Broadcasting & Cable: Connected TV Grabs More Time Spent Watching
Broadcasting & Cable: Connected TV Grabs More Time Spent Watching
June 25
Broadcasting & Cable's Jon Lafayette reveals some of the important data on AVOD viewing, CTV adoption rates, and brand performance on CTV in his recap of our CTV Advertising Report.
Jon also writes about our new CTV Planning platform, quoting our CEO Yan Liu, “CTV advertising is no longer just an experiment, but a critical element of media campaigns and it needs to be measured effectively. With the major apps controlling the performance data that they share, it has been hard for marketers to standardize measurement across apps and linear TV. Our CTV Planning platform is the industry’s answer to the walled gardens, allowing for transparent measurement.
More resources from TVision
TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.