AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads
March 9
Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach People in the Room
In a news story, AdAge takes a look at how Anheuser-Busch, A+E and Dentsu completed an ad campaign that guarantee based on viewability. The companies used TVision's data to understand if viewers were in the room to pay attention to the ads.
AdAge quotes Paolo Provinciali, vice president, media, Anheuser-Busch InBev, “As an advertiser, as a marketer, it gives me the confidence of having a direct response of seeing how many people are actually available to watch, rather than having a basic reach and basic impression served."
Provincialli reports, “It’s transformational to bring this concept to TV because it can allow us to break down these silos in the way we manage media."
The article states that Budweiser saw an increase of 7.6% in impressions served through the campaign, compared to benchmarks from the previous quarter, and that the improvements were spread out across all the AE networks involved in the campaign (A&E, History, FYI and Vice).
Read the whole story at AdAge.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.