TVision's Winners from Super Bowl LIII
TVision's Winners from Super Bowl LIII
February 7
For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach?
We used cutting-edge technology to identify which ads best captured audience engagement. Behold, the top five:
In addition, women were, once again, more engaged to Super Bowl ads than men (12.6%).
Want to know how your brand performed in this year's Super Bowl? Contact us. Or read recent Super Bowl coverage in Forbes and NBC News.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.