertising-planning-tool/index.html) Removes Linear and CTV Silos for Comprehensive Planning ### [TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year](/content/resources/avod-increases-200-tvision-reports/index.html) USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best... ### [Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows](/content/resources/variety-in-the-heights-hbomax/index.html) ### [Variety Compares "Friends: The Reunion" to Other Top Releases](/content/resources/variety-friends-the-reunion/index.html) Did you rush to HBO Max to watch Friends: The Reunion on the first day of i... ### [Digiday: Attention metrics vie for the industry's, well, attention](/content/resources/digiday-attention-metrics/index.html) As Attention metrics gain traction as a new form of ad currency, the indust... ### [TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data](/content/resources/tvision-insights-raises-11-5m/index.html) Data Industry Veteran Luke McGuinness Joins Team as President & Chief O... ### [Dave’s New TV Vision](/content/resources/dave-new-tv-vision/index.html) --- Text from various articles and content is contained in the cleaned content.