Yan Liu Talks Alternative Currencies with asiCast
Yan Liu Talks Alternative Currencies with asiCast
February 2
TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising Seminars International (asi) to discuss the evolution of TV measurement, a TV future with multiple potential currencies, the role of panels in calibrating "big data" and how these innovations impact the buy side and the sell side for TV advertising.
Listen to the full webcast at asiCast.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content, and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.