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TV Measurement

Is Changing

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At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement

By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...

TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West

The TVision State of Streaming Report, January 2025

Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace

TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

Study calls for greater transparency into methods and modelling corrections

Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision

Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...

Independent Study Shows TV Viewer Ad Attention Correlates to Search

Viewer attention to TV advertising strongly correlates to brand search volu...

The Weather Channel Differentiates with Attention

The Weather Channel (TWC), already America's most trusted news source, is w...

iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV

iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...

TVision Helps The Weather Channel and Its Advertisers Value Programming

The Weather Channel is one of America's go-to resources for all things weat...

Anheuser-Busch's Pioneering Video Measurement Approach

One of the challenges of video measurement is the vast and different ways t...

AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads

Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...

Oracle Adds Attention Data From TVision to Moat Reach

Read the Full Story in NexTV

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte...

AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value

TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage...

Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs

Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...

Attention Data Identifies the Moments That Drive Ad Recall

Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...

Viewer Attention Analysis Informs Creative Effectiveness

Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...