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Political Ad Attention: November 2024 Update

Earlier this Fall we revealed data that shows that independents were paying...

Independents are Paying the Most Attention to Political Ads Right Now

By the end of the campaign season, political ad spending in the US in 2024 ...

Who's Paying Attention to Political Ads Right Now?

Republicans Are Paying More Attention to Political Ads Political ad spendin...

Leverage Attention and Co-Viewing to Crush This Year’s Upfronts

The Upfronts are a crucial time for networks and streaming platforms to sho...

How Many People Are Really Co-Viewing CTV?

Americans now spend 55% more time on ad-supported apps than they did just t...

Ad-Supported Apps Lead the Future of CTV

Over the last few years, the CTV industry has increasingly moved to more ad...

Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation

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Start the New Year with us at CES 2023

Each year, CES ushers in the new year with an eye toward the future—bringin...

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,...

How T-Mobile Uncovered Demographic Differences in Audience Attention

If your brand knows which audiences are paying attention to your messaging—...

TVision Helps The Weather Channel and Its Advertisers Value Programming

The Weather Channel is one of America's go-to resources for all things weat...

Independent Study Shows TV Viewer Ad Attention Correlates to Search

Viewer attention to TV advertising strongly correlates to brand search volu...

How People Pay Attention to TV and Ads in India

Does the Red Carpet Deliver TV Results?

TV is big business, and award shows and other special entertainment events ...

Late Night: Last Chance or Best Chance?

You’re in for the night and a late-night favorite is on. It’s the one time ...