# August: Top Shows, Brands, and Ads by TV Ad Attention

September 11

_IHOP 'Trojan Chicken' Scores Top Ad for August_

Below is the full list of August's top programs, brands, and ads, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart,[contact us](/content/contact-us/index.html)and we’ll help you find the data you need. For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com/).

## Top Shows, by TV Attention

[TV Attention](/content/what-is-tv-viewability/index.html) represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

For August, CBS's _48 Hours_ took the top Broadcast spot, with the long-standing crime show best keeping viewers in the room during commercial breaks! On cable, Paramount Network's _Yellowstone_ cracked the list for the first time.

|     |     |     |
| --- | --- | --- |
| **Top Programs by TV Commercial Attention, BROADCAST**<br>TVision Performance Metrics, August 2019 |     |     |
| **Program** | **Network** | **Ad Attention (%)** |
| 48 Hours | CBS | 86.9% |
| Reef Break | ABC | 85.4% |
| Instinct | CBS | 84.8% |
| MasterChef | FOX | 78.8% |
| So You Think You Can Dance | FOX | 78.4% |

|     |     |     |
| --- | --- | --- |
| **Top Programs by TV Commercial Attention, CABLE**<br>TVision Performance Metrics, August 2019 |     |     |
| **Program** | **Network** | **Ad Attention (%)** |
| Yellowstone | Paramount Network | 91.8% |
| My Lottery Dream Home | HGTV | 90.4% |
| Ridiculousness | MTV | 87.3% |
| Queen Sugar | Oprah Winfrey Network | 87.3% |
| Million Dollar Listing New York | BRAVO | 86.5% |

## Top Brands, by TV Attention

TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. So the brands with the best Attention scores means they are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

|     |     |
| --- | --- |
| **Top Brands by TV Ad Attention**<br>TVision Performance Metrics, August 2019 |     |
| **Brand** | **Ad Attention\* (%)** |
| 1. Humana | 81.0% |
| 2. PreserVision | 80.9% |
| 3. Hickies | 79.3% |
| 4. JUUL | 79.2% |
| 5. Febreze | 79.0% |

Healthcare brand **Humana** was the top Attention winner — a full 10 points above [the total industry average](/content/resources/tv-has-a-viewability-problem-similar-to-digital-ipg-media-lab-tvision/index.html). Not far behind were **PreserVision** and **Hickies**, with E-Cigarette **JUUL** and **Febreze** rounding out the pack. While these above brands were best at planning for a Viewable audience, Attention only tells half the story.

## Top Ads, by Ad Attention

To identify August's top ads for Attention, we analyzed **Creative Attention Score**  (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-attention ads below.

### August's Top Ad - OVERALL

**#1: IHOP - 'Trojan Chicken'**( _114.6 Creative Attention Score_): IHOP is for pancakes, right? Well, now they are getting into the crispy chicken game, but shhhh...it's a secret!

IHOP - "Trojan Chicken" - Second by Second Attention from TVision on Vimeo

[Watch on Vimeo](https://vimeo.com/359147726?fl=pl&fe=vl)

### August's Top Ad - MEN

**#1: Liberty Mutual - 'Reflection'**( _109.5 Creative Attention Score_): Liberty Mutual's Limu Emu is capturing attention of all ages, but breaking through particularly among men.

Liberty Mutual - "Reflection" - Second by Second Attention from TVision on Vimeo

[Watch on Vimeo](https://vimeo.com/359147475?fl=pl&fe=vl)

### August's Top Ad - WOMEN

**#1: Temptations Treats - 'Off the Balcony'**( _112.1 Creative Attention Score_): What's better than great treats for your pets? Pets who do amazing tricks! The commercial below is an oldie but goodie, resonating particularly well among female viewers.

Temptation Treats - "Off the Balcony" - Second by Second Attention from TVision on Vimeo

[Watch on Vimeo](https://vimeo.com/359147333?fl=pl&fe=vl)

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)