Use Attention Data to Maximize the Impact of Every Ad
Use Attention Data to Maximize the Impact of Every Ad
November 2
In our four-part series, Top Tips for Attention, we share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics.
In part three of our four part series we explain how marketers can use attention data to increase the impact of every ad.
Attention data can help marketers anticipate and plan for wear-out by understanding overall ad engagement, contextual alignment, and second-by-second performance.
When should a marketer replace this ad?
TVision's data shows that marketers should be ready with new creative once the majority of viewers have been exposed to the ad 11 times.
Read more in the third installment of our series to learn how to:
- Match creative with the right programming
- Maximize the impact of every second of the ad
For more information on how to improve campaign value and performance with attention data, visit our first set of tips on media planning, or our second set of tips on using attention data to best the competition.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content, and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.