# TV Measurement

Is Changing

## Stay up to date with the latest insights, trends, and perspectives.

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### [Political Ad Attention: November 2024 Update](/content/resources/attention-politics-2024-november/index.html)
Earlier this Fall we revealed data that shows that independents were paying...

### [Independents are Paying the Most Attention to Political Ads Right Now](/content/resources/attention-politics-2024/index.html)
By the end of the campaign season, political ad spending in the US in 2024 ...

### [Who's Paying Attention to Political Ads Right Now?](/content/resources/ctv-ad-attention-politics/index.html)
Republicans Are Paying More Attention to Political Ads Political ad spendin...

### [Leverage Attention and Co-Viewing to Crush This Year’s Upfronts](/content/resources/attention-and-co-viewing-upfronts/index.html)
The Upfronts are a crucial time for networks and streaming platforms to sho...

### [How Many People Are Really Co-Viewing CTV?](/content/resources/co-viewing-ctv/index.html)
Americans now spend 55% more time on ad-supported apps than they did just t...

### [Ad-Supported Apps Lead the Future of CTV](/content/resources/ad-supported-ctv/index.html)
Over the last few years, the CTV industry has increasingly moved to more ad...

### [Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation](/content/resources/press-release-tvision-adelaide-partner/index.html)

...more articles...

### [Start the New Year with us at CES 2023](/content/resources/ces-2023/index.html)
Each year, CES ushers in the new year with an eye toward the future—bringin...

### [Introducing TVision CTV Campaign Measurement](/content/resources/press-release-tvision-ctv-campaign-measurement/index.html)
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...

### [Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season](/content/resources/scripps-tvision-attention-upfront/index.html)
TVision,the company measuring every second of TV and CTV viewer engagement,...

### [How T-Mobile Uncovered Demographic Differences in Audience Attention](/content/resources/how-t-mobile-uncovered-demographic-differences-in-audience-attention/index.html)
If your brand knows which audiences are paying attention to your messaging—...

### [TVision Helps The Weather Channel and Its Advertisers Value Programming](/content/resources/the-weather-channel-attention-value/index.html)
The Weather Channel is one of America's go-to resources for all things weat...

### [Independent Study Shows TV Viewer Ad Attention Correlates to Search](/content/resources/attention-correlates-search/index.html)
Viewer attention to TV advertising strongly correlates to brand search volu...

### [How People Pay Attention to TV and Ads in India](/content/resources/tv-attention-report-india/index.html)

### [Does the Red Carpet Deliver TV Results?](/content/resources/does-the-red-carpet-deliver-tv-results/index.html)
TV is big business, and award shows and other special entertainment events ...

### [Late Night: Last Chance or Best Chance?](/content/resources/late-night-last-chance-or-best-chance/index.html)
You’re in for the night and a late-night favorite is on. It’s the one time ...