How Well Do Auto Brands Capture Attention on TV?

How Well Do Auto Brands Capture Attention on TV?

July 16

Supply chain shortages, low interest rates, and the rising cost of used cars have created high demand for new cars and high profits for automakers. To capitalize on this market opportunity as the industry rebounds from the pandemic, automakers are picking up their TV spend. The competition for automotive brands is incredibly fierce. To get customers’ attention, auto brands have spent hundreds of millions of dollars to create some of the most memorable ads of all time.

While stellar creative is critical in the race for attention, TVision’s platform shows daypart, network, and programming also influence how likely ads are to engage different audiences. We used these insights to compile a new report that shows which auto brands are breaking through to capture attention and make the most of their TV investments.

Download the TVision 2021 Automotive Industry TV Performance Report and learn:

Looking for more insights on how auto advertisers are performing within CTV? Download our new CTV Advertising Report to see how auto ad performance differs between linear and CTV.

More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
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Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
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Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
Read More

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