# The Bachelorette Season Is Finished. How Can You Reach Those Viewers?

August 24

_The Bachelorette_ continues to be a dominant primetime event. And while we don’t always agree with who gets a rose, the reality show is a great opportunity for brands to reach a much sought-after audience. The show [skews as much as 75% female](https://www.forbes.com/sites/maddieberg/2016/08/02/for-abc-and-the-bachelor-the-honeymoon-period-is-everlasting/#add794e6ac86)and continues to rank highly for both viewers 18-49 and households with an income of $100,000+. But how can advertisers reach this coveted audience those times of year when _The Bachelorette_ is not on TV?

At TVision, using our industry-leading attention data, we were able to identify and segment individuals that were actively paying attention to _The Bachelorette_, and pinpoint other programs where they paid attention beyond _The Bachelorette_ itself. To start, we looked at which programs had the highest overlap in viewership with _The Bachelorette_. Not surprisingly, _The Bachelor_ drew in many of the same viewers.

**The Bachelorette Viewers Are Most Likely To View These Five Programs**

###### _Primetime only. Excluding news and sports. 8/6/_ _17 - 8/6/18_

However, where it gets interesting is that shows with the most overlap were not the programs with the highest attention. Viewers of The Bachelorette also paid high attention to other reality competition shows like _World of Dance_ and _MasterChef_ as well as fictional dramas such as _The Resident_ and _Blue Bloods_.

**The Bachelorette Viewers Pay The Most Attention to These Ten Programs**

###### _Primetime only. Excluding news and sports. 8/6/17-8/6/18._

With today’s changing consumer landscape, it is important to go beyond just age and gender, finding intelligent ways to segment and target by viewing behavior. These insights help advertisers place ads to engaged, targeted audiences, or retarget for premium audiences outside of a single marquee program like _The Bachelorette_. When done well, brands can uncover less expensive programs, creating opportunities for increased attention and ultimately sales.

Want to find your brand’s most attentive TV audiences? [Contact us](/content/contact/index.html).