# How do Telecom brands stack up in TV engagement?

**August 6**

**Can you hear me now?**  
Telecom brands are some of the biggest TV advertisers - if not **the** biggest. Whether they’re marketing their wireless, cable, or Internet business - these brands are making a big impact on the media landscape. Telecom brands often stake out premium TV placements, but does that approach deliver the actual viewer engagement that creates business success?

What are the data-driven insights to plan and optimize TV for increased ROI? To find out, we analyzed the Telecom industry's TV engagement - across every brand advertising in the space.

**Seasonal events versus standby favorites.**  
We looked at every show where Telecom brands advertised and found that big seasonal events - like _The National Dog Show,_ _The Macy’s Thanksgiving Day Parade_, and even _The NCAA Basketball Tournament_ - surprisingly under-performed for TV Attention. Morning news shows also delivered the same low Attention. So which shows had the highest TV Attention? Primetime medical dramas - such as _The Good Doctor, The Resident_ and _Gray’s Anatomy_ - as well as late-night favorites like _Saturday Night Live_ and _The Late Show with Stephen Colbert_ were no joke when it came to keeping viewers in the room.

**The Davids versus the Goliaths.**  
 Interestingly, the giants of the Telecom industry did not top the charts when it came to TV Attention. Brands like **Verizon** and **AT&T** scored lower on the list, while competing brands like **Consumer Cellular**, **Cricket Wireless**, **Metro PCS** and **T-Mobile** performed quite well. AT&T, in fact, performed slightly below the category average, as [cited by the IPG Media Lab](http://tvviewability.com/).

The Telecom industry - and its many innovating brands - is operating in an ever-evolving and dynamic media landscape. So how does your brand plan on standing out? What’s the smart play for getting the right amount of eyes on what you have to offer? Download TVision's [Telecom Brand Industry Report](https://info.tvisioninsights.com/telecom), and let’s talk about how we can help.

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

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[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

Today TVision released the H2 2025 State of Streaming Report, the industry's best resource for insight into attention and engagement with streaming apps, content and ads.