MediaPost: Do I have your attention?
MediaPost: Do I have your attention?
September 21
MediaPost's Tony Jarvis writes an excellent recap of the news out of day one of the ARF's conference, AudienceXScience.
He writes, "If you have not been fully aware of The Attention Council (TAC), or perhaps companies like Lumen, TVision, or Adelaide I predict you are going to be paying much more attention to them soon."
Read the full story on MediaPost here.
Some of the big news included in the story:
- TVision and Lumen have introduced a free Attention Calculator for brands interested in easily understanding their aCPM (attentive CPM).
- Andy Brown joined The Attention Council as CEO, and the organization is now open for membership.
There is still time to learn more at ARF AudiencexScience, tune in today for TVision's Tristan Webster and UCSD Professor Ken Wilbur who will unveil interesting research into the surprising relationship between attention and frequency. You can download the full report that they will present right here.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.