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TVRev and TVision: What We Watch When We Watch YouTube On TV
Is YouTube social or is it TV? In the end what matters to advertisers is ho...
Why the World Cup's Quietest Matches Won the Most Attention
The biggest audiences went to the names you'd expect. The biggest attention...
TVision's New TV Attention and Creative Impact Report
Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod...
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
The acquisition combines TVision's proprietary attention measurement with V...
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% ...
VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
Leveraging TVision’s panel and applying its data to VideoAmp’s vast househo...
The Seahawks dominate the Patriots to win their second Super Bowl, but whic...
TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear
New Report: TVision's State of Streaming August 2025
TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
The IAB/MRC Attention Measurement Guidelines are validation of the momentum...
Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ...
Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
TVision and Kargo will present on custom CTV ad measurement innovations at ...
TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards
The New ISO Certification Confirms TVision’s Status as a Leader in Security...
TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West
2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision
The Eagles beat the Chiefs in the game on the field, but which advertiser w...
The TVision State of Streaming Report, January 2025
Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace
Political Ad Attention: November 2024 Update
Earlier this Fall we revealed data that shows that independents were paying...
TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
Study callsfor greater transparency into methods and modelling corrections
Independents are Paying the Most Attention to Political Ads Right Now
By the end of the campaign season, political ad spending in the US in 2024 ...
Viewers Are Tuning In and Paying Attention to the WNBA
This has been a breakout year for women's basketball. The women's college b...
Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision
Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement...
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Research from TVision shows ads on Fubo captured 35% more attention than ad...
Who's Paying Attention to Political Ads Right Now?
Republicans Are Paying More Attention to Political Ads Political ad spendin...
2024 Super Bowl: The Top Ads For Viewer Attention
This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e...
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision’s solution delivers independent, unbiased measurement of CTV ad cam...
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
A+E Networks can now access unbiased person-level insights into thousands o...
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV...
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
Strategic alliance will revolutionize CTV attention measurement, providing ...
The TV Shows and Apps That Delivered Ad Attention in April 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Meet With TVision: Q2 2023 Events
We've had a busy Q2 and enjoyed lots of opportunities to meet with partners...
The Top Ads for Attention in Q1 2023
Sometimes, the best ads are the ones that remind us of ourselves or of ever...
The TV Shows and Apps That Delivered Ad Attention in March 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
The CTV Shows That Engaged Audiences in March 2023
In our monthly look at CTV programming performance, we identify the top new...
How Many People Are Really Co-Viewing CTV?
Americans now spend 55% more time on ad-supported apps than they did just t...
Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa...
The CTV Shows That Engaged Audiences in February 2023
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps That Delivered Ad Attention in February 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Ad-Supported Apps Lead the Future of CTV
Over the last few years, the CTV industry has increasingly moved to more ad...
2023 Super Bowl: The Top Ads For Men 18-34
In our previous posts, we reported on the overall most engaging ads for 202...
In our previous post, we reported on the overall most engaging ads for 2023...
2023 Super Bowl: The Top Ads For Viewer Attention
For some of us, the ads are as much of a reason to watch the Super Bowl as ...
The CTV Shows That Engaged Audiences in January 2023
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps That Delivered Ad Attention in January 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ...
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Who says Americans are not passionate about soccer? In Q4 2022 both the top...
The CTV Shows That Engaged Audiences in December 2022
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps that Delivered Ad Attention in December 2022
In our monthly reports for Broadcast and Cable TV ad attention, we examine ...
The CTV Shows That Engaged Audiences in November 2022
In our monthly look at CTV programming performance, we identify the top sho...
The TV Shows and Apps that Delivered Ad Attention in November 2022
In the era of peak TV many of us think CTV and streaming programs first, bu...
Start the New Year with us at CES 2023
Each year, CES ushers in the new year with an eye toward the future—bringin...
With Black Friday approaching and Holiday shopping set to start in earnest,...
The Top Ads for Attention October 2022
The classic toy company LEGO produced the top ads of October 2022, accordin...
The TV Shows and Apps that Delivered Ad Attention in October 2022
October is a peak TV month as the seasons turn and viewers tune in to more ...
The CTV Shows That Engaged Audiences in October 2022
In our monthly look at CTV programming performance, we look at the top show...
Introducing TVision CTV Campaign Measurement
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...
TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies
Strategic Investment Round Will Accelerate Person-level Panel Measurement f...
TV of Tomorrow: Focus on Attention
Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane...
How the Largest Advertisers Captured Attention: July - September 2022
With football season in full gear, this month we're highlighting how brands...
The TV Shows and Apps that Delivered Ad Attention in September 2022
September sees the return of new episodes for some of America's most popula...
The CTV Shows That Engaged Audiences in September 2022
In our monthly look at CTV programming performance, we look at the top show...
The Top Ads for Attention July - September 2022
Insurance companies Progressive and Liberty Mutual, and Walmart produced th...
Catch Up With TVision In-Person this Fall
TVision Fall Event Schedule We are excited to join friends, partners, and c...
Pre Mid-Terms: Political Ads Capture Attention
Independents Are Most Engaged With Ads As the mid-term elections approach, ...
The Top Ads for Attention June - August 2022
Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...
Everyone is Paying Attention to... Attention
"Everyone is paying attention to…. Attention. "
The CTV Shows That Engaged Audiences in August 2022
In this report, we provide a unique look at how audiences engage with progr...
The TV Shows and Apps that Delivered Ad Attention in August 2022
While networks are preparing for Fall lineups, we still saw excellent telev...
How the Largest Advertisers Captured Attention: June - August 2022
Once again we are taking a dive into the campaign performance of the top ad...
TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors
Audiences powered by TVision’s first-party TV viewership and attention data...
New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK
In conjunction with Lumen, TVision set to expand its panel to the United Ki...
TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard
TVision Ad Scoreboard is the only solution on the market to help advertiser...
How the Largest Advertisers Captured Attention: May - July 2022
We took a look at the top advertisers of the last three months (May 2022-Ju...
The TV Shows and Apps that Delivered Ad Attention in July 2022
If it felt like everyone you know was talking about the final season of Bet...
The CTV Shows That Engaged Audiences in July 2022
While Netflix continues to dominate our monthly Share of Time Spent list, w...
Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...
New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving
The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...
TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...
The CTV Shows That Engaged Audiences in June 2022
As we await Netflix's latest earnings report and more news about their plan...
The TV Shows and Apps that Delivered Ad Attention in June 2022
Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...
How the Largest Advertisers Captured Attention in Q2 2022
This month we take a look at Q2 2022 ad performance to see how the top 5 ap...
Visible from Verizon tops June advertisers with the highest Creative Attent...
The TV Shows and Apps that Delivered Ad Attention in May 2022
As the advertising and television industries put their efforts into Upfront...
The CTV Shows That Engaged Audiences in May 2022
As the fight for mindshare and subscribers among CTV apps continues, premiu...
How the Largest Advertisers Captured Attention from March to May 2022
Starting this month, in addition to highlighting the best-performing indivi...
The Top Ads for Attention in May 2022
Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...
WARC Guide to CTV Helps Advertisers Navigate the Opportunity
The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engag...
TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
Real-time insights into viewer engagement with TV ads help marketers optimi...
The TV Shows and Apps that Delivered Ad Attention in April 2022
While CTV continues to rapidly increase its share of TV viewing, most viewi...
The CTV Shows That Engaged Audiences in April 2022
While Netflix reported troubling subscriber losses in April, it still holds...
The Brands and Ads That Captured Attention Best in April 2022
While the month of April typically sees television and ad industry insiders...
Scripps' Upfront Presentation Puts Focus on Attention
Congratulations to Scripps Networks on their Upfront presentation yesterday...
How Co-Viewing Demographics Impact CTV Attention
The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...
Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season
TVision,the company measuring every second of TV and CTV viewer engagement,...
TVision's CTV Data Helps Variety Explain FAST and Streaming Reach
The focus is on streaming services this week with Netflix's two-pronged bom...
Where are the Netflix Subscribers Going?
Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...
The TV Shows and Apps that Delivered Ad Attention in March 2022
Each month TVision reports on the top primetime shows for capturing Ad Atte...
The CTV Shows That Engaged Audiences in March 2022
In the competitive race for subscribers, CTV apps must rely on compelling c...
March 2022 featured a number of breakthrough advertising moments which we h...
News Attention is on the Rise This Upfront
Finding the Most Engaged Live TV Viewers this Upfront Live television has h...
Attention Takes Center Stage at ARF AudienceXScience
Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's Au...
How to Navigate the CTV Landscape this Upfront
The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad...
ARF AudienceXScience Keys in on Attention
ARF AudienceXScience is always a must-see event for the advertising industr...
Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel
See Which CTV Apps and Program Types Attract the Most Co-Viewers
Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...
What does CODA's Oscar win mean for CTV?
There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...
The Ads That Captured Attention in February 2022
February provides TV advertising's biggest stage - the Super Bowl - but sin...
The Top CTV Shows in February 2022
Whether you are a marketer looking to identify promotional opportunities ac...
The Shows That Captured Attention in February 2022
February 2022 featured must-see sports like the Super Bowl and the Olympics...
Independent Study Shows TV Viewer Ad Attention Correlates to Search
Viewer attention to TV advertising strongly correlates to brand search volu...
The Weather Channel Differentiates with Attention
The Weather Channel (TWC), already America's most trusted news source, is w...
How to Engage Live Sports Audiences this Upfront
The Upfronts may be back in Manhattan this year, but much has changed since...
iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...
TVision & Mediahub Announce Strategic Partnership
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...
AdAge: NBCU Cites TVision as a Viable Alternative to Nielsen for Calibration Panel Data
“Nielsen and TVision both have relatively the same coverage across markets,...
Get in Front of This Year’s TV Upfronts
We're Entering Uncharted Upfront Territory As marketers gear up for this ye...
The Ads That Captured Attention in January 2022
To effectively breakthrough and capture attention to ads, marketers must co...
The Top CTV Shows in January 2022
Below we feature several important metrics for TVision's clients that are i...
The Shows That Captured Attention in January 2022
As 2022 kicked off and American's hunkered down to ward off the cold-weathe...
A Recap of Super Bowl 2022 for the Ad Industry
While the game between the Rams and the Bengals was very competitive, those...
All the Winners from Super Bowl LVI
The Rams and the Bengals put on quite a game, but the other shows within th...
AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?
in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u...
Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech
TVision congratulates Aaron Sewall on being named to Business Insider's lis...
NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement
NBCUniversal's recently published "Measurement Framework Look Book" is an e...
Origin Fireside Chat: Attention is the Metric CTV Needs
TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Orig...
Yan Liu Talks Alternative Currencies with asiCast
TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ...
The Brands and Ads That Captured Attention in December 2021
To effectively breakthrough and capture attention to ads, marketers must co...
The Top CTV Shows in December 2021
It's an amazing time to be a television viewer, with many strong options fo...
The Shows That Captured Attention in December 2021
While December is known for Christmas movies, it was a decidedly Halloween-...
Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast
Yan Liu joined Goldman Sachs' George Tong for a discussion about current di...
Yan Liu Explains TV Attention Measurement on the Podcast "Advertising is Dead"
"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ...
WARC Features TVision and Realeyes Creative Attention Report
The WARC, which provides unbiased information and insights to the advertisi...
The Top 5 Brands for Ad Attention in 2021: Electronics
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Consumer Goods
We all know that ads work best if people are paying attention. We also know...
Where advertisers found engaged audiences on broadcast and cable in 2021
2021's Top Five CTV Apps for Ad Attention and Most Co-Viewed AVOD Programs
All eyes in the industry are on the CTV advertising opportunity as marketer...
The Top 5 Brands for Ad Attention in 2021: Entertainment
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Food and Beverage
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Legal, Financial and Insurance
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Health
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Telecommunications
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Restaurants
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Travel
We all know that ads work best if people are paying attention. We also know...
The Top Five Brands and Ads that Captured Attention in 2021
We all know that ads work best if people are paying attention. We also know...
The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging
Each year CTV’s audience grows rapidly, and the number of apps and programs...
The list recognizes the programs, apps and creative that broke through to b...
The Top 5 Brands for Ad Attention in 2021: Cosmetics and Hygiene
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Auto
We all know that ads work best if people are paying attention. We also know...
Industry Round Up of TVision's CTV Insights
The media and advertising industry have turned their attention to TVision a...
Business Insider: TVision is one of the hottest adtech companies of 2021
By Lauren Johnson, Business Insider
TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research
Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes
Low-Attention Creative Performs Best in High Attention Environments; High-A...
The Shows That Captured Attention in October 2021
The Fall TV season is well underway and October saw the return of many favo...
The Top CTV Shows in October 2021
The Fall is peak TV season, and while we typically think of seasonal premie...
All About Timing: How CTV Ad Lengths Grab Attention
Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...
VideoAmp Explains the Value of Panel Data
VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa...
TVision's Tips for Using Attention to Maximize Ad Engagement
In our four-part series, Top Tips for Attention, we share tried and true be...
Maximize Ad Campaign Performance with Attention Guarantees
In our four-part series, Top Tips for Attention, we share tried and true be...
Use Attention Data to Maximize the Impact of Every Ad
In our four-part series, Top Tips for Attention, we share tried and true be...
The Top CTV Shows in September 2021
Throughout 2021 marketers and advertisers have put an emphasis on figuring ...
Yan Liu Discusses TV measurement with Beet.TV
Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t...
The Shows and Ads That Captured Attention in September 2021
September traditionally marks the return of many favorite shows on Primetim...
Talking TV Measurement with Beet.TV at Advertising Week
TVision was excited to join the industry at Advertising Week, for a return ...
Halloween is back in a big way this year, and to celebrate we are sharing s...
Holiday Advertisers Should Get in the Spirit Early to Maximize Attention
Talking Future of TV Measurement with Media Brain
Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab...
Benchmark Campaigns Against the Competition with Attention Data
In our four-part series, Top Tips for Attention, we share tried and true be...
Use Attention Data in Media Planning to Increase Ad Engagement
In our four-part series, Top Tips for Attention, we share tried and true be...
How Big Is Squid Game?
Netflix reports that Squid Game is on pace to be its biggest global hit eve...
TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...
How Well Do Pharma Brands Capture Attention on TV?
If you’ve switched on the TV lately, odds are you’ve been prompted to ask y...
The Shows, Brands, and Ads That Captured Attention in August 2021
With summer on the wane and vacations ending, August is the month when real...
The Top CTV Shows in August 2021
Connected TV (CTV) has disconnected the traditional advertising model used ...
Introducing the Attention Calculator
What is the true cost of attention and how does it compare across media? Ma...
Forbes asks: What will the future of audience measurement be?
Forbes Contributor Brad Adgate caught up with several of the leaders in the...
MediaPost: Do I have your attention?
MediaPost's Tony Jarvis writes an excellent recap of the news out of day on...
The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization
Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ...
How Viewers Paid Attention to the Emmy Nominees
At TVision we are not in the business of predicting which shows will win an...
AdAge - TVision is the go-to-choice for several Nielsen rivals
"TVision, a firm that originally built a panel to measure people’s attentio...
These are the brands that are winning over audiences with their CTV advertising
As the opportunity to reach audiences on connected televisions continues to...
The Shows, Brands, and Ads That Captured Attention in July 2021
The month of July featured one of television’s biggest and most anticipated...
The Top CTV Shows in July 2021
As viewers increasingly migrate to streaming and connected TV viewing, we'r...
Clorox Captures Attention Best Among Back-to-School TV Ads
It is probably not surprising that one of the top creatives for back-to-sch...
Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?
As viewers we’ve all experienced it: you’re streaming a show and feel a sen...
Variety: Original Movies are Streaming's Most Popular Cotent
Kevin Tran from Variety uses TVision's data to show that original movies ar...
Business Insider: Top 15 Binged Shows of July 2021
What are you binge-watching right now? If you need inspiration, check out t...
TVision Helps The Weather Channel and Its Advertisers Value Programming
The Weather Channel is one of America's go-to resources for all things weat...
The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision
As CTV advertising increases in popularity, the industry is working to coal...
Variety: The State of Streaming 2021
As the streaming landscape continues to evolve at a rapid pace, Variety pub...
Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?
Balancing frequency & attention Consistency and repetition are both cri...
Anheuser-Busch's Pioneering Video Measurement Approach
One of the challenges of video measurement is the vast and different ways t...
Measuring CTV Walled Gardens
As CTV walled gardens emerge, TV advertising teams find themselves facing m...
Variety: "Ted Lasso is Apple TV+'s Biggest Hit"
Variety reporter Kevin Tran uses TVision's data to analyze the performance ...
How Well Do Auto Brands Capture Attention on TV?
Supply chain shortages, low interest rates, and the rising cost of used car...
Insider Lists TVision Among Most Promising Advertising Start-Ups
We are honored to be recognized by Insider as "One of the 15 Most Promising...
Which AVOD Shows Drive Audience Engagement?
Do you sometimes feel like you see the same ads over and over again no matt...
Business Insider: Top 15 Binged Shows
Those interested in finding the next great show to binge will want to check...
These Are the Top Apps for Ad Attention
Marketers will spend more than $4 billion on upfront CTV advertising this y...
Almost 85% of Households Are CTV Enabled
The advertising industry is turning all eyes to CTV, as the opportunity to ...
Broadcasting & Cable: Connected TV Grabs More Time Spent Watching
Broadcasting & Cable's Jon Lafayette reveals some of the important data...
TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps
Removes Linear and CTV Silos for Comprehensive Planning
TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year
USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...
Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows
Variety reporter Kevin Tran uses TVision's data to compare In The Height's ...
How Does Attention Impact Brand Outcomes?
The Attention Council, an organization of advertising and media industry le...
Variety Compares "Friends: The Reunion" to Other Top Releases
Did you rush to HBO Max to watch Friends: The Reunion on the first day of i...
Variety: MGM Will Help Amazon Build on Its Success with Original Movies
The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021
The CDC reports that every day more than one in three American adults eats ...
April 2021: Top Shows, Brands, and Ads
Dentsu - Free Webinar - Unlocking the New Currency of Attention
Dentsu, one of the world's largest ad agencies, is helping to pioneer the a...
Upfront 2021: Attention Guarantees Improve Campaign Performance
Attention continues to gain traction with advertisers and the television in...
Upfront 2021: Finding Engaged Sports Fans
Live sports are a standard part of most large brands' advertising campaigns...
Digiday: Attention metrics vie for the industry's, well, attention
As Attention metrics gain traction as a new form of ad currency, the indust...
Upfront 2021: Show Me the Value
As we approach the pinnacle of the 2021 Upfront with presentations by Disne...
Yan Liu Recognized as one of the Outstanding Chinese Youth of 2021
TVision is proud to announce that Yan Liu, the company's CEO and co-founder...
Upfront 2021 Planning: Find your audience where they pay attention
As the industry prepares to invest north of $18 billion during the TV and C...
Variety: TVision Data Shows Falcon Soared in April 2021
Variety used TVision's data to report that Falcon and Winter Soldier (FAWS)...
Stretch Your Ad Budget with Attention Data
TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ...
Free Webinar: The Challenge of Attention
Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, ...
It's Mortal Kombat vs Godzilla in Variety's Latest Look at TVision Data
By all accounts HBO Max's day-and-date release strategy for major movies is...
Financial Times trends Netflix's streaming app share
The Financial Times took a look at streaming subscriptions and specifically...
Preparing for the Upfront: Context Matters for CTV
With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ...
Download our eBook! Get 6 Actionable Tips for Upfront Planning
“If last year didn’t kill the Upfront, nothing will,” says a head of media ...
MediaPost: Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains
"Netflix still maintains a dominant position when it comes to average time ...
As the streaming wars heat up, March 2021 was a big month for Netflix. Not ...
Beer Brands 2020 TV Engagement Report
Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clyd...
TVision's Q1 2021 Streaming App Report
All eyes are on the streaming wars lately, as Netflix reported lower than a...
Variety: 'Godzilla vs Kong' Boosts HBO Max to one of its Strongest Weeks Since Launch, Data Suggests
In the race for streaming subscribers, premium content is emerging as a key...
Forbes: Ask Them to Prove to You that it's not Ad Fraud
In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the...
Variety: Data: 'Cecil Hotel' Shows 'Tiger King'- Sized Potential for Netflix
Netflix's 'Cecil Hotel' is connecting with its audience in ways that rival ...
Variety: Visualizing Vizio’s Path to Growth After IPO
By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am
How People Pay Attention to TV and Ads in India
Variety: Shifting "The Office" to Peacock: A Second Look at the Data
By: Kevin Tran // Monday, March 15th, 2021 - 6:00am
February 2021: Top Shows, Brands, and Ads
Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o...
LA Daily News: What the pandemic revealed about baseball
Has the pandemic changed the way we watch baseball forever?
TVision Methodology Overview
TVision measures and reports on television viewability and attention in the...
AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads
Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...
Variety: “Wandavision” Audience Bigger Than Netflix’s “Bridgerton” in January, Data Suggests
By: Kevin Tran // Thursday, February 25th, 2021 - 6:00am
January 2021: Top Shows, Brands, and Ads
TVision's Winners from Super Bowl LV
With all the things that have been different over the past year, one thing ...
December 2020: Top Shows, Brands, and Ads
Hulu’s Letterkenny, released on December 26, earned the top spot in the Att...
November 2020: Top Shows, Brands, and Ads
Netflix’s The Queen’s Gambit took the crown this month. The show had tremen...
TVision Introduces Michael Perlman as CRO
October 2020: Top Shows, Brands, and Ads
Netflix once again recorded the Top 5 Most-Binged programs in October 2020....
TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement
TVision’s New CTV Ad Platform Enables First-in-Industry Tag-Free Ad Measurement Across All Streaming Apps
TVision Equips Marketers With the Measurement Data They Need to Optimize th...
AudiencexScience Recap: Attention by Spot Length.
Joanne Leong – VP, Director, Global Media Partnerships, Dentsu and Tristan ...
September 2020: Top Shows, Brands, and Ads
Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro...
by Tristan Webster & Connor Gerson
Oracle Adds Attention Data From TVision to Moat Reach
Read the Full Story in NexTV
August 2020: Top Shows, Brands, and Ads
Disney+ premiered a classic in “Muppets Now” and secured the top spot for t...
July 2020: Top Shows, Brands, and Ads
Netflix secured a clean sweep again this month, but this time for the most ...
June 2020: Top Shows, Brands, and Ads
Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet...
Dentsu Aegis Network Partners with TVision to Drive Attention Planning Capabilities Across its Agencies
TVision Data Shows a 28% Difference in Primetime Ad Attention Across Networ...
Media Post: Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
By Joe Mandese, Media Post
May: Top Shows, Brands, and Ads
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
April: Top Shows, Brands, and Ads
Netflix programming took all five spots on our April Binge list and Unortho...
TVision's Co-Founder & CEO on The VentureFizz Podcast
Keith Cline, founder of VentureFizz interviewed Yan Liu for the VentureFizz...
March: Top Shows, Brands, and Ads; Changing Viewer Behaviors
Those of us in the TV advertising industry have been closely observing how ...
Where to Find Sports Fans Now
There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th...
AdExchanger: TVision: ‘Ratings Only Tell Part Of The Story’
by Allison Schiff // Monday, March 16th, 2020 – 12:05 am If someone goes to...
B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision
‘Carol’s Second Act’ leads on broadcast in February
February: Top Shows, Brands, and Ads
Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor...
David Cohen: Redefining Premium Video This Upfront Season
By David Cohen, former President, MAGNA There have never been more options ...
TVision Releases TV Engagement Report for Second Half of 2019
Report Includes Ad Attention and OTT Content Analysis Co-Viewing, Bingeing ...
The Story Behind Two Breakthrough Ads in H2 2019
We use cutting-edge technology to measure engagement with TV content and ad...
Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ...
TVision's Winners from Super Bowl LIV
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Vevo Partners With TVision to Track Engagement for its Streaming Video Content
Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte...
TVision is Honored in Built In Boston’s Prestigious Best Small Companies to Work For In 2020 List
TVision, the leader in TV engagement metrics, today announced it was includ...
December: Top Shows, Brands, and Ads
Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ...
Business Insider: Here are the 18 hottest adtech companies of 2019
By Lauren Johnson, Business Insider 2019 was the year the adtech industry w...
Advertising Club of New York: The State of OTT Measurement
Recently, the Advertising Club of New York hosted AMC Networks, LiveRamp an...
November: Top Shows, Brands, and Ads
The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to...
MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females
A study of early demographic returns among new major streaming services sho...
B&C: ‘Real Housewives’ Tops for Ad Attention in October
CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision
May: Top Shows, Brands, and Ads by TV Ad Attention
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
Top Brands By Industry: Who’s Winning in Each Category?
In the battle for brand TV engagement, you cannot ignore engagement like At...
Whether you’re getting ready to trick-or-treat with the kids, or simply enj...
The Brands that Get Noticed.
Getting Attention and keeping it - it’s the advertiser’s biggest challenge....
Which Broadcast & Cable Shows Deliver Top-Quality Ad Exposures?
“It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th...
Found Remote: TVision is Bringing Attention Metrics to TV
By Adam Flomenbaum, Found Remote
September: Top Shows and Brands by TV Ad Attention
End-of-month Broadcast Premieres Deliver for Advertisers
How Storytelling Can Change Your Brand’s Future.
The best advertisers are experts at storytelling.
The drama and excitement of competitive events always captures Attention an...
Predicting the 71st Emmys
At TVision, when we’re not geeking out on TV performance metrics - we spend...
TVision Launches ‘TVision Audiences’ via the LiveRamp Data Store —Delivering Person-Level TV Engagement Data for Targeting & Analytics
Brands & Agencies can use TVision to reach TV audiences with 100% Opt-I...
August: Top Shows, Brands, and Ads by TV Ad Attention
IHOP 'Trojan Chicken' Scores Top Ad for August
Does the Red Carpet Deliver TV Results?
TV is big business, and award shows and other special entertainment events ...
Multichannel News: Measuring the Measurers
Niche audience-measurement companies aim to give advertisers, programmers a...
You’re in for the night and a late-night favorite is on. It’s the one time ...
Can Age & Gender Impact Ad Attention?
It’s a cliché, so true it’s annoying: Young people can’t sit still, and old...
MediaPost: What About TV Attention? Q&A With TVision's Luke McGuinness
By Charlene Weisler, MediaPost
MediaPost: 'Lethal Weapon,' 'Arrow' Register Best Ad Attention Metrics
By Wayne Friedman, MediaPost
B&C: Viewers Paid Attention to Ads in ‘Lethal Weapon’
TVision says Volvo ad broke through the clutter
TVision Releases 2019 TV Engagement Report, Sharing Ad Attention Metrics across Top TV Brand Advertisers and TV Programs
TV Engagement variance revealed across Industries, Demographics, and Daypar...
TVision uncovered which brands had the greatest TV Attention and which ads ...
Where do Finance brands perform best on TV?
Money matters. So does where you choose to invest your TV advertising.
B&C: TVision Goes Over the Top With Streaming Analytics
New product offers second-by-second person-level viewing data
TVision Launches ‘TVision Streaming Analytics’ Revealing Shifts in TV Watching via Always-On OTT Measurement Solution
Networks, OTT Providers, and Brands Can Finally Access Person-level OTT Dat...
July: Top Shows by TV Ad Attention
New drama The InBetween keeps viewers glued to their seats in July
How do Telecom brands stack up in TV engagement?
Can you hear me now?
Media Leaders Join TVision Advisory Board to Accelerate Innovation in TV Measurement
Tenured Industry Veterans of MAGNA, Samsung, Nielsen, Essence, and WarnerMe...
Do Personal Care Customers Care About Your Brand on TV?
Everyone likes to stay clean.
When Travelers Want to Go Somewhere, Do They Go with Your Brand?
You may think Travel brands have it easy.
Foodies Are Watching Food Shows. Until They're Not.
It’s perfectly natural. You’re watching that cooking show, and the only thi...
B&C: ‘Reef Break’ Top Show in June for Ad Attention
TVision data show strong showing for CBS, HGTV
June: Top Shows by TV Ad Attention
Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows...
TVision uncovered which brands had the greatest TV Attention and which ads ...
When Are Auto Ads Actually Getting Seen?
(Hint: Not During Football.)
QSR Magazine: Wendy's Evolves its Marketing Message
Where do the opportunities lie? Wendy's marketing is focused on mix and pla...
Does TV have a Attention Problem?
In 2019, IPG Media Lab released groundbreaking industry research that quant...
May's Top TV Brands & Ads
For the first time ever, TVision uncovered which brands had the greatest TV...
May: Top Shows by TV Ad Attention
Out with the old, in with the new! Finales, premieres, and cancellations dr...
In the wake of a 2015 emissions scandal, Volkswagen recently made headlines...
Advertising Club of New York: Quantifying TV Attention
Recently, the Advertising Club of New York hosted the IPG Media Lab, TVisio...
Webinar: Quantifying TV Attention
If a TV ad airs to an empty room, can it have an impact?
April: Top Shows by TV Ad Attention
Drama, drama, draaama! This month's top shows were all about it. Science fi...
TVision Announces New Platform for TV Campaign Attention
NEW YORK, April 11, 2019 -- TVision today announced its new TV Engagement M...
TVision Announces Participation in ARF Member Code of Conduct to Further Industry Trust and Transparency
TVision, the leader in TV engagement metrics, today announced its commitmen...
As the weather finally starts to warm up, we can't help but look back at a ...
How T-Mobile Uncovered Demographic Differences in Audience Attention
If your brand knows which audiences are paying attention to your messaging—...
Quarterly Insights: Better TV Data Unlocks Brand Results
By Raman Sehgal, VP of Marketing, TVision
TVision's Yan Liu on what brands should do to grab and retain consumers' attention
Vision Insights Co-founder tells BuzzInContent.com that high-attention cont...
Brands must invest in high quality content to ensure viewers' attention
By: Roshni Nair Originally Published in: Best Media Info (India)
NFL TV Ads Hit Home for Fast-Food Chains
By Danny Klein
CNBC unveils its annual list of 100 promising start-ups to watch
Originally published in CNBC
Bloomberg Business Interviews TVision CEO
Originally published in Bloomberg
When It Comes to TV, Video Completion Does Not Equal Audience Attention
The Bachelorette Season Is Finished. How Can You Reach Those Viewers?
The Bachelorette continues to be a dominant primetime event. And while we d...
For Brands, It’s Time To Start Paying Attention…To Attention
By Raman Sehgal
The Challenges and Opportunities of TV Data Collection
BY: Dan Schiffman, Co-founder
For brands that advertise in premium TV events, attention data can help mea...
TVision reels in a fresh $11.5M to measure TV viewers’ habits
Originally Published in Built In Boston
Measurement Company TVision Raises $11.5M in New Funding
By Jon Lafayette
Data Drives TV Measurement’s Next Generation
By Jon Lafayett
Study: Online and on TV, consumers prefer longer ads to shorter ones
By Erica Sweeney
ARF’s AUDIENCExSCIENCE Delivers Insights on the Future of TV Advertising
How do you effectively measure the effects of TV advertising? This was one ...
ARF Audience Measurement Conference Tackles TV, Encourages Innovation
By Tony Jarvis
6-second TV ads command more attention per second than traditional spots
By Erica Sweeney
Less Really Is More: Six-Second Ads Get More Attention Per Second
By Joe Mandese
Six-Second Video Ads Positioned For Success
By Alex Weprin
TVision Insights: The leader in eyes on screen attention measurement
By Daniel de Wolff
With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits
Earlier this month, we first reported that TVision Insights — a MassChallen...
TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech
Another startup out of MIT built on computer vision and focused on eye-trac...
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert...
The Value Of Co-Viewing TV Programs
Traditional TV networks continue to work all advertising angles. One of tho...
Cannes Lions Innovation 2016
Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innova...
TVision Oscar Analysis: Ads, Lady Gaga, Leo & Ali-G (Via Adweek)
Via Adweek
Family TV Viewing May Be Undervalued, According to Facial Recognition Research
As Number of People in Room Increases, Distractions From Program Decrease R...
TVision Insights and Mediahub Test the Power of TV Engagement over Ratings
Ground-Breaking Second-by-Second TV Programming Measurement from TVision In...
What moments garnered the most attention during the American Music Awards?
A few weeks ago, our amazing data analysis team analyzed how people reacted...
BostInno: TVision Raises $2.5M from Investors Including BOSS Syndicate
TVision has a Nielsen-like system that uses machine vision to track not onl...
BetaBoston: Boston startup TVision Insights adds more data to TV advertising
Boston-based TVision Insights, which provides data for television programmi...
TVision Insights Launches Second-by-Second Data Analytics Solution to Fuel the Emerging Programmatic Television Advertising Market
Project 11 Ventures, Golden Venture Partners, Sigma Prime Ventures Lead TVi...
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