# MediaPost: Do I have your attention?

September 21

[MediaPost's](https://www.mediapost.com/publications/article/367103/do-i-have-your-attention.html) Tony Jarvis writes an excellent recap of the news out of day one of  the ARF's conference, AudienceXScience.

He writes, "If you have not been fully aware of [The Attention Council](https://www.theattentioncouncil.org/) (TAC), or perhaps companies like Lumen, TVision, or Adelaide I predict you are going to be paying much more attention to them soon."

[Read the full story on MediaPost here.](https://www.mediapost.com/publications/article/367103/do-i-have-your-attention.html)

Some of the big news included in the story:

- TVision and Lumen have introduced a free [Attention Calculator](http://www.attentioncalculator.com/) for brands interested in easily understanding their aCPM (attentive CPM).
- Andy Brown joined [The Attention Council as CEO](/content/resources/tac-andy-brown/index.html), and the organization is now open for membership.

There is still time to learn more at [ARF AudiencexScience](https://thearf.org/event/audiencexscience-2021/), tune in today for TVision's Tristan Webster and UCSD Professor Ken Wilbur who will unveil interesting research into the surprising relationship between attention and frequency.  You can [download the full report that they will present right here](https://info.tvisioninsights.com/top_attention_tips_part_2-0).

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)