MediaPost: IPG Lab Measures TV 'Attention,' Finds Similar Levels To Digital

March 19

By Joe Mandese, MediaPost

In a development that could change the way some in the ad industry think about the concept of “attention,” the IPG Media Lab has released a study purporting to compare TV’s ad attention with that of digital’s and it found they’re actually not that different.

Read the full article in MediaPost and press release at IPG Media Lab.

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