# Stay up to date with the latest insights, trends, and perspectives. - TYPE - All Insights - Blog - News - Press Release - Webinar - Case Study - Events - TVision Signal - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVRev and TVision: What We Watch When We Watch YouTube On TV](/content/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv/index.html) Is YouTube social or is it TV? In the end what matters to advertisers is ho... ### [Why the World Cup's Quietest Matches Won the Most Attention](/content/resources/2026-world-cup-attention/index.html) The biggest audiences went to the names you'd expect. The biggest attention... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html) Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html) The acquisition combines TVision's proprietary attention measurement with V... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html) Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html) Leveraging TVision’s panel and applying its data to VideoAmp’s vast househo... - ### [2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html) The Seahawks dominate the Patriots to win their second Super Bowl, but whic... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear](/content/resources/spotlighting-tvisions-comprehensive-streaming-live-sports-measurement/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Report: TVision's State of Streaming August 2025](/content/resources/new-report-tvisions-state-of-streaming-august-2025/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines](/content/resources/tvisions-statement-on-the-iab/mrc-attention-taskforce-draft-attention-measurement-guidelines/index.html) The IAB/MRC Attention Measurement Guidelines are validation of the momentum... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps      According to New Research from TVision](/content/resources/xumo-play-outpaced-benchmark-norms-for-viewer-attention-to-streaming-apps-according-to-new-research-from-tvision/index.html) Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data](/content/resources/kargo-ctv-ads-capture-hold-viewer-attention-according-to-tvision-data/index.html) TVision and Kargo will present on custom CTV ad measurement innovations at ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards](/content/resources/iso-27001-cert/index.html) The New ISO Certification Confirms TVision’s Status as a Leader in Security... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement](/content/resources/cimmeast-attention/index.html) By: Yan Liu, CEO, TVision A lot of great discussions on the future of media... ### [TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West](/content/resources/origin-attentive-lift-florida/index.html) ### [2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/super-bowl-2025-ad-attention/index.html) The Eagles beat the Chiefs in the game on the field, but which advertiser w... ### [The TVision State of Streaming Report, January 2025](/content/resources/state-of-streaming-2025/index.html) ### [Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace](/content/resources/tvision-and-inscape/index.html) - [Blog](/content/resources/tag/blog/index.html) ### [Political Ad Attention: November 2024 Update](/content/resources/attention-politics-2024-november/index.html) Earlier this Fall we revealed data that shows that independents were paying... ### [TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider](/content/resources/tvision-35-dmas/index.html) ### [CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels](/content/resources/tvision-active-passive/index.html) Study callsfor greater transparency into methods and modelling corrections [Blog](/content/resources/tag/blog/index.html) ### [Independents are Paying the Most Attention to Political Ads Right Now](/content/resources/attention-politics-2024/index.html) By the end of the campaign season, political ad spending in the US in 2024 ... [Blog](/content/resources/tag/blog/index.html) ### [Viewers Are Tuning In and Paying Attention to the WNBA](/content/resources/wnba-attention-2024/index.html) This has been a breakout year for women's basketball. The women's college b... ### [Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision](/content/resources/tvision-publicis-haleon-ad-attention-/index.html) Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise](/content/resources/press-release-ctv-q1-2024-dv/index.html) Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision](/content/resources/press-release-fubo-attention/index.html) Research from TVision shows ads on Fubo captured 35% more attention than ad... [Blog](/content/resources/tag/blog/index.html) ### [Who's Paying Attention to Political Ads Right Now?](/content/resources/ctv-ad-attention-politics/index.html) Republicans Are Paying More Attention to Political Ads Political ad spendin... ### [2024 Super Bowl: The Top Ads For Viewer Attention](/content/resources/super-bowl-2024-ad-attention/index.html) This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data](/content/resources/press-release-kargo-ctv-measurement/index.html) TVision’s solution delivers independent, unbiased measurement of CTV ad cam... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence](/content/resources/press-release-totalview-aenetworks/index.html) A+E Networks can now access unbiased person-level insights into thousands o... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement](/content/resources/press-release-teads-tvision-attention/index.html) Program’s one-year anniversary reaches industry milestone with advanced CTV... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV](/content/resources/press-release-doubleverify-tvision-ctv-measurement/index.html) Strategic alliance will revolutionize CTV attention measurement, providing ... ### [The TV Shows and Apps That Delivered Ad Attention in April 2023](/content/resources/tv-ad-attention-april-2023/index.html) In our monthly reports for Ad Attention, we identify the episodic Primetime... ### [Meet With TVision: Q2 2023 Events](/content/resources/meet-with-tvision-q2-2023-events/index.html) We've had a busy Q2 and enjoyed lots of opportunities to meet with partners... [Blog](/content/resources/tag/blog/index.html) ### [Leverage Attention and Co-Viewing to Crush This Year’s Upfronts](/content/resources/attention-and-co-viewing-upfronts/index.html) The Upfronts are a crucial time for networks and streaming platforms to sho... ### [The Top Ads for Attention in Q1 2023](/content/resources/top-tv-ads-q1-2023/index.html) Sometimes, the best ads are the ones that remind us of ourselves or of ever... - ### [The TV Shows and Apps That Delivered Ad Attention in March 2023](/content/resources/tv-ad-attention-march-2023/index.html) In our monthly reports for Ad Attention, we identify the episodic Primetime... ### [The CTV Shows That Engaged Audiences in March 2023](/content/resources/ctv-shows-march-2023/index.html) In our monthly look at CTV programming performance, we identify the top new... [Blog](/content/resources/tag/blog/index.html) ### [How Many People Are Really Co-Viewing CTV?](/content/resources/co-viewing-ctv/index.html) Americans now spend 55% more time on ad-supported apps than they did just t... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting](/content/resources/press-release-tvision-cadent/index.html) This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa... ### [The CTV Shows That Engaged Audiences in February 2023](/content/resources/ctv-shows-february-2023/index.html) In our monthly look at CTV programming performance, we identify the top new... ### [The TV Shows and Apps That Delivered Ad Attention in February 2023](/content/resources/tv-ad-attention-february-2023/index.html) In our monthly reports for Ad Attention, we identify the episodic Primetime... - [Blog](/content/resources/tag/blog/index.html) ### [Ad-Supported Apps Lead the Future of CTV](/content/resources/ad-supported-ctv/index.html) Over the last few years, the CTV industry has increasingly moved to more ad... ### [2023 Super Bowl: The Top Ads For Men 18-34](/content/resources/super-bowl-2023-men-18-34/index.html) In our previous posts, we reported on the overall most engaging ads for 202... ### [2023 Super Bowl: The Top Ads For Females 18-49](/content/resources/super-bowl-2023-females-18-49/index.html) In our previous post, we reported on the overall most engaging ads for 2023... ### [2023 Super Bowl: The Top Ads For Viewer Attention](/content/resources/super-bowl-2023/index.html) For some of us, the ads are as much of a reason to watch the Super Bowl as ... ### [The CTV Shows That Engaged Audiences in January 2023](/content/resources/ctv-shows-january-2023/index.html) In our monthly look at CTV programming performance, we identify the top new... ### [The TV Shows and Apps That Delivered Ad Attention in January 2023](/content/resources/tv-ad-attention-january-2023/index.html) In our monthly reports for Ad Attention, we identify the episodic Primetime... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps](/content/resources/press-release-tvision-state-of-ctv-february-2023/index.html) FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation](/content/resources/press-release-tvision-adelaide-partner/index.html) ### [World Cup Fever Leads to Top Ads for Attention in Q4 2022](/content/resources/top-tv-ads-q4-2022/index.html) Who says Americans are not passionate about soccer? In Q4 2022 both the top... ### [The CTV Shows That Engaged Audiences in December 2022](/content/resources/ctv-shows-december-2022/index.html) In our monthly look at CTV programming performance, we identify the top new... ### [The TV Shows and Apps that Delivered Ad Attention in December 2022](/content/resources/tv-ad-attention-december-2022/index.html) In our monthly reports for Broadcast and Cable TV ad attention, we examine ... ### [The CTV Shows That Engaged Audiences in November 2022](/content/resources/ctv-shows-november-2022/index.html) In our monthly look at CTV programming performance, we identify the top sho... - ### [The TV Shows and Apps that Delivered Ad Attention in November 2022](/content/resources/tv-ad-attention-november-2022/index.html) In the era of peak TV many of us think CTV and streaming programs first, bu... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Start the New Year with us at CES 2023](/content/resources/ces-2023/index.html) Each year, CES ushers in the new year with an eye toward the future—bringin... ### [How the Largest Advertisers Captured Attention: August-October 2022](/content/resources/brands-tv-ads-october-2022/index.html) With Black Friday approaching and Holiday shopping set to start in earnest,... ### [The Top Ads for Attention October 2022](/content/resources/top-tv-ads-october-2022/index.html) The classic toy company LEGO produced the top ads of October 2022, accordin... ### [The TV Shows and Apps that Delivered Ad Attention in October 2022](/content/resources/tv-ad-attention-october-2022/index.html) October is a peak TV month as the seasons turn and viewers tune in to more ... ### [The CTV Shows That Engaged Audiences in October 2022](/content/resources/ctv-shows-october-2022/index.html) In our monthly look at CTV programming performance, we look at the top show... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Introducing TVision CTV Campaign Measurement](/content/resources/press-release-tvision-ctv-campaign-measurement/index.html) TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies](/content/resources/press-release-tvision-16mm-funding-ispot/index.html) Strategic Investment Round Will Accelerate Person-level Panel Measurement f... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [TV of Tomorrow: Focus on Attention](/content/resources/tv-of-tomorrow-recap/index.html) Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane... ### [How the Largest Advertisers Captured Attention: July - September 2022](/content/resources/brands-tv-ads-september-2022/index.html) With football season in full gear, this month we're highlighting how brands... ### [The TV Shows and Apps that Delivered Ad Attention in September 2022](/content/resources/tv-ad-attention-september-2022/index.html) September sees the return of new episodes for some of America's most popula... ### [The CTV Shows That Engaged Audiences in September 2022](/content/resources/ctv-shows-september-2022/index.html) In our monthly look at CTV programming performance, we look at the top show... - ### [The Top Ads for Attention July - September 2022](/content/resources/top-tv-ads-september-2022/index.html) Insurance companies Progressive and Liberty Mutual, and Walmart produced th... [Blog](/content/resources/tag/blog/index.html) ### [Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?](/content/resources/ad-vs-program-attention/index.html) Picture this: you’re sitting on the edge of the sofa watching your favorite... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Catch Up With TVision In-Person this Fall](/content/resources/tvision-fall-events/index.html) TVision Fall Event Schedule We are excited to join friends, partners, and c... [Blog](/content/resources/tag/blog/index.html) ### [Pre Mid-Terms: Political Ads Capture Attention](/content/resources/political-ad-attention/index.html) Independents Are Most Engaged With Ads As the mid-term elections approach, ... ### [The Top Ads for Attention June - August 2022](/content/resources/top-tv-ads-summer-2022/index.html) Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr... [Blog](/content/resources/tag/blog/index.html) ### [Everyone is Paying Attention to... Attention](/content/resources/arf-tac-attention-recaps/index.html) "Everyone is paying attention to…. Attention. " - ### [The CTV Shows That Engaged Audiences in August 2022](/content/resources/ctv-shows-august-2022/index.html) In this report, we provide a unique look at how audiences engage with progr... ### [The TV Shows and Apps that Delivered Ad Attention in August 2022](/content/resources/tv-ad-attention-august-2022/index.html) While networks are preparing for Fall lineups, we still saw excellent telev... ### [How the Largest Advertisers Captured Attention: June - August 2022](/content/resources/brands-tv-ads-august-2022/index.html) Once again we are taking a dive into the campaign performance of the top ad... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors](/content/resources/press-release-tvision-audiences-liveramp/index.html) Audiences powered by TVision’s first-party TV viewership and attention data... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK](/content/resources/press-release-tvision-lumen-cross-platform-attention/index.html) In conjunction with Lumen, TVision set to expand its panel to the United Ki... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard](/content/resources/press-release-ctv-attention-ad-scoreboard/index.html) TVision Ad Scoreboard is the only solution on the market to help advertiser... - ### [How the Largest Advertisers Captured Attention: May - July 2022](/content/resources/brands-tv-ads-july-2022/index.html) We took a look at the top advertisers of the last three months (May 2022-Ju... ### [The TV Shows and Apps that Delivered Ad Attention in July 2022](/content/resources/tv-ad-attention-july-2022/index.html) If it felt like everyone you know was talking about the final season of Bet... ### [The CTV Shows That Engaged Audiences in July 2022](/content/resources/ctv-shows-2022-july-2022/index.html) While Netflix continues to dominate our monthly Share of Time Spent list, w... ### [The Top Ads for Attention in July 2022](/content/resources/top-tv-ads-july-2022/index.html) Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in... [Blog](/content/resources/tag/blog/index.html) ### [The Top Five Questions Marketers Ask TVision](/content/resources/top-agency-questions/index.html) There’s no question: the way we consume media has and is rapidly evolving. ... [Blog](/content/resources/tag/blog/index.html) ### [Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?](/content/resources/ad-lengths-and-pod-duration/index.html) The TVision Analytics Team is constantly exploring new insights into how pe... - [Blog](/content/resources/tag/blog/index.html) ### [New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics](/content/resources/attention-impacts-sales-metrics/index.html) One of the questions we frequently get here at TVision is "does attention m... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving](/content/resources/press-release-tvision-state-of-ctv-july-2022/index.html) The New Report Also Spotlights CTV Viewability and Attention Scores for Lar... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics](/content/resources/press-release-tvision-upwave/index.html) Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark... ### [The CTV Shows That Engaged Audiences in June 2022](/content/resources/ctv-shows-2022-june-2022/index.html) As we await Netflix's latest earnings report and more news about their plan... ### [The TV Shows and Apps that Delivered Ad Attention in June 2022](/content/resources/tv-ad-attention-june-2022/index.html) Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope... ### [How the Largest Advertisers Captured Attention in Q2 2022](/content/resources/brands-tv-ads-june-2022/index.html) This month we take a look at Q2 2022 ad performance to see how the top 5 ap... - ### [The Top Ads for Attention in June 2022](/content/resources/top-tv-ads-june-2022/index.html) Visible from Verizon tops June advertisers with the highest Creative Attent... ### [The TV Shows and Apps that Delivered Ad Attention in May 2022](/content/resources/tv-ad-attention-may-2022/index.html) As the advertising and television industries put their efforts into Upfront... ### [The CTV Shows That Engaged Audiences in May 2022](/content/resources/ctv-shows-2022-may/index.html) As the fight for mindshare and subscribers among CTV apps continues, premiu... ### [How the Largest Advertisers Captured Attention from March to May 2022](/content/resources/brands-tv-ads-may-2022/index.html) Starting this month, in addition to highlighting the best-performing indivi... ### [The Top Ads for Attention in May 2022](/content/resources/top-tv-ads-may-2022-/index.html) Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa... [Blog](/content/resources/tag/blog/index.html) ### [Do Certain Pod Positions Boost Your Ad's Attention?](/content/resources/pod-positions-boost-ad-attention/index.html) Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-... - [Blog](/content/resources/tag/blog/index.html) ### [WARC Guide to CTV Helps Advertisers Navigate the Opportunity](/content/resources/warc-ctv-report/index.html) The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Realeyes & TVision Partner to Expand Full Suite of Attention Metrics](/content/resources/press-release-tvision-realeyes/index.html) Building on their joint research on best practices to maximize viewer engag... [Blog](/content/resources/tag/blog/index.html) ### [Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit](/content/resources/thoughts-from-luma-dms/index.html) It was great to connect in person with so many media insiders and visionari... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention](/content/resources/press-release-introducing-ad-scoreboard/index.html) Real-time insights into viewer engagement with TV ads help marketers optimi... ### [The TV Shows and Apps that Delivered Ad Attention in April 2022](/content/resources/tv-ad-attention-april-2022/index.html) While CTV continues to rapidly increase its share of TV viewing, most viewi... ### [The CTV Shows That Engaged Audiences in April 2022](/content/resources/ctv-shows-2022-april/index.html) While Netflix reported troubling subscriber losses in April, it still holds... - ### [The Brands and Ads That Captured Attention Best in April 2022](/content/resources/brands-ads-april-2022-1/index.html) While the month of April typically sees television and ad industry insiders... [Blog](/content/resources/tag/blog/index.html) ### [Scripps' Upfront Presentation Puts Focus on Attention](/content/resources/scripps-tvision-adweek-nexttv/index.html) Congratulations to Scripps Networks on their Upfront presentation yesterday... [Blog](/content/resources/tag/blog/index.html) ### [The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption](/content/resources/arf-attention-report/index.html) Attention Measurement is having quite the moment in 2022 as the ad industry... [Blog](/content/resources/tag/blog/index.html) ### [How Co-Viewing Demographics Impact CTV Attention](/content/resources/ctv-co-viewing-demographics/index.html) The Case for CTV Co-Viewing CTV has unquestionably become a staple for many... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season](/content/resources/scripps-tvision-attention-upfront/index.html) TVision,the company measuring every second of TV and CTV viewer engagement,... [Blog](/content/resources/tag/blog/index.html) ### [TVision's CTV Data Helps Variety Explain FAST and Streaming Reach](/content/resources/variety-explains-fast/index.html) The focus is on streaming services this week with Netflix's two-pronged bom... - [Blog](/content/resources/tag/blog/index.html) ### [Where are the Netflix Subscribers Going?](/content/resources/netflix-lost-subscribers/index.html) Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti... ### [The TV Shows and Apps that Delivered Ad Attention in March 2022](/content/resources/tv-ad-attention-march-2022/index.html) Each month TVision reports on the top primetime shows for capturing Ad Atte... ### [The CTV Shows That Engaged Audiences in March 2022](/content/resources/ctv-shows-march-2022/index.html) In the competitive race for subscribers, CTV apps must rely on compelling c... ### [The Brands and Ads That Captured Attention Best in March 2022](/content/resources/brands-ads-march-2022/index.html) March 2022 featured a number of breakthrough advertising moments which we h... [Blog](/content/resources/tag/blog/index.html) ### [News Attention is on the Rise This Upfront](/content/resources/news-attention-upfront-2022/index.html) Finding the Most Engaged Live TV Viewers this Upfront Live television has h... ### [Attention Takes Center Stage at ARF AudienceXScience](/content/resources/mediapost-attention-arf/index.html) Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's Au... - [Blog](/content/resources/tag/blog/index.html) ### [How to Navigate the CTV Landscape this Upfront](/content/resources/navigate-ctv-upfront/index.html) The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad... ### [ARF AudienceXScience Keys in on Attention](/content/resources/arf-attention-2022/index.html) ARF AudienceXScience is always a must-see event for the advertising industr... [News](/content/resources/tag/news/index.html) ### [Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel](/content/resources/digiday-adelaide-attention/index.html) [Blog](/content/resources/tag/blog/index.html) ### [See Which CTV Apps and Program Types Attract the Most Co-Viewers](/content/resources/ctv-apps-most-co-viewers/index.html) Why CTV Co-Viewing Matters Viewers are spending more time than ever streami... [Blog](/content/resources/tag/blog/index.html) ### [What does CODA's Oscar win mean for CTV?](/content/resources/coda-oscar-win/index.html) There was a lot to discuss at the 2022 Oscars - from the red carpet fashion... [Blog](/content/resources/tag/blog/index.html) ### [The Ads That Captured Attention in February 2022](/content/resources/february-2022-brands-ads-1/index.html) February provides TV advertising's biggest stage - the Super Bowl - but sin... - [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in February 2022](/content/resources/the-ctv-shows-that-captured-attention-in-february-2022/index.html) Whether you are a marketer looking to identify promotional opportunities ac... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in February 2022](/content/resources/february-2022-top-shows/index.html) February 2022 featured must-see sports like the Super Bowl and the Olympics... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Independent Study Shows TV Viewer Ad Attention Correlates to Search](/content/resources/attention-correlates-search/index.html) Viewer attention to TV advertising strongly correlates to brand search volu... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [The Weather Channel Differentiates with Attention](/content/resources/weather-channel-attention/index.html) The Weather Channel (TWC), already America's most trusted news source, is w... [Blog](/content/resources/tag/blog/index.html) ### [How to Engage Live Sports Audiences this Upfront](/content/resources/engage-live-sports-upfront-audiences/index.html) The Upfronts may be back in Manhattan this year, but much has changed since... ### [iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV](/content/resources/tvisionandispottv/index.html) iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) [News](/content/resources/tag/news/index.html) ### [TVision & Mediahub Announce Strategic Partnership](/content/resources/tvision-mediahub-partnership/index.html) Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client... [Blog](/content/resources/tag/blog/index.html) ### [AdAge: NBCU Cites TVision as a Viable Alternative to Nielsen for Calibration Panel Data](/content/resources/adage-nbcu-tvision-calibration-data/index.html) “Nielsen and TVision both have relatively the same coverage across markets,... [Blog](/content/resources/tag/blog/index.html) ### [Get in Front of This Year’s TV Upfronts](/content/resources/2022-tv-upfronts/index.html) We're Entering Uncharted Upfront Territory As marketers gear up for this ye... [Blog](/content/resources/tag/blog/index.html) ### [The Ads That Captured Attention in January 2022](/content/resources/january-2022-brands-ads-0/index.html) To effectively breakthrough and capture attention to ads, marketers must co... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in January 2022](/content/resources/the-ctv-shows-that-captured-attention-in-januar-2022/index.html) Below we feature several important metrics for TVision's clients that are i... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in January 2022](/content/resources/january-2022-top-shows/index.html) As 2022 kicked off and American's hunkered down to ward off the cold-weathe... - ### [A Recap of Super Bowl 2022 for the Ad Industry](/content/resources/superbowllvi-recap/index.html) While the game between the Rams and the Bengals was very competitive, those... ### [All the Winners from Super Bowl LVI](/content/resources/the-winners-from-super-bowl-lvi/index.html) The Rams and the Bengals put on quite a game, but the other shows within th... [Blog](/content/resources/tag/blog/index.html) ### [AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?](/content/resources/adweek-superbowl/index.html) in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u... [Blog](/content/resources/tag/blog/index.html) ### [Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech](/content/resources/engineer-rising-star/index.html) TVision congratulates Aaron Sewall on being named to Business Insider's lis... [Blog](/content/resources/tag/blog/index.html) ### [NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement](/content/resources/nbcu-look-book/index.html) NBCUniversal's recently published "Measurement Framework Look Book" is an e... ### [Origin Fireside Chat: Attention is the Metric CTV Needs](/content/resources/origin-fireside-ctv-attention/index.html) TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Orig... - [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Talks Alternative Currencies with asiCast](/content/resources/asicast/index.html) TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ... [Blog](/content/resources/tag/blog/index.html) ### [The Brands and Ads That Captured Attention in December 2021](/content/resources/december-2021-brands-ads/index.html) To effectively breakthrough and capture attention to ads, marketers must co... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in December 2021](/content/resources/the-ctv-shows-that-captured-attention-in-december-2021/index.html) It's an amazing time to be a television viewer, with many strong options fo... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in December 2021](/content/resources/december-2021-topshows/index.html) While December is known for Christmas movies, it was a decidedly Halloween-... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast](/content/resources/goldman-tv-measurement/index.html) Yan Liu joined Goldman Sachs' George Tong for a discussion about current di... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Explains TV Attention  Measurement on the Podcast "Advertising is Dead"](/content/resources/advertising-is-dead-podcast/index.html) "Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ... - [Blog](/content/resources/tag/blog/index.html) ### [WARC Features TVision and Realeyes Creative Attention Report](/content/resources/warc-realeyes-creative-attention/index.html) The WARC, which provides unbiased information and insights to the advertisi... ### [The Top 5 Brands for Ad Attention in 2021: Electronics](/content/resources/top-five-2021-electronics/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Consumer Goods](/content/resources/top-five-2021-consumer-goods/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Primetime Broadcast and Cable TV Programs for Ad Attention in 2021](/content/resources/broadcast_cable-top-2021/index.html) Where advertisers found engaged audiences on broadcast and cable in 2021 ### [2021's Top Five CTV Apps for Ad Attention and Most Co-Viewed AVOD Programs](/content/resources/top-five-2021-co-view/index.html) All eyes in the industry are on the CTV advertising opportunity as marketer... ### [The Top 5 Brands for Ad Attention in 2021: Entertainment](/content/resources/top-five-2021-entertainment/index.html) We all know that ads work best if people are paying attention. We also know... - ### [The Top 5 Brands for Ad Attention in 2021: Food and Beverage](/content/resources/top-five-2021-food-and-beverage/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Legal, Financial and Insurance](/content/resources/top-five-2021-legal/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Health](/content/resources/top-five-2021-health/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Home and Garden](/content/resources/top-five-2021-home-and-garden/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Telecommunications](/content/resources/top-five-2021-telecomm/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Restaurants](/content/resources/top-five-2021-restaurants/index.html) We all know that ads work best if people are paying attention. We also know... - ### [The Top 5 Brands for Ad Attention in 2021: Travel](/content/resources/top-five-2021-travel/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top Five Brands and Ads that Captured Attention in 2021](/content/resources/top-five-2021-ads-attention/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging](/content/resources/top-five-2021-ctv/index.html) Each year CTV’s audience grows rapidly, and the number of apps and programs... ### [Introducing TVision’s Top 5 Shows, Apps, Brands and Ads for 2021](/content/resources/top-five-2021-overall/index.html) The list recognizes the programs, apps and creative that broke through to b... ### [The Top 5 Brands for Ad Attention in 2021: Cosmetics and Hygiene](/content/resources/top-five-2021-cosmetics/index.html) We all know that ads work best if people are paying attention. We also know... ### [The Top 5 Brands for Ad Attention in 2021: Auto](/content/resources/top-five-2021-auto/index.html) We all know that ads work best if people are paying attention. We also know... - ### [Industry Round Up of TVision's CTV Insights](/content/resources/ctv-insights-media/index.html) The media and advertising industry have turned their attention to TVision a... ### [Business Insider: TVision is one of the hottest adtech companies of 2021](/content/resources/business-insider-2021-hottest-adtech/index.html) By Lauren Johnson, Business Insider [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research](/content/resources/mrs-202-award-winner/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) [News](/content/resources/tag/news/index.html) ### [Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes](/content/resources/tvision-realeyes-creative-attention-report/index.html) Low-Attention Creative Performs Best in High Attention Environments; High-A... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in October 2021](/content/resources/october-2021-topshows/index.html) The Fall TV season is well underway and October saw the return of many favo... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in October 2021](/content/resources/the-ctv-shows-that-captured-attention-in-october-2021-0-0/index.html) The Fall is peak TV season, and while we typically think of seasonal premie... - [Blog](/content/resources/tag/blog/index.html) ### [All About Timing: How CTV Ad Lengths Grab Attention](/content/resources/ctv-ad-lengths-grab-attention/index.html) Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [VideoAmp Explains the Value of Panel Data](/content/resources/videoamp-panel-data/index.html) VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa... [Blog](/content/resources/tag/blog/index.html) ### [TVision's Tips for Using Attention to Maximize Ad Engagement](/content/resources/tips-for-tv-ad-attention-overall/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [Maximize Ad Campaign Performance with Attention Guarantees](/content/resources/tips-for-tv-ad-attention-part-4/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [Use Attention Data to Maximize the Impact of Every Ad](/content/resources/tips-for-tv-ad-attention-part-3/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in September 2021](/content/resources/the-ctv-shows-that-captured-attention-in-september-2021-0/index.html) Throughout 2021 marketers and advertisers have put an emphasis on figuring ... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Yan Liu Discusses TV measurement with Beet.TV](/content/resources/beettv-tv-measurement/index.html) Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t... [Blog](/content/resources/tag/blog/index.html) ### [The Shows and Ads That Captured Attention in September 2021](/content/resources/september2021-topshows-brads-ads-0-0-0/index.html) September traditionally marks the return of many favorite shows on Primetim... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Talking TV Measurement with Beet.TV at Advertising Week](/content/resources/advertising-week-beet-tv/index.html) TVision was excited to join the industry at Advertising Week, for a return ... ### [Halloween Advertising in 2021: All the Tricks You Need to Know](/content/resources/halloween_2021/index.html) Halloween is back in a big way this year, and to celebrate we are sharing s... [Blog](/content/resources/tag/blog/index.html) ### [Holiday Advertisers Should Get in the Spirit Early to Maximize Attention](/content/resources/holiday-advertising-starts-in-october/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Talking Future of TV Measurement with Media Brain](/content/resources/yan-liu-future-tv-measurement/index.html) Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab... - [Blog](/content/resources/tag/blog/index.html) ### [Benchmark Campaigns Against the Competition with Attention Data](/content/resources/tips-for-tv-ad-attention-part-2/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [Use Attention Data in Media Planning to Increase Ad Engagement](/content/resources/tips-for-tv-ad-attention-part-1/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [How Big Is Squid Game?](/content/resources/everyone-watching-squid-game/index.html) Netflix reports that Squid Game is on pace to be its biggest global hit eve... ### [TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry](/content/resources/tvision-gemius-cross-platform-measurement/index.html) First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit... [Blog](/content/resources/tag/blog/index.html) ### [How Well Do Pharma Brands Capture Attention on TV?](/content/resources/pharma-brands-capture-tv-attention/index.html) If you’ve switched on the TV lately, odds are you’ve been prompted to ask y... [Blog](/content/resources/tag/blog/index.html) ### [The Shows, Brands, and Ads That Captured Attention in August 2021](/content/resources/august2021-topshows-brads-ads-0-0/index.html) With summer on the wane and vacations ending, August is the month when real... - [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in August 2021](/content/resources/the-ctv-shows-that-captured-attention-in-august-2021/index.html) Connected TV (CTV) has disconnected the traditional advertising model used ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Introducing the Attention Calculator](/content/resources/attention-calculator/index.html) What is the true cost of attention and how does it compare across media? Ma... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Forbes asks: What will the future of audience measurement be?](/content/resources/forbes-future-tv/index.html) Forbes Contributor Brad Adgate caught up with several of the leaders in the... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [MediaPost: Do I have your attention?](/content/resources/mediapost-attention-calculator/index.html) MediaPost's Tony Jarvis writes an excellent recap of the news out of day on... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization](/content/resources/tac-andy-brown/index.html) Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ... [Blog](/content/resources/tag/blog/index.html) ### [How Viewers Paid Attention to the Emmy Nominees](/content/resources/emmy-2021-nominees-attention/index.html) At TVision we are not in the business of predicting which shows will win an... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [AdAge - TVision is the go-to-choice for several Nielsen rivals](/content/resources/adage-mrc-panel-data/index.html) "TVision, a firm that originally built a panel to measure people’s attentio... [Blog](/content/resources/tag/blog/index.html) ### [These are the brands that are winning over audiences with their CTV advertising](/content/resources/ctv-advertising-brand-performance/index.html) As the opportunity to reach audiences on connected televisions continues to... [Blog](/content/resources/tag/blog/index.html) ### [The Shows, Brands, and Ads That Captured Attention in July 2021](/content/resources/july2021-topshows-brads-ads-0/index.html) The month of July featured one of television’s biggest and most anticipated... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in July 2021](/content/resources/the-ctv-shows-that-captured-attention-in-july-2021/index.html) As viewers increasingly migrate to streaming and connected TV viewing, we'r... [Blog](/content/resources/tag/blog/index.html) ### [CTV Measurement vs. Linear TV Measurement, Explained](/content/resources/ctv-measurement-vs-linear/index.html) CTV, or Connected TV, is a growing force. As more and more people migrate t... [Blog](/content/resources/tag/blog/index.html) ### [Clorox Captures Attention Best Among Back-to-School TV Ads](/content/resources/back-to-school-2021-clorox-ad/index.html) It is probably not surprising that one of the top creatives for back-to-sch... - [Blog](/content/resources/tag/blog/index.html) ### [Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?](/content/resources/repeat-ctv-ad-length/index.html) As viewers we’ve all experienced it: you’re streaming a show and feel a sen... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: Original Movies are Streaming's Most Popular Cotent](/content/resources/variety-streaming-report-2021-0/index.html) Kevin Tran from Variety uses TVision's data to show that original movies ar... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Business Insider: Top 15 Binged Shows of July 2021](/content/resources/business-insider-top-15-july/index.html) What are you binge-watching right now? If you need inspiration, check out t... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [TVision Helps The Weather Channel and Its Advertisers Value Programming](/content/resources/the-weather-channel-attention-value/index.html) The Weather Channel is one of America's go-to resources for all things weat... [Blog](/content/resources/tag/blog/index.html) ### [The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision](/content/resources/repeat-ctv-ad-attention-0/index.html) As CTV advertising increases in popularity, the industry is working to coal... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: The State of Streaming 2021](/content/resources/variety-streaming-report-2021/index.html) As the streaming landscape continues to evolve at a rapid pace, Variety pub... - [Blog](/content/resources/tag/blog/index.html) ### [Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?](/content/resources/repeat-ctv-ad-attention/index.html) Balancing frequency & attention Consistency and repetition are both cri... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Anheuser-Busch's Pioneering Video Measurement Approach](/content/resources/ab-video-measurement/index.html) One of the challenges of video measurement is the vast and different ways t... [Blog](/content/resources/tag/blog/index.html) ### [Measuring CTV Walled Gardens](/content/resources/measure-ctv-walled-gardens/index.html) As CTV walled gardens emerge, TV advertising teams find themselves facing m... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: "Ted Lasso is Apple TV+'s Biggest Hit"](/content/resources/variety-ted-lasso/index.html) Variety reporter Kevin Tran uses TVision's data to analyze the performance ... [Blog](/content/resources/tag/blog/index.html) ### [How Well Do Auto Brands Capture Attention on TV?](/content/resources/auto-brands-capture-tv-attention/index.html) Supply chain shortages, low interest rates, and the rising cost of used car... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Insider Lists TVision Among Most Promising Advertising Start-Ups](/content/resources/insider-ad-companies-to-watch/index.html) We are honored to be recognized by Insider as "One of the 15 Most Promising... - [Blog](/content/resources/tag/blog/index.html) ### [Which AVOD Shows Drive Audience Engagement?](/content/resources/avod-shows-ad-engagement/index.html) Do you sometimes feel like you see the same ads over and over again no matt... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Business Insider: Top 15 Binged Shows](/content/resources/business-insider-top-15/index.html) Those interested in finding the next great show to binge will want to check... [Blog](/content/resources/tag/blog/index.html) ### [These Are the Top Apps for Ad Attention](/content/resources/top-apps-for-ad-attention/index.html) Marketers will spend more than $4 billion on upfront CTV advertising this y... [Blog](/content/resources/tag/blog/index.html) ### [Almost 85% of Households Are CTV Enabled](/content/resources/ctv-enabled-households/index.html) The advertising industry is turning all eyes to CTV, as the opportunity to ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Broadcasting & Cable: Connected TV Grabs More Time Spent Watching](/content/resources/nexttv-ctv-advertising-report/index.html) Broadcasting & Cable's Jon Lafayette reveals some of the important data... ### [TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps](/content/resources/tvisions-ctv-advertising-planning-tool/index.html) Removes Linear and CTV Silos for Comprehensive Planning - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year](/content/resources/avod-increases-200-tvision-reports/index.html) USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows](/content/resources/variety-in-the-heights-hbomax/index.html) Variety reporter Kevin Tran uses TVision's data to compare In The Height's ... [Blog](/content/resources/tag/blog/index.html) ### [The Future of Media Measurement: The Role of Panels in Big Data](/content/resources/the-role-of-panels-in-big-data/index.html) As audiences increasingly migrate to CTV, the old norms of TV measurement n... [Blog](/content/resources/tag/blog/index.html) ### [How Does Attention Impact Brand Outcomes?](/content/resources/impact-of-attention-on-brand-outcomes/index.html) The Attention Council, an organization of advertising and media industry le... [Blog](/content/resources/tag/blog/index.html) ### [Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit](/content/resources/tv-data-and-measurement-summit/index.html) The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y... [Blog](/content/resources/tag/blog/index.html) ### [How to Evaluate CTV Ad Campaigns](/content/resources/evaluate-ctv-ad-campaigns/index.html) The television advertising industry is in a bit of a conundrum. Legacy mode... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety Compares "Friends: The Reunion" to Other Top Releases](/content/resources/variety-friends-the-reunion/index.html) Did you rush to HBO Max to watch Friends: The Reunion on the first day of i... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: MGM Will Help Amazon Build on Its Success with Original Movies](/content/resources/variety-amazon-mgm/index.html) [Blog](/content/resources/tag/blog/index.html) ### [The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021](/content/resources/2021-1q-qsr-brand-report/index.html) The CDC reports that every day more than one in three American adults eats ... [Blog](/content/resources/tag/blog/index.html) ### [April 2021: Top Shows, Brands, and Ads](/content/resources/april-2021-top-shows-brands-and-ads/index.html) [Blog](/content/resources/tag/blog/index.html) [Webinar](/content/resources/tag/webinar/index.html) ### [Dentsu - Free Webinar -  Unlocking the New Currency of Attention](/content/resources/dentsu-attention-webinar/index.html) Dentsu, one of the world's largest ad agencies, is helping to pioneer the a... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Attention Guarantees Improve Campaign Performance](/content/resources/upfront-2021-attention-guarantee/index.html) Attention continues to gain traction with advertisers and the television in... - [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Finding Engaged Sports Fans](/content/resources/upfront-2021-engage-sports-fans/index.html) Live sports are a standard part of most large brands' advertising campaigns... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Digiday: Attention metrics vie for the industry's, well, attention](/content/resources/digiday-attention-metrics/index.html) As Attention metrics gain traction as a new form of ad currency, the indust... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Show Me the Value](/content/resources/upfront-2021-show-value/index.html) As we approach the pinnacle of the 2021 Upfront with presentations by Disne... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Recognized as one of the Outstanding Chinese Youth of 2021](/content/resources/yan-liu-chinese-youth/index.html) TVision is proud to announce that Yan Liu, the company's CEO and co-founder... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021 Planning: Find your audience where they pay attention](/content/resources/upfront-2021-find-your-audience/index.html) As the industry prepares to invest north of $18 billion during the TV and C... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: TVision Data Shows Falcon Soared in April 2021](/content/resources/variety-falcon-winter-soldier/index.html) Variety used TVision's data to report that Falcon and Winter Soldier (FAWS)... - [Blog](/content/resources/tag/blog/index.html) ### [Stretch Your Ad Budget with Attention Data](/content/resources/stretch-your-ad-budget/index.html) TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ... [Blog](/content/resources/tag/blog/index.html) [Webinar](/content/resources/tag/webinar/index.html) ### [Free Webinar: The Challenge of Attention](/content/resources/the-challenge-of-attention/index.html) Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [It's Mortal Kombat vs Godzilla in Variety's Latest Look at TVision Data](/content/resources/variety-did-mortal-kombat-do-more-for-hbo-max-than-godzilla-vs.-kong/index.html) By all accounts HBO Max's day-and-date release strategy for major movies is... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Financial Times trends Netflix's streaming app share](/content/resources/financial-times-shine-comes-o%EF%AC%80-the-streaming-dream-as-net%EF%AC%82ix-subscriptions-slow/index.html) The Financial Times took a look at streaming subscriptions and specifically... ### [Preparing for the Upfront: Context Matters for CTV](/content/resources/preparing-for-the-upfront-context-matters-on-ctv/index.html) With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ... [News](/content/resources/tag/news/index.html) ### [Download our eBook! Get 6 Actionable Tips for Upfront Planning](/content/resources/6-things-advertisers-need-to-know-this-upfront-season/index.html) “If last year didn’t kill the Upfront, nothing will,” says a head of media ... - [News](/content/resources/tag/news/index.html) ### [MediaPost: Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains](/content/resources/medipost-netflix-leads-average-time-share-for-q1-competitors-movie-content-gains/index.html) "Netflix still maintains a dominant position when it comes to average time ... ### [March 2021: Top Shows, Brands, and Ads](/content/resources/march-2021-top-shows-brands-and-ads/index.html) As the streaming wars heat up, March 2021 was a big month for Netflix. Not ... ### [Beer Brands 2020 TV Engagement Report](/content/resources/2020-beer-brand-report/index.html) Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clyd... ### [TVision's Q1 2021 Streaming App Report](/content/resources/q1-2021-streaming-performance-report/index.html) All eyes are on the streaming wars lately, as Netflix reported lower than a... ### [Variety: 'Godzilla vs Kong' Boosts HBO Max to one of its Strongest Weeks Since Launch, Data Suggests](/content/resources/variety-godzilla-vs-kong-boosts-hbo-max-to-one-of-strongest-week-since-launch-data-suggests/index.html) In the race for streaming subscribers, premium content is emerging as a key... [News](/content/resources/tag/news/index.html) ### [Forbes: Ask Them to Prove to You that it's not Ad Fraud](/content/resources/forbes-ask-them-to-prove-to-you-that-its-not-ad-fraud/index.html) In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the... - [News](/content/resources/tag/news/index.html) ### [Variety: Data: 'Cecil Hotel' Shows 'Tiger King'- Sized Potential for Netflix](/content/resources/variety-data-cecil-hotel-shows-tiger-king-sized-potential-for-netflix/index.html) Netflix's 'Cecil Hotel' is connecting with its audience in ways that rival ... [News](/content/resources/tag/news/index.html) ### [Variety: Visualizing Vizio’s Path to Growth After IPO](/content/resources/variety-visualizing-vizios-path-to-growth-after-ipo/index.html) By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am ### [How People Pay Attention to TV and Ads in India](/content/resources/tv-attention-report-india/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: Shifting "The Office" to Peacock: A Second Look at the Data](/content/resources/variety-shifting-the-office-to-peacock-a-second-look-at-the-data/index.html) By: Kevin Tran // Monday, March 15th, 2021 - 6:00am ### [February 2021: Top Shows, Brands, and Ads](/content/resources/february21-top-shows-brands-and-ads-by-tv-ad-attention/index.html) Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o... [News](/content/resources/tag/news/index.html) ### [LA Daily News: What the pandemic revealed about baseball](/content/resources/what-the-pandemic-revealed-about-baseball/index.html) Has the pandemic changed the way we watch baseball forever? - ### [TVision Methodology Overview](/content/resources/tvision-methodology-overview/index.html) TVision measures and reports on television viewability and attention in the... [Case Study](/content/resources/tag/case-study/index.html) [News](/content/resources/tag/news/index.html) ### [AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads](/content/resources/adage-anheuser-bush-uses-ae-targeting-tool-to-guarantee-people-are-actually-watching-tv-ads/index.html) Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl... [News](/content/resources/tag/news/index.html) ### [Variety: “Wandavision” Audience Bigger Than Netflix’s “Bridgerton” in January, Data Suggests](/content/resources/variety-wandavision-audience-bigger-than-netflixs-bridgerton-in-january-data-suggests/index.html) By: Kevin Tran // Thursday, February 25th, 2021 - 6:00am ### [January 2021: Top Shows, Brands, and Ads](/content/resources/january21-top-shows-brands-and-ads-by-tv-ad-attention-0-0/index.html) ### [TVision's Winners from Super Bowl LV](/content/resources/the-winners-from-super-bowl-liv-0/index.html) With all the things that have been different over the past year, one thing ... ### [December 2020: Top Shows, Brands, and Ads](/content/resources/december20-top-shows-brands-and-ads-by-tv-ad-attention-0/index.html) Hulu’s Letterkenny, released on December 26, earned the top spot in the Att... - ### [November 2020: Top Shows, Brands, and Ads](/content/resources/november20-top-shows-brands-and-ads-by-tv-ad-attention/index.html) Netflix’s The Queen’s Gambit took the crown this month. The show had tremen... [News](/content/resources/tag/news/index.html) ### [TVision Introduces Michael Perlman as CRO](/content/resources/welcome-michael-tvision-announce-our-new-cro/index.html) ### [October 2020: Top Shows, Brands, and Ads](/content/resources/october20-top-shows-brands-and-ads-by-tv-ad-viewability-0-0/index.html) Netflix once again recorded the Top 5 Most-Binged programs in October 2020.... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement](/content/resources/tvision-raises-to-continue-to-deliver-the-data-that-is-innovating-tv-and-ctv-measurement/index.html) ### [TVision’s New CTV Ad Platform Enables First-in-Industry Tag-Free Ad Measurement Across All Streaming Apps](/content/resources/tvisions-new-ctv-ad-platform-enables-first-in-industry-tag-free-ad-measurement-across-all-streaming-apps/index.html) TVision Equips Marketers With the Measurement Data They Need to Optimize th... ### [There’s No Debate: Dueling Presidential Town Halls Divided America’s Attention](/content/resources/theres-no-debate-presidential-town-halls/index.html) More people watched Biden than Trump — but people paid more attention to Tr... - ### [AudiencexScience Recap: Attention by Spot Length.](/content/resources/attention-by-spot-length.-what-is-the-true-communication-value-of-your-unit-length/index.html) Joanne Leong – VP, Director, Global Media Partnerships, Dentsu and Tristan ... ### [September 2020: Top Shows, Brands, and Ads](/content/resources/september20-top-shows-brands-and-ads-by-tv-ad-viewability-0/index.html) Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro... ### [Streaming into the Future: The Qualified Success of Mulan on Disney+](/content/resources/mulan-success_disney/index.html) by Tristan Webster & Connor Gerson [Case Study](/content/resources/tag/case-study/index.html) [News](/content/resources/tag/news/index.html) ### [Oracle Adds Attention Data From TVision to Moat Reach](/content/resources/moat-reach-and-tvision-attention-metrics/index.html) Read the Full Story in NexTV ### [August 2020: Top Shows, Brands, and Ads](/content/resources/august20-top-shows-brands-and-ads-by-tv-ad-viewability-/index.html) Disney+ premiered a classic in “Muppets Now” and secured the top spot for t... ### [July 2020: Top Shows, Brands, and Ads](/content/resources/july20-top-shows-brands-and-ads-by-tv-ad-viewability-0/index.html) Netflix secured a clean sweep again this month, but this time for the most ... - ### [June 2020: Top Shows, Brands, and Ads](/content/resources/june20-top-shows-brands-and-ads-by-tv-ad-viewability-/index.html) Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet... [News](/content/resources/tag/news/index.html) ### [Dentsu Aegis Network Partners with TVision to Drive Attention Planning Capabilities Across its Agencies](/content/resources/dentsu-aegis-network-partners-with-tvision-to-drive-attention-planning-capabilities-across-its-agencie/index.html) TVision Data Shows a 28% Difference in Primetime Ad Attention Across Networ... [News](/content/resources/tag/news/index.html) ### [Media Post: Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics](/content/resources/media-post-dentsu-aegis-teams-with-tvision-to-develop-attention-economy-media-planning-buying-metrics/index.html) By Joe Mandese, Media Post ### [May: Top Shows, Brands, and Ads](/content/resources/may-top-shows-brands-and-ads/index.html) Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,... ### [How COVID-19 Has Changed TV Viewing Habits](/content/resources/how-covid-19-has-changed-tv-viewing-habits/index.html) The rapid shift in the way people have consumed content during the coronavi... ### [April: Top Shows, Brands, and Ads](/content/resources/april-top-shows-brands-and-ads/index.html) Netflix programming took all five spots on our April Binge list and Unortho... - [News](/content/resources/tag/news/index.html) ### [TVision's Co-Founder & CEO on The VentureFizz Podcast](/content/resources/tvisions-co-founder-ceo-sat-down-with-the-venturefizz-podcast/index.html) Keith Cline, founder of VentureFizz interviewed Yan Liu for the VentureFizz... ### [March: Top Shows, Brands, and Ads; Changing Viewer Behaviors](/content/resources/march-top-shows-brands-and-ads/index.html) Those of us in the TV advertising industry have been closely observing how ... ### [Where to Find Sports Fans Now](/content/resources/where-to-find-sports-fans-now/index.html) There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th... [News](/content/resources/tag/news/index.html) ### [AdExchanger: TVision: ‘Ratings Only Tell Part Of The Story’](/content/resources/adexchanger-on-tv-video/index.html) by Allison Schiff // Monday, March 16th, 2020 – 12:05 am If someone goes to... [News](/content/resources/tag/news/index.html) ### [B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision](/content/resources/bc-house-hunters-intl-tops-in-ad-viewability-tvision/index.html) ‘Carol’s Second Act’ leads on broadcast in February ### [February: Top Shows, Brands, and Ads](/content/resources/february-top-shows-brands-and-ads/index.html) Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor... - [Blog](/content/resources/tag/blog/index.html) ### [Beyond Compliance: Why TVision is Building a Holistic, Flexible Privacy Framework](/content/resources/beyond-compliance-why-tvision-is-building-a-holistic-flexible-privacy-framework/index.html) In the absence of a global data privacy agreement, marketers and publishers... [Blog](/content/resources/tag/blog/index.html) ### [Taking Privacy Seriously: How TVision Keeps Consumer Data Safe](/content/resources/taking-privacy-seriously-how-tvision-keeps-consumer-data-safe/index.html) Data privacy is becoming an increasingly important concern for consumers an... ### [David Cohen: Redefining Premium Video This Upfront Season](/content/resources/david-cohen-rede%EF%AC%81ning-premium-video-this-upfront-season/index.html) By David Cohen, former President, MAGNA There have never been more options ... [News](/content/resources/tag/news/index.html) ### [TVision Releases TV Engagement Report for Second Half of 2019](/content/resources/tvision-releases-tv-performance-report-for-second-half-of-2019/index.html) Report Includes Ad Attention and OTT Content Analysis Co-Viewing, Bingeing ... ### [The Story Behind Two Breakthrough Ads in H2 2019](/content/resources/the-story-behind-two-breakthrough-ads-in-h2-2019/index.html) We use cutting-edge technology to measure engagement with TV content and ad... ### [January: Top Shows, Brands, and Ads](/content/resources/january-2020-top-shows-brands-and-ads/index.html) Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ... - ### [TVision's Winners from Super Bowl LIV](/content/resources/the-winners-from-super-bowl-liv/index.html) For many brands, the Super Bowl is the biggest day of the year. With a pric... [Case Study](/content/resources/tag/case-study/index.html) [News](/content/resources/tag/news/index.html) ### [Vevo Partners With TVision to Track Engagement for its Streaming Video Content](/content/resources/vevo-partners-with-tvision-to-track-engagement-for-its-streaming-video-content/index.html) Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte... [News](/content/resources/tag/news/index.html) ### [TotalRetail: With Great Consumer Choice Comes Great Complexity: TV Viewer Engagement in 2020](/content/resources/totalretail-with-great-consumer-choice-comes-great-complexity-tv-viewer-engagement-in-2020/index.html) This was originally published in TotalRetail. [News](/content/resources/tag/news/index.html) ### [TVision is Honored in Built In Boston’s Prestigious Best Small Companies to Work For In 2020 List](/content/resources/tvision-built-in-bostons-best-small-companies-to-work-for-2020/index.html) TVision, the leader in TV engagement metrics, today announced it was includ... ### [December: Top Shows, Brands, and Ads](/content/resources/december-19-top-shows-brands-and-ads/index.html) Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ... ### [Business Insider: Here are the 18 hottest adtech companies of 2019](/content/resources/business-insider-here-are-the-18-hottest-adtech-companies-of-2019/index.html) By Lauren Johnson, Business Insider 2019 was the year the adtech industry w... - [Events](/content/resources/tag/events/index.html) ### [Advertising Club of New York: The State of OTT Measurement](/content/resources/advertising-club-of-new-york-the-state-of-ott-measurement/index.html) Recently, the Advertising Club of New York hosted AMC Networks, LiveRamp an... ### [November: Top Shows, Brands, and Ads](/content/resources/november-top-shows-brands-and-ads/index.html) The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to... [News](/content/resources/tag/news/index.html) ### [MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females](/content/resources/mediapost-early-returns-show-disney-attracts-more-family-viewing-apple-tv-appeals-more-to-females/index.html) A study of early demographic returns among new major streaming services sho... [Events](/content/resources/tag/events/index.html) ### [Takeaways from ASI 2019: Collaboration is Key](/content/resources/yan-liu-takeaways-from-asi-2019-collaboration-is-key/index.html) The 2019 ASI International Television & Video Conference brought some o... [News](/content/resources/tag/news/index.html) ### [B&C: ‘Real Housewives’ Tops for Ad Attention in October](/content/resources/bc-real-housewives-tops-for-ad-viewability-in-october/index.html) CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision ### [May: Top Shows, Brands, and Ads by TV Ad Attention](/content/resources/oct19-top-shows-brands-and-ads-by-tv-ad-viewability/index.html) Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,... - ### [Top Brands By Industry: Who’s Winning in Each Category?](/content/resources/top-by-vertical-whos-winning-in-each-brand-category/index.html) In the battle for brand TV engagement, you cannot ignore engagement like At... ### [Spooky Ads & Scary Movies - How does Halloween get your Attention?](/content/resources/spooky-ads-scary-movies-how-does-halloween-get-your-attention/index.html) Whether you’re getting ready to trick-or-treat with the kids, or simply enj... ### [The Brands that Get Noticed.](/content/resources/the-brands-that-get-noticed/index.html) Getting Attention and keeping it - it’s the advertiser’s biggest challenge.... ### [Back to the Future...of TV](/content/resources/back-to-the-future-of-tv/index.html) This week was a historic one - and not just because of the final trailer of... ### [Which Broadcast & Cable Shows Deliver Top-Quality Ad Exposures?](/content/resources/small-screen-big-bets-which-broadcast-cable-shows-deliver-top-quality-ad-exposures/index.html) “It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th... ### [The Most Expensive TV Ads cost $700k+, but the Real Cost is Much Higher](/content/resources/the-most-expensive-tv-ads-cost-700k-but-the-real-cost-is-much-higher/index.html) For all the talk of television’s demise, TV advertising still works, and ma... - [News](/content/resources/tag/news/index.html) ### [Found Remote: TVision is Bringing Attention Metrics to TV](/content/resources/found-remote-tvision-is-bringing-viewability-and-attention-metrics-to-tv/index.html) By Adam Flomenbaum, Found Remote ### [September: Top Shows and Brands by TV Ad Attention](/content/resources/sep19-top-programs-brands-by-tv-commercial-viewability/index.html) End-of-month Broadcast Premieres Deliver for Advertisers ### [How Storytelling Can Change Your Brand’s Future.](/content/resources/how-storytelling-can-change-your-brands-future/index.html) The best advertisers are experts at storytelling. ### [Sports Sell. But How Well Will They Sell Your Products?](/content/resources/sports-sell.-but-how-well-will-they-sell-your-products/index.html) The drama and excitement of competitive events always captures Attention an... ### [Predicting the 71st Emmys](/content/resources/predicting-the-71st-emmys/index.html) At TVision, when we’re not geeking out on TV performance metrics - we spend... [News](/content/resources/tag/news/index.html) ### [TVision Launches ‘TVision Audiences’ via the LiveRamp Data Store —Delivering Person-Level TV Engagement Data for Targeting & Analytics](/content/resources/tvision-launches-tvision-audiences-via-the-liveramp-data-store-delivering-person-level-tv-engagement-data-for-targeting-analytics/index.html) Brands & Agencies can use TVision to reach TV audiences with 100% Opt-I... - [News](/content/resources/tag/news/index.html) ### [TV Targeting Data: The Next Wave of Innovation](/content/resources/tv-targeting-data-the-next-wave-of-innovation/index.html) We are in a cross-platform world. [News](/content/resources/tag/news/index.html) ### [Total Retail: Back-to-School Ads Are Everywhere. But Whose Ads Are Actually Getting Seen?](/content/resources/total-retail-back-to-school-ads-are-everywhere.-but-whose-ads-are-actually-getting-seen/index.html) By Raman Sehgal, VP of Marketing at TVision. Originally published in MyTota... ### [August: Top Shows, Brands, and Ads by TV Ad Attention](/content/resources/aug19-top-programs-brands-ads-by-tv-commercial-viewability/index.html) IHOP 'Trojan Chicken' Scores Top Ad for August ### [Does the Red Carpet Deliver TV Results?](/content/resources/does-the-red-carpet-deliver-tv-results/index.html) TV is big business, and award shows and other special entertainment events ... [News](/content/resources/tag/news/index.html) ### [Multichannel News: Measuring the Measurers](/content/resources/measuring-the-measurers/index.html) Niche audience-measurement companies aim to give advertisers, programmers a... ### [Late Night: Last Chance or Best Chance?](/content/resources/late-night-last-chance-or-best-chance/index.html) You’re in for the night and a late-night favorite is on. It’s the one time ... - ### [Can Age & Gender Impact Ad Attention?](/content/resources/can-age-gender-impact-ad-viewability/index.html) It’s a cliché, so true it’s annoying: Young people can’t sit still, and old... [News](/content/resources/tag/news/index.html) ### [MediaPost: What About TV Attention? Q&A With TVision's Luke McGuinness](/content/resources/what-about-tv-viewability-qa-with-tvisions-luke-mcguinness/index.html) By Charlene Weisler, MediaPost [News](/content/resources/tag/news/index.html) ### [MediaPost: 'Lethal Weapon,' 'Arrow' Register Best Ad Attention Metrics](/content/resources/mediapost-lethal-weapon-arrow-register-best-ad-viewability-attention-metrics/index.html) By Wayne Friedman, MediaPost [News](/content/resources/tag/news/index.html) ### [B&C: Viewers Paid Attention to Ads in ‘Lethal Weapon’](/content/resources/viewers-paid-attention-to-ads-in-lethal-weapon/index.html) TVision says Volvo ad broke through the clutter [News](/content/resources/tag/news/index.html) ### [TVision Releases 2019 TV Engagement Report, Sharing Ad Attention Metrics across Top TV Brand Advertisers and TV Programs](/content/resources/tvision-releases-2019-tv-performance-report/index.html) TV Engagement variance revealed across Industries, Demographics, and Daypar... ### [H1 2019's Top Ads](/content/resources/h1-2019-top-ads/index.html) TVision uncovered which brands had the greatest TV Attention and which ads ... - ### [Where do Finance brands perform best on TV?](/content/resources/where-do-finance-brands-perform-best-on-tv/index.html) Money matters. So does where you choose to invest your TV advertising. [News](/content/resources/tag/news/index.html) ### [B&C: TVision Goes Over the Top With Streaming Analytics](/content/resources/tvision-goes-over-the-top-with-streaming-analytics/index.html) New product offers second-by-second person-level viewing data [News](/content/resources/tag/news/index.html) ### [TVision Launches ‘TVision Streaming Analytics’ Revealing Shifts in TV Watching via Always-On OTT Measurement Solution](/content/resources/tvision-launches-tvision-streaming-analytics-revealing-shifts-in-tv-watching-via-always-on-ott-measurement-solution/index.html) Networks, OTT Providers, and Brands Can Finally Access Person-level OTT Dat... ### [July: Top Shows by TV Ad Attention](/content/resources/july19-top-programs-by-tv-commercial-viewability/index.html) New drama The InBetween keeps viewers glued to their seats in July ### [How do Telecom brands stack up in TV engagement?](/content/resources/how-do-telecom-brands-stack-up/index.html) Can you hear me now? [News](/content/resources/tag/news/index.html) ### [Media Leaders Join TVision Advisory Board to Accelerate Innovation in TV Measurement](/content/resources/media-leaders-join-tvision-advisory-board-to-accelerate-innovation-in-tv-measurement/index.html) Tenured Industry Veterans of MAGNA, Samsung, Nielsen, Essence, and WarnerMe... - ### [Do Personal Care Customers Care About Your Brand on TV?](/content/resources/do-personal-care-customers-care-about-your-brand/index.html) Everyone likes to stay clean. ### [When Travelers Want to Go Somewhere, Do They Go with Your Brand?](/content/resources/when-they-want-to-go-somewhere-do-they-go-with-your-band/index.html) You may think Travel brands have it easy. ### [Foodies Are Watching Food Shows. Until They're Not.](/content/resources/foodies-are-watching-food-shows-until-theyre-not/index.html) It’s perfectly natural. You’re watching that cooking show, and the only thi... [News](/content/resources/tag/news/index.html) ### [B&C: ‘Reef Break’ Top Show in June for Ad Attention](/content/resources/bc-reef-break-top-show-in-june-for-ad-viewability/index.html) TVision data show strong showing for CBS, HGTV ### [June: Top Shows by TV Ad Attention](/content/resources/june19-top-programs-by-tv-commercial-viewability/index.html) Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows... ### [June's Top TV Brands & Ads](/content/resources/june19-top-brands-ads-tv-commercial-viewability-attention/index.html) TVision uncovered which brands had the greatest TV Attention and which ads ... - ### [When Are Auto Ads Actually Getting Seen?](/content/resources/when-are-auto-ads-actually-getting-seen/index.html) (Hint: Not During Football.) [News](/content/resources/tag/news/index.html) ### [QSR Magazine: Wendy's Evolves its Marketing Message](/content/resources/qsr-magazine-wendys-evolves-its-marketing-message/index.html) Where do the opportunities lie? Wendy's marketing is focused on mix and pla... ### [Good News for the Data-Driven CMO](/content/resources/good-news-for-the-data-driven-cmo/index.html) What happens after your TV ads air? ### [Does TV have a Attention Problem?](/content/resources/does-tv-have-a-viewability-problem/index.html) In 2019, IPG Media Lab released groundbreaking industry research that quant... ### [May's Top TV Brands & Ads](/content/resources/may19-top-brands-ads-tv-commercial-viewability-attention/index.html) For the first time ever, TVision uncovered which brands had the greatest TV... ### [May: Top Shows by TV Ad Attention](/content/resources/may19-top-programs-by-tv-commercial-viewability/index.html) Out with the old, in with the new! Finales, premieres, and cancellations dr... - ### [Volkswagen's 'Hello Light' Second-by-Second Analysis](/content/resources/volkswagens-hello-light-second-by-second-analysis/index.html) In the wake of a 2015 emissions scandal, Volkswagen recently made headlines... [Blog](/content/resources/tag/blog/index.html) ### [Advertising Club of New York: Quantifying TV Attention](/content/resources/advertising-club-new-york-quantifying-tv-viewability/index.html) Recently, the Advertising Club of New York hosted the IPG Media Lab, TVisio... [Webinar](/content/resources/tag/webinar/index.html) ### [Webinar: Quantifying TV Attention](/content/resources/webinar-recap-quantifying-tv-viewability/index.html) If a TV ad airs to an empty room, can it have an impact? ### [April: Top Shows by TV Ad Attention](/content/resources/april19-top-programs-by-tv-commercial-viewability/index.html) Drama, drama, draaama! This month's top shows were all about it. Science fi... [Blog](/content/resources/tag/blog/index.html) ### [Measuring TV Attention: Presence, Impressions and Person-Level](/content/resources/measuring-tv-viewability-presence-impressions-and-person-level/index.html) Prior to joining TVision as Chief Product Officer, I spent the past decade ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Measure TV Outcomes, But Don’t Guarantee Them](/content/resources/measure-tv-outcomes-but-dont-guarantee-them/index.html) Published in Broadcasting & Cable At AdExchanger’s recent Industry Prev... - [Blog](/content/resources/tag/blog/index.html) ### [TV Advertisers Need Attention Metrics, Too](/content/resources/tv-advertisers-need-viewability-metrics-too/index.html) For years, brand advertisers have been operating under the assumption that ... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [The Future of Media: 4 Highlights from the ARF’s AUDIENCExSCIENCE Conference](/content/resources/highlights-from-the-arfs-audiencexscience-2019/index.html) The Advertising Research Foundation’s AUDIENCExSCIENCE conference brings to... [Blog](/content/resources/tag/blog/index.html) ### [How Brands Should use TV Attention this Upfront Season](/content/resources/how-brands-should-use-tv-viewability-this-upfront-season/index.html) Over the next several months, TV marketers will commit around 75% of their ... [News](/content/resources/tag/news/index.html) ### [TVision Announces New Platform for TV Campaign Attention](/content/resources/tvision-announces-new-platform-for-tv-campaign-viewability/index.html) NEW YORK, April 11, 2019 -- TVision today announced its new TV Engagement M... [News](/content/resources/tag/news/index.html) ### [TVision Announces Participation in ARF Member Code of Conduct to Further Industry Trust and Transparency](/content/resources/tvision-announces-participation-in-arf-member-code-of-conduct-to-further-industry-trust-and-transparency/index.html) TVision, the leader in TV engagement metrics, today announced its commitmen... ### [March: Top Shows by TV Ad Attention](/content/resources/march19-top-programs-by-tv-commercial-viewability/index.html) As the weather finally starts to warm up, we can't help but look back at a ... - [Blog](/content/resources/tag/blog/index.html) ### [Billions are spent airing to empty rooms. It's time to take action.](/content/resources/billions-are-spent-airing-to-empty-rooms.-its-time-to-take-action/index.html) If an ad airs to an empty room, can it make an impact? This year, TV advert... ### [Analysis: Variance of TV Attention](/content/resources/analysis-variance-of-tv-viewability/index.html) IPG Media Lab recently released a new report powered by TVision data: Quant... [News](/content/resources/tag/news/index.html) ### [Quartz: TV Ads Air to Empty Rooms Nearly a Third of the Time](/content/resources/tv-ads-air-to-empty-rooms-third-of-time-quartz/index.html) By Ashley Rodriguez, Quartz [News](/content/resources/tag/news/index.html) ### [Business Insider: Ad-tech Companies are Moving Full Speed Ahead to Chase OTT Ad Dollars. Here are the 13 Companies Poised to Win the Most.](/content/resources/13-companies-poised-to-win-the-most-in-ott-business-insider/index.html) By Lauren Johnson, Business Insider [News](/content/resources/tag/news/index.html) ### [TV Has a Attention Problem Similar to Digital, Says New Study from IPG Media Lab & TVision](/content/resources/tv-has-a-viewability-problem-similar-to-digital-ipg-media-lab-tvision/index.html) Study Shows Attention is a Market Reality Beyond Digital, Finding 29% of TV... [News](/content/resources/tag/news/index.html) ### [AdAge: How Often Are People in the Room When TV Ads Air? Not as Much as Brands Might Like, Study Shows](/content/resources/how-often-are-people-in-the-room-when-tv-ads-air-adage-tv-viewability/index.html) Attention is a problem for TV commercials too, not just digital ads - [News](/content/resources/tag/news/index.html) ### [MediaPost: IPG Lab Measures TV 'Attention,' Finds Similar Levels To Digital](/content/resources/ipg-lab-measures-tv-viewability-mediapost/index.html) By Joe Mandese, MediaPost [Blog](/content/resources/tag/blog/index.html) ### [When It Comes To How People Watch TV, Advertisers Are Still In The Dark](/content/resources/when-it-comes-to-how-people-watch-tv-advertisers-are-still-in-the-dark/index.html) It’s never been harder for advertisers to understand what their television ... [Case Study](/content/resources/tag/case-study/index.html) [News](/content/resources/tag/news/index.html) ### [AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value](/content/resources/amc-selects-tvision-performance-metrics-platform/index.html) TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage... ### [TVision's Winners from Super Bowl LIII](/content/resources/the-winners-from-super-bowl-liii/index.html) For many brands, the Super Bowl is the biggest day of the year. With a pric... [News](/content/resources/tag/news/index.html) ### [Forbes: Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics](/content/resources/forbes-marvels-teaser-ads-put-the-super-in-sbliiis-social-metrics/index.html) By Rob Salkowitz, Forbes [Blog](/content/resources/tag/blog/index.html) ### [What is TV Attention?  It’s Coming But It Will Look A Bit Different Than Digital](/content/resources/what-is-tv-viewability/index.html) Over the past half decade, attention metrics have helped digital marketers ... - [Blog](/content/resources/tag/blog/index.html) ### [Treat TV The Way You’ve Always Treated Digital](/content/resources/treat-tv-the-way-youve-always-treated-digital/index.html) After years of evolution, advertising technology is more powerful than ever... ### [How T-Mobile Uncovered Demographic Differences in Audience Attention](/content/resources/how-t-mobile-uncovered-demographic-differences-in-audience-attention/index.html) If your brand knows which audiences are paying attention to your messaging—... ### [November: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/november-top-attention-grabbing-shows-for-broadcast-cable/index.html) Power, politics, and...superpowers (!) led November attention [Blog](/content/resources/tag/blog/index.html) ### [Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage?](/content/resources/your-commercial-generates-a-massive-peak-in-attention-how-do-you-take-advantage/index.html) Discover Card: How one brand balanced engagement and branding on TV for pea... [News](/content/resources/tag/news/index.html) ### [Q3’s Top Attention-Grabbing Programs Are…](/content/resources/q3s-top-attention-grabbing-programs-are/index.html) If you follow our blog and social channels, you know that, for us, attentio... ### [October: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/october-top-attention-grabbing-shows-for-broadcast-cable-2/index.html) Sitcoms & Reality TV lead October Attention - [Blog](/content/resources/tag/blog/index.html) ### [Luke McGuinness Introduces Q3 2018 TV Attention Report](/content/resources/luke-mcguinness-introduces-q3-2018-tv-attention-report/index.html) Throughout my career in data-driven marketing and technology, I’ve seen fir... [Blog](/content/resources/tag/blog/index.html) ### [Quarterly Insights: Better TV Data Unlocks Brand Results](/content/resources/quarterly-insights-better-tv-data-unlocks-brand-results/index.html) By Raman Sehgal, VP of Marketing, TVision [News](/content/resources/tag/news/index.html) ### [TVision's Yan Liu on what brands should do to grab and retain consumers' attention](/content/resources/what-brands-should-do-to/index.html) Vision Insights Co-founder tells BuzzInContent.com that high-attention cont... [Blog](/content/resources/tag/blog/index.html) ### [TVision Q3 TV Attention Report: Top TV Engagement for the Summer Season](/content/resources/tvision-q3-tv-attention-report-top-tv-engagement-for-the-summer-season/index.html) Person-Level Attention Data is a Valuable Resource for Reaching Coveted Aud... [News](/content/resources/tag/news/index.html) ### [Brands must invest in high quality content to ensure viewers' attention](/content/resources/brands-must-invest-in-high-quality-content/index.html) By: Roshni Nair Originally Published in: Best Media Info (India) ### [NFL TV Ads Hit Home for Fast-Food Chains](/content/resources/nfl-qsr-ads/index.html) By Danny Klein - [News](/content/resources/tag/news/index.html) ### [clypd to Optimize TV Campaigns for Viewer Attention using TVision Data](/content/resources/clypd-to-optimize-tv-campaigns-for-viewer-attention-using-tvision-data/index.html) New York - October 17, 2018 – clypd, the leading audience-based sales platf... [News](/content/resources/tag/news/index.html) ### [CNBC unveils its annual list of 100 promising start-ups to watch](/content/resources/100-promising-start-ups-to-watch/index.html) Originally published in CNBC ### [September: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/september-top-attention-grabbing-shows-for-broadcast-cable/index.html) Fall Premieres & Reality TV lead September Attention [Blog](/content/resources/tag/blog/index.html) ### [Looking to Drive Audience Attention? Don’t Ignore Seasonality.](/content/resources/looking-to-drive-audience-attention-seasonality/index.html) To attract and retain an attentive audience, creative brands need to craft ... ### [How Claritin-D Commercial Attention Varies By Age Group](/content/resources/how-claritin-d-commercial-attention-varies-by-age-group/index.html) If you are targeting a specific audience, knowing if your message is resona... [Blog](/content/resources/tag/blog/index.html) ### [(Really) Know Your Audience with TVision Attention Data](/content/resources/really-know-your-audience-with-tvision-attention-data/index.html) Did you watch the Royal Wedding this past May? Whether you watched it on br... - ### [August: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/august-top-attention-grabbing-shows-for-broadcast-cable/index.html) Food and Fresh Scripted Content Top August Program Attention [News](/content/resources/tag/news/index.html) ### [Bloomberg Business Interviews TVision CEO](/content/resources/tvision-bloomberg-business-interview/index.html) Originally published in Bloomberg ### [Reach Attentive Viewers by Sponsoring the Right TV Tentpole Events](/content/resources/reach-attentive-viewers-sponsoring-tentpole-tv-events/index.html) The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ... [News](/content/resources/tag/news/index.html) ### [When It Comes to TV, Video Completion Does Not Equal Audience Attention](/content/resources/when-it-comes-to-tv/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Q2’s Most Attention-Grabbing Broadcast Networks](/content/resources/q2s-most-attention-grabbing-broadcast-network/index.html) Attention. It’s what advertisers are trying to buy and what media networks ... ### [The Bachelorette Season Is Finished. How Can You Reach Those Viewers?](/content/resources/bachelorette-viewers-retarget/index.html) The Bachelorette continues to be a dominant primetime event. And while we d... - [Blog](/content/resources/tag/blog/index.html) ### [For Brands, It’s Time To Start Paying Attention…To Attention](/content/resources/for-brands-its-time-to-start-paying-attention/index.html) By Raman Sehgal ### [July: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/july-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Game Shows and Reality Capture Mid-Summer Attention [Blog](/content/resources/tag/blog/index.html) ### [Howard Shimmel Introduces Q2 2018 Eyes-on-Screen TV Attention Report](/content/resources/howard-shimmel-introduces-q2-2018-eyes-on-screen-tv-attention-report/index.html) Over the course of my nearly 40 years in the media business, I’ve had the p... [Blog](/content/resources/tag/blog/index.html) ### [Every Second of Attention Matters When it Comes to Driving Results, According to TVision’s Q2 2018 Eyes-on-Screen TV Attention Report](/content/resources/every-second-of-attention-matters-q2-2018/index.html) The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Att... [Blog](/content/resources/tag/blog/index.html) ### [The Challenges and Opportunities of TV Data Collection](/content/resources/the-challenges-and-opportunities-of-tv-data-collection/index.html) BY: Dan Schiffman, Co-founder ### [Official Sponsors Captured 32% More Attention During MLB All-Star Break Than Other Advertisers](/content/resources/mlb-all-star-break-2018/index.html) For brands that advertise in premium TV events, attention data can help mea... - [News](/content/resources/tag/news/index.html) ### [TVision reels in a fresh $11.5M to measure TV viewers’ habits](/content/resources/tvision-reels-in-a-fresh-11-5m/index.html) Originally Published in Built In Boston [News](/content/resources/tag/news/index.html) ### [Measurement Company TVision Raises $11.5M in New Funding](/content/resources/has-raised-11-5-million-in-new-funding/index.html) By Jon Lafayette [News](/content/resources/tag/news/index.html) ### [TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data](/content/resources/tvision-insights-raises-11-5m/index.html) Data Industry Veteran Luke McGuinness Joins Team as President & Chief O... [News](/content/resources/tag/news/index.html) ### [Data Drives TV Measurement’s Next Generation](/content/resources/data-drives-tv-measurements/index.html) By Jon Lafayett ### [June: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/june-top-attention-grabbing-shows-for-broadcast-and-cable-2/index.html) Summer Premieres Capture Viewer Attention in June [News](/content/resources/tag/news/index.html) ### [Study: Online and on TV, consumers prefer longer ads to shorter ones](/content/resources/study-online-and-on-tv-consumers-prefer-longer-ads-to-shorter-ones/index.html) By Erica Sweeney - [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [ARF’s AUDIENCExSCIENCE Delivers Insights on the Future of TV Advertising](/content/resources/arfs-audiencexscience-takeaways-2018/index.html) How do you effectively measure the effects of TV advertising? This was one ... [News](/content/resources/tag/news/index.html) ### [ARF Audience Measurement Conference Tackles TV, Encourages Innovation](/content/resources/arf-audience-measurement-conference-tackles-tv-encourages-innovation/index.html) By Tony Jarvis [News](/content/resources/tag/news/index.html) ### [6-second TV ads command more attention per second than traditional spots](/content/resources/6-second-tv-ads-command-more-attention-per-second/index.html) By Erica Sweeney [News](/content/resources/tag/news/index.html) ### [Less Really Is More: Six-Second Ads Get More Attention Per Second](/content/resources/less-really-is-more/index.html) By Joe Mandese [News](/content/resources/tag/news/index.html) ### [Six-Second Video Ads Positioned For Success](/content/resources/six-second-video-ads-positioned-for-success/index.html) By Alex Weprin ### [May: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/may-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Broadcast Season Finales Capture Viewer Attention in May - [News](/content/resources/tag/news/index.html) ### [TVision Insights: The leader in eyes on screen attention measurement](/content/resources/mit-profile/index.html) By Daniel de Wolff [News](/content/resources/tag/news/index.html) ### [Which Quick-Service Restaurants are Winning with TV Ads?](/content/resources/which-quick-service-restaurants-are-winning-with-tv-ads/index.html) These five brands are leading the competition for consumer's attention. [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Eyes-on-Screen TV Attention Report for Q1 2018 Underscores the Impact of Context on Ad Attention](/content/resources/tvision-insights-eyes-screen-tv-attention-report-q1-2018/index.html) A Popular High-Action Domino’s Spot Sees Attention Spikes When Aired on Spo... [News](/content/resources/tag/news/index.html) ### [NBC Got Most Attention in Q1 Study: TVision Insights](/content/resources/nbc-got-most-attention-in-q1-study/index.html) Network's ‘Little Big Shots’ kept eyes on screens ### [April: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/april-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Comedy and Entertainment Drive Attention in April [News](/content/resources/tag/news/index.html) ### [Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods](/content/resources/revising-tv-viewing-behavior-measurement/index.html) Today new technologies enable brands, agencies, and networks to move well b... - [Blog](/content/resources/tag/blog/index.html) ### [Attention Madness 2018](/content/resources/attention-madness-2018/index.html) While you focused on the performance of your (likely busted) bracket, which... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer](/content/resources/advertising-measurement-veteran-dave-marquard-joins-tvision-insights-chief-product-officer/index.html) With Marquard’s leadership, TVision will further pioneer the industry’s mov... ### [March: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/march-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Primetime Attention Cuts Across Genres in March [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Championship](/content/resources/2018-attention-madness-championship/index.html) By Tristan Webster, VP of Client Solutions [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Final Four](/content/resources/2018-attention-madness-final-four/index.html) By Tristan Webster, VP of Client Solutions [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Sweet 16 & Elite 8](/content/resources/2018-attention-madness-sweet-16-elite-8/index.html) By Tristan Webster, VP of Client Solutions - [Case Study](/content/resources/tag/case-study/index.html) ### [Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs](/content/resources/eyes-screen-attention-4x-better-predictor-store-visits-ad-exposure-qsrs/index.html) Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b... [News](/content/resources/tag/news/index.html) ### [TVision Insights Partners with Data Plus Math to Tie TV Attention Data to Outcomes](/content/resources/tvision-insights-partners-data-plus-math-tie-tv-attention-data-outcomes/index.html) The partnership empowers TVision and Data Plus Math clients to understand h... [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Round 1](/content/resources/2018-attention-madness-round-1/index.html) By Tristan Webster, VP of Client Solutions ### [February: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/february-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &... [Blog](/content/resources/tag/blog/index.html) ### [TV Can No Longer Avoid The Attention Challenge](/content/resources/tv-can-no-longer-avoid-viewability-challenge/index.html) By Dan Schiffman, CRO and Co-Founder [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Eyes-on-Screen TV Attention Report Identifies the TV Programming and Creative that Broke Through to Capture Viewer Attention in Q4, 2017](/content/resources/tvision-insights-eyes-screen-tv-attention-report-q4-2017/index.html) Report Shows the Impact of Creative Ad Triggers on Attention; Identifies To... - [News](/content/resources/tag/news/index.html) ### [Alexa: Should I Include a Celebrity (or Four) in My Super Bowl Commercial?](/content/resources/alexa-celebrity-attention-super-bowl-commercial/index.html) A deep dive into viewer attention during the big game’s most star-studded a... ### [Attention Deep Dive: Super Bowl LII](/content/resources/tvision-insights-attention-deep-dive-super-bowl-52/index.html) Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ... ### [January: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/january-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Weight Loss and Reality Capture Viewer Attention in January ### [Bud Light's Dilly Dilly Wins The Attentiveness Bowl](/content/resources/bud-lights-dilly-dilly-wins-attentiveness-bowl/index.html) By Richard Whitman [News](/content/resources/tag/news/index.html) ### [We Know Which Super Bowl Ads Got Buzz, But Which Ones Did People Actually Watch?](/content/resources/know-super-bowl-ads-got-buzz-ones-people-actually-watch/index.html) By Rob Salkowitz [News](/content/resources/tag/news/index.html) ### [Data Shows Women Paid More Attention To Super Bowl LII Than Men](/content/resources/data-shows-women-paid-attention-super-bowl-lii-men/index.html) By Rob Salkowitz - [News](/content/resources/tag/news/index.html) ### [The best and worst Super Bowl 2018 commercials](/content/resources/best-worst-super-bowl-2018-commercials/index.html) By Tanya Dua [News](/content/resources/tag/news/index.html) ### [Bud Light Commercial Got the Most Attention in Super Bowl](/content/resources/bud-light-commercial-got-attention-super-bowl/index.html) By Jon Lafayette [Case Study](/content/resources/tag/case-study/index.html) ### [Attention Data Identifies the Moments That Drive Ad Recall](/content/resources/attention-data-identifies-moments-drive-ad-recall/index.html) Second-by-second Attention Can Inform Editing of Longer Form Creative Comme... ### [December: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/december-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Comedy, Drama Capture Viewer Attention in December [Case Study](/content/resources/tag/case-study/index.html) ### [Viewer Attention Analysis Informs Creative Effectiveness](/content/resources/viewer-attention-analysis-informs-creative-effectiveness/index.html) Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin... ### [November: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/november-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Comedy, Drama Capture Viewer Attention in November - [News](/content/resources/tag/news/index.html) ### [Attention: The Gorilla in the Room](/content/resources/attention-gorilla-room/index.html) By James Russo, SVP of Client Strategy & Development, Turner Ignite and... [Blog](/content/resources/tag/blog/index.html) ### [The Surprising Impact of Buying Attention Vs. Audiences](/content/resources/surprising-impact-buying-attention-vs-audiences/index.html) by Dan Schiffman, Co-Founder and CRO, TVision Insights [News](/content/resources/tag/news/index.html) ### [Older Viewers, Low-Income Homes Most Attentive TV Audiences](/content/resources/older-viewers-low-income-homes-most-attentive-tv-audiences/index.html) By Wayne Friedman [News](/content/resources/tag/news/index.html) ### [‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter](/content/resources/modern-family-turn-grab-viewers-attention-3rd-quarter/index.html) By Jon Lafayette [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Newest Eyes-on-Screen TV Attention Report Reveals Second-by-Second Insight Into the Content That Breaks Through to Capture Viewer Attention](/content/resources/q3-2017-eyes-on-screen-attention-report-reveals-second-by-second-insights/index.html) Report Highlights Moms’ Attention to Competition Shows between July and Sep... ### [October: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/october-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Comedy Dominates Broadcast Viewer Attention in October - [News](/content/resources/tag/news/index.html) ### [Not many people watch ‘Great News,’ but they watch it really hard](/content/resources/not-many-people-watch-great-news-watch-really-hard/index.html) By Rick Porter ### [September: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/september-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Fall Premieres Dominate Viewer Attention in September. [News](/content/resources/tag/news/index.html) ### [TV Viewers of Lifestyle and News Programming Are More Likely to Watch Ads in Real Time](/content/resources/tv-viewers-lifestyle-news-programming-likely-watch-ads-real-time/index.html) Networks, ad buyers use new technologies to measure attentiveness By A.J. K... [News](/content/resources/tag/news/index.html) ### [For TV’s Ad Future, All Eyes Are On Attention Metrics](/content/resources/tvs-ad-future-eyes-attention-metrics/index.html) By Adam Jacobson ### [Tune-in Analysis: All Eyes on Shark Week](/content/resources/tune-in-analysis-all-eyes-on-shark-week/index.html) How More Attention Leads to More Tune-In and Viewer Engagement ### [August: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/august-top-attention-grabbing-shows-for-broadcast-and-cable/index.html) Our passive measurement technology allows us to see which programs are best... - [Blog](/content/resources/tag/blog/index.html) ### [It's Time To Apply Digital Video Metrics To TV Ratings](/content/resources/time-apply-digital-video-metrics-tv-ratings/index.html) by Mark Green [News](/content/resources/tag/news/index.html) ### [Go Back to School On Measuring TV Viewer Attention](/content/resources/go-back-school-measuring-tv-viewer-attention/index.html) By Mark Green, originally published on LinkedIn. [News](/content/resources/tag/news/index.html) ### [CBS Tops All Networks In Q2 'Attention'](/content/resources/cbs-tops-networks-q2-attention/index.html) By Wayne Friedman [News](/content/resources/tag/news/index.html) ### [Cable Shows Get Most Viewer Attention: TVision 2Q Study](/content/resources/cable-shows-get-viewer-attention-tvision-2q-study/index.html) By Jon Lafayette [News](/content/resources/tag/news/index.html) ### [Cable Outpaces Broadcast for Viewer Attention in TVision Insights’ Q2 2017 TV Attention Report](/content/resources/cable-outpaces-broadcast-viewer-attention-tvision-insights-q2-2017-tv-attention-report/index.html) TVision Insights, the leader in measuring eyes-on-screen attention to every... [News](/content/resources/tag/news/index.html) ### [Target's TV Spots Win the Most Back-to-School Eyeballs](/content/resources/targets-tv-spots-win-back-school-eyeballs/index.html) by Adrianne Pasquarelli - ### [July: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/july-top-attention-grabbing-shows-for-broadcast-cable/index.html) Our passive measurement technology allows us to see which programs are best... ### [June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/june-top-attention-grabbing-shows-for-broadcast-cable-and-ott/index.html) Our passive measurement technology allows us to see which programs are best... ### [The Triple Crown of Attention](/content/resources/triple-crown-attention/index.html) While a horse did not win the Triple Crown this year, we sought to find out... [News](/content/resources/tag/news/index.html) ### [Who’s Paying Attention to TV Shows? TVision Knows](/content/resources/whos-paying-attention-tv-shows-tvision-knows/index.html) By Jon Lafayette [News](/content/resources/tag/news/index.html) ### [Eye-Tracking TV Tech Yields Big Attention Results](/content/resources/eye-tracking-tv-tech-yields-big-attention-results/index.html) By: Wayne Friendman [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough](/content/resources/creative-performance-score-provides-a-new-measure-for-brands-to-determine-attention-breakthrough/index.html) Metric featured in company’s Q1 2017 report on TV attention - ### [May: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/may-top-attention-grabbing-shows-broadcast-cable-ott/index.html) Our passive measurement technology allows us to see which programs are best... [Blog](/content/resources/tag/blog/index.html) ### [Reach alone doesn't equal success](/content/resources/reach-alone-doesnt-equal-success/index.html) By: Dan Schiffman, CRO & Co-Founder, TVision Insights ### [April: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/april-top-attention-grabbing-shows-broadcast-cable-ott/index.html) Our passive attention-measurement technology allows us to see which program... [Blog](/content/resources/tag/blog/index.html) ### [Measuring OTT Viewership and Attention Just Got Easier With TVision](/content/resources/ott-viewership-attention-easier-tvision-insights/index.html) When it comes to consuming content on TV, there are now more options than e... [News](/content/resources/tag/news/index.html) ### [BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights](/content/resources/bostinno-former-nielsen-exec-joins-boston-adtech-startup-tvision-insights/index.html) TVision Insights, which tracks TV behavior using computer vision and eye-tr... [News](/content/resources/tag/news/index.html) ### [TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer](/content/resources/tvision-insights-hires-nielsen-4c-veteran-mark-green-chief-strategy-officer/index.html) Demand for attention data leads to 8X customer growth and triples TVision I... - ### [March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/march-top-attention-shows-for-broadcast-cable-and-over-the-top/index.html) Our passive attention-measurement technology allows us to see which program... [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts](/content/resources/quarterly-attention-report-for-television-and-ott-reveals-top-ads-programs-co-viewing-channels-and-dayparts/index.html) GEICO, Verizon, and Walmart Take Top Brand Attention Spots [News](/content/resources/tag/news/index.html) ### [Broadcasting & Cable: Capturing More Attention? Demand a Premium](/content/resources/broadcasting-cable-capturing-attention-demand-premium/index.html) By Dan Schiffman, CRO & Co-Founder, TVision Insights ### [February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top](/content/resources/february-top-attentive-shows-broadcast-cable-top/index.html) Our passive attention-measurement technology allows us to see which program... [News](/content/resources/tag/news/index.html) ### [For Marketers, TV Sets Are an Invaluable Pair of Eyes](/content/resources/new-york-times-marketers-tv-sets-invaluable-pair-eyes/index.html) While Ellen Milz and her family were watching the Olympics last summer, the... [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights Attention Deep Dive: Super Bowl LI](/content/resources/attention-deep-dive-super-bowl-51/index.html) While you were eating chicken wings, drinking beer, and cheering on your te... - [News](/content/resources/tag/news/index.html) ### [Last Night We Talked About 'Stranger Things' But Paid Attention To Cars](/content/resources/last-night-talked-stranger-things-paid-attention-cars/index.html) Thanks to some eye-opening metrics provided by TVision Insights, a Boston-b... [News](/content/resources/tag/news/index.html) ### [TVision Insights Named One of 50 Boston startups to watch in 2017](/content/resources/tvision-insights-named-one-50-boston-startups-watch-2017/index.html) ### [January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top](/content/resources/january-top-attentive-shows-broadcast-cable-top/index.html) Our passive attention-measurement technology allows us to see which program... [News](/content/resources/tag/news/index.html) ### [Why TV Everywhere is often not there when you want it](/content/resources/tv-everywhere-often-not-want/index.html) Dan Schiffman, co-founder of TV measurement firm TVision, said that the hur... [News](/content/resources/tag/news/index.html) ### [With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits](/content/resources/9-3m-funding-tvision-opening-black-box-netflix-viewer-habits/index.html) Earlier this month, we first reported that TVision Insights — a MassChallen... [News](/content/resources/tag/news/index.html) ### [TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech](/content/resources/tvision-raises-6-8m-take-nielsen-thermal-eye-emotion-tracking-tech/index.html) Another startup out of MIT built on computer vision and focused on eye-trac... - [Press Release](/content/resources/tag/press-release/index.html) [News](/content/resources/tag/news/index.html) ### [TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution](/content/resources/tvision-insights-raises-6-8m-advances-tv-ott-attention-based-advertising-measurement-solution/index.html) TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert... [News](/content/resources/tag/news/index.html) ### [The Value Of Co-Viewing TV Programs](/content/resources/value-co-viewing-tv-programs-mediapost/index.html) Traditional TV networks continue to work all advertising angles. One of tho... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Cannes Lions Innovation 2016](/content/resources/the-preparation/index.html) Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innova... [News](/content/resources/tag/news/index.html) ### [TVision Oscar Analysis: Ads, Lady Gaga, Leo & Ali-G (Via Adweek)](/content/resources/tvision-oscar-analysis-ads-lady-gaga-leo-ali-g/index.html) Via Adweek [News](/content/resources/tag/news/index.html) ### [Family TV Viewing May Be Undervalued, According to Facial Recognition Research](/content/resources/family-tv-viewing-may-be-undervalued-according-to-facial-recognition-research/index.html) As Number of People in Room Increases, Distractions From Program Decrease R... [News](/content/resources/tag/news/index.html) ### [TVision Insights and Mediahub Test the Power of TV Engagement over Ratings](/content/resources/tvision-insights-and-mediahub-test-the-power-of-tv-engagement-over-ratings/index.html) Ground-Breaking Second-by-Second TV Programming Measurement from TVision In... - ### [What moments garnered the most attention during the American Music Awards?](/content/resources/tvision-ama-analysis/index.html) A few weeks ago, our amazing data analysis team analyzed how people reacted... [News](/content/resources/tag/news/index.html) ### [BostInno: TVision Raises $2.5M from Investors Including BOSS Syndicate](/content/resources/bostinno-tvision-raises-2-5m-from-investors-including-boss-syndicate/index.html) TVision has a Nielsen-like system that uses machine vision to track not onl... [News](/content/resources/tag/news/index.html) ### [BetaBoston: Boston startup TVision Insights adds more data to TV advertising](/content/resources/betaboston-boston-startup-tvision-insights-adds-more-data-to-tv-advertising/index.html) Boston-based TVision Insights, which provides data for television programmi... [News](/content/resources/tag/news/index.html) ### [TVision Insights Launches Second-by-Second Data Analytics Solution to Fuel the Emerging Programmatic Television Advertising Market](/content/resources/tvision-insights-launches-second-by-second-data-analytics-solution-to-fuel-the-emerging-programmatic-television-advertising-market/index.html) Project 11 Ventures, Golden Venture Partners, Sigma Prime Ventures Lead TVi... < BackNext > - [1](/content/resources#/index.html) . . . . - [2](/content/resources#/index.html) - [3](/content/resources#/index.html) - [4](/content/resources#/index.html) - [5](/content/resources#/index.html) - [6](/content/resources#/index.html) - [7](/content/resources#/index.html) - [8](/content/resources#/index.html) - [9](/content/resources#/index.html) - [10](/content/resources#/index.html) - [11](/content/resources#/index.html) - [12](/content/resources#/index.html) - [13](/content/resources#/index.html) - [14](/content/resources#/index.html) - [15](/content/resources#/index.html) - [16](/content/resources#/index.html) - [17](/content/resources#/index.html) - [18](/content/resources#/index.html) - [19](/content/resources#/index.html) - [20](/content/resources#/index.html) - [21](/content/resources#/index.html) - [22](/content/resources#/index.html) - [23](/content/resources#/index.html) - [24](/content/resources#/index.html) - [25](/content/resources#/index.html) - [26](/content/resources#/index.html) - [27](/content/resources#/index.html) - [28](/content/resources#/index.html) - [29](/content/resources#/index.html) - [30](/content/resources#/index.html) - [31](/content/resources#/index.html) - [32](/content/resources#/index.html) - [33](/content/resources#/index.html) - [34](/content/resources#/index.html) - [35](/content/resources#/index.html) - [36](/content/resources#/index.html) - [37](/content/resources#/index.html) - [38](/content/resources#/index.html) - [39](/content/resources#/index.html) - [40](/content/resources#/index.html) - [41](/content/resources#/index.html) - [42](/content/resources#/index.html) - [43](/content/resources#/index.html) - [44](/content/resources#/index.html) - [45](/content/resources#/index.html) - [46](/content/resources#/index.html) - [47](/content/resources#/index.html) - [48](/content/resources#/index.html) - [49](/content/resources#/index.html) - [50](/content/resources#/index.html) - [51](/content/resources#/index.html) - [52](/content/resources#/index.html) - [53](/content/resources#/index.html) - [54](/content/resources#/index.html) - [55](/content/resources#/index.html) - [56](/content/resources#/index.html) - [57](/content/resources#/index.html) - [58](/content/resources#/index.html) - [59](/content/resources#/index.html) - [60](/content/resources#/index.html) - [61](/content/resources#/index.html) - [62](/content/resources#/index.html) - [63](/content/resources#/index.html) - [64](/content/resources#/index.html) - [65](/content/resources#/index.html) - [66](/content/resources#/index.html) - [67](/content/resources#/index.html) - [68](/content/resources#/index.html) - [69](/content/resources#/index.html) - [70](/content/resources#/index.html) - [71](/content/resources#/index.html) - [72](/content/resources#/index.html) - [73](/content/resources#/index.html) - [74](/content/resources#/index.html) - [75](/content/resources#/index.html) - [76](/content/resources#/index.html) - [77](/content/resources#/index.html) - [78](/content/resources#/index.html) - [79](/content/resources#/index.html) - [80](/content/resources#/index.html) - [81](/content/resources#/index.html) -  . . . . [82](/content/resources#/index.html) ## Check out these ## Additional Resources ## Reports In-depth research on TV, advertising, and viewer attention trends [Go to Reports](/content/reports/index.html) ## Newsroom The latest TVision and industry news [GO TO NEWSROOM](/content/newsroom/index.html) ## Follow Us Keep up to date on our latest research and news. 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