Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit
Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit
June 8
The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Yan Liu, TVision's CEO, is featured in two panels discussing important issues related to TV measurement.
TV Data and Measurement Summit
- Yan will participate in a panel discussion titled "The Need for Panels in a Sea of Big Data." Joining Yan and industry leader Howard Shimmel are executives from Nielsen, Havas, and WarnerMedia. They'll discuss the important role calibration panels will play as the industry begins to rely on big data.
- The event runs all day on Wednesday, June 9, and Yan's panel session begins at 1:35 pm. You can register for free on the TV Data and Measurement Summit website.
TV+Sports Summit
On Thursday, June 10, Yan will again join Howard on a panel that includes executives from ComScore, EDO, and Pumpjack Dataworks to discuss the best ways to measure live sports TV and advertising performance. It is free to register for this event. You can see the full agenda for the TV+Sports Summit here.
More resources from TVision
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Going into the tournament, the script wrote itself. Argentina, Spain, France, England, Germany, Portugal, the Netherlands were the blue-chip names that would carry the summer. And on reach, they did exactly that. The biggest TV audiences landed where everyone assumed they would: the USA games, Brazil, the powerhouses. Then we looked at attention and the script came apart.
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Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content, and ads.
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Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.