Variety: "Ted Lasso is Apple TV+'s Biggest Hit"

July 27

Variety reporter Kevin Tran uses TVision's data to analyze the performance of the Apple TV+ mega hit Ted Lasso, after its season 2 premiere. TVision's data suggests that "Ted Lasso" has reached more consumers than any other Apple TV+ original TV show or film.

The report also has good news for Disney+. The app has the top four streaming titles since 2019, with viewers embracing Soul, Frozen 2, Hamilton and Moana.

Read the full Variety article here.

More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

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