Yan Liu Discusses TV measurement with Beet.TV
Yan Liu Discusses TV measurement with Beet.TV
October 28
Thanks to Beet.TV for the opportunity to sit down at Advertising Week and talk about TV and CTV measurement changes. Watch the video for an engaging discussion with Andy Plesser, where our CEO Yan Liu explains the unique value of TVision's second-by-second, person-level TV and CTV viewing data, and how it is helping to shape new currencies and measurement standards for the industry. Did you miss Advertising Week NY this year? Catch this special Advertising Week compilation podcast of interviews, including executives from TVision, NBC, Samba TV, Publicis, VideoAmp, and the Project X Institute.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.