# Stay up to date with the latest insights, trends, and perspectives.

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- ### [Why the World Cup's Quietest Matches Won the Most Attention](/content/resources/2026-world-cup-attention/index.html)

The biggest audiences went to the names you'd expect. The biggest attention...

### [2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html)

The Seahawks dominate the Patriots to win their second Super Bowl, but whic...

### [2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/super-bowl-2025-ad-attention/index.html)

The Eagles beat the Chiefs in the game on the field, but which advertiser w...

[Blog](/content/resources/tag/blog/index.html)

### [Political Ad Attention: November 2024 Update](/content/resources/attention-politics-2024-november/index.html)

Earlier this Fall we revealed data that shows that independents were paying...

[Blog](/content/resources/tag/blog/index.html)

### [Independents are Paying the Most Attention to Political Ads Right Now](/content/resources/attention-politics-2024/index.html)

By the end of the campaign season, political ad spending in the US in 2024 ...

[Blog](/content/resources/tag/blog/index.html)

### [Who's Paying Attention to Political Ads Right Now?](/content/resources/ctv-ad-attention-politics/index.html)

Republicans Are Paying More Attention to Political Ads Political ad spendin...

- ### [2024 Super Bowl: The Top Ads For Viewer Attention](/content/resources/super-bowl-2024-ad-attention/index.html)

This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e...

### [The TV Shows and Apps That Delivered Ad Attention in April 2023](/content/resources/tv-ad-attention-april-2023/index.html)

In our monthly reports for Ad Attention, we identify the episodic Primetime...

[Blog](/content/resources/tag/blog/index.html)

### [Leverage Attention and Co-Viewing to Crush This Year’s Upfronts](/content/resources/attention-and-co-viewing-upfronts/index.html)

The Upfronts are a crucial time for networks and streaming platforms to sho...

### [The Top Ads for Attention in Q1 2023](/content/resources/top-tv-ads-q1-2023/index.html)

Sometimes, the best ads are the ones that remind us of ourselves or of ever...

### [The TV Shows and Apps That Delivered Ad Attention in March 2023](/content/resources/tv-ad-attention-march-2023/index.html)

In our monthly reports for Ad Attention, we identify the episodic Primetime...

### [The CTV Shows That Engaged Audiences in March 2023](/content/resources/ctv-shows-march-2023/index.html)

In our monthly look at CTV programming performance, we identify the top new...

- [Blog](/content/resources/tag/blog/index.html)

### [How Many People Are Really Co-Viewing CTV?](/content/resources/co-viewing-ctv/index.html)

Americans now spend 55% more time on ad-supported apps than they did just t...

### [The CTV Shows That Engaged Audiences in February 2023](/content/resources/ctv-shows-february-2023/index.html)

In our monthly look at CTV programming performance, we identify the top new...

### [The TV Shows and Apps That Delivered Ad Attention in February 2023](/content/resources/tv-ad-attention-february-2023/index.html)

In our monthly reports for Ad Attention, we identify the episodic Primetime...

[Blog](/content/resources/tag/blog/index.html)

### [Ad-Supported Apps Lead the Future of CTV](/content/resources/ad-supported-ctv/index.html)

Over the last few years, the CTV industry has increasingly moved to more ad...

### [2023 Super Bowl: The Top Ads For Men 18-34](/content/resources/super-bowl-2023-men-18-34/index.html)

In our previous posts, we reported on the overall most engaging ads for 202...

### [2023 Super Bowl: The Top Ads For Females 18-49](/content/resources/super-bowl-2023-females-18-49/index.html)

In our previous post, we reported on the overall most engaging ads for 2023...

- ### [2023 Super Bowl: The Top Ads For Viewer Attention](/content/resources/super-bowl-2023/index.html)

For some of us, the ads are as much of a reason to watch the Super Bowl as ...

### [The CTV Shows That Engaged Audiences in January 2023](/content/resources/ctv-shows-january-2023/index.html)

In our monthly look at CTV programming performance, we identify the top new...

### [The TV Shows and Apps That Delivered Ad Attention in January 2023](/content/resources/tv-ad-attention-january-2023/index.html)

In our monthly reports for Ad Attention, we identify the episodic Primetime...

### [World Cup Fever Leads to Top Ads for Attention in Q4 2022](/content/resources/top-tv-ads-q4-2022/index.html)

Who says Americans are not passionate about soccer? In Q4 2022 both the top...

### [The CTV Shows That Engaged Audiences in December 2022](/content/resources/ctv-shows-december-2022/index.html)

In our monthly look at CTV programming performance, we identify the top new...

### [The TV Shows and Apps that Delivered Ad Attention in December 2022](/content/resources/tv-ad-attention-december-2022/index.html)

In our monthly reports for Broadcast and Cable TV ad attention, we examine ...

- ### [The CTV Shows That Engaged Audiences in November 2022](/content/resources/ctv-shows-november-2022/index.html)

In our monthly look at CTV programming performance, we identify the top sho...

### [The TV Shows and Apps that Delivered Ad Attention in November 2022](/content/resources/tv-ad-attention-november-2022/index.html)

In the era of peak TV many of us think CTV and streaming programs first, bu...

[Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html)

### [Start the New Year with us at CES 2023](/content/resources/ces-2023/index.html)

Each year, CES ushers in the new year with an eye toward the future—bringin...

### [How the Largest Advertisers Captured Attention: August-October 2022](/content/resources/brands-tv-ads-october-2022/index.html)

With Black Friday approaching and Holiday shopping set to start in earnest,...

### [The Top Ads for Attention October 2022](/content/resources/top-tv-ads-october-2022/index.html)

The classic toy company LEGO produced the top ads of October 2022, accordin...

### [The TV Shows and Apps that Delivered Ad Attention in October 2022](/content/resources/tv-ad-attention-october-2022/index.html)

October is a peak TV month as the seasons turn and viewers tune in to more ...

- ### [The CTV Shows That Engaged Audiences in October 2022](/content/resources/ctv-shows-october-2022/index.html)

In our monthly look at CTV programming performance, we look at the top show...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies](/content/resources/press-release-tvision-16mm-funding-ispot/index.html)

Strategic Investment Round Will Accelerate Person-level Panel Measurement f...

[Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html)

### [TV of Tomorrow: Focus on Attention](/content/resources/tv-of-tomorrow-recap/index.html)

Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane...

### [How the Largest Advertisers Captured Attention: July - September 2022](/content/resources/brands-tv-ads-september-2022/index.html)

With football season in full gear, this month we're highlighting how brands...

### [The TV Shows and Apps that Delivered Ad Attention in September 2022](/content/resources/tv-ad-attention-september-2022/index.html)

September sees the return of new episodes for some of America's most popula...

### [The CTV Shows That Engaged Audiences in September 2022](/content/resources/ctv-shows-september-2022/index.html)

In our monthly look at CTV programming performance, we look at the top show...

- ### [The Top Ads for Attention July - September 2022](/content/resources/top-tv-ads-september-2022/index.html)

Insurance companies Progressive and Liberty Mutual, and Walmart produced th...

[Blog](/content/resources/tag/blog/index.html)

### [Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?](/content/resources/ad-vs-program-attention/index.html)

Picture this: you’re sitting on the edge of the sofa watching your favorite...

[Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html)

### [Catch Up With TVision In-Person this Fall](/content/resources/tvision-fall-events/index.html)

TVision Fall Event Schedule We are excited to join friends, partners, and c...

[Blog](/content/resources/tag/blog/index.html)

### [Pre Mid-Terms: Political Ads Capture Attention](/content/resources/political-ad-attention/index.html)

Independents Are Most Engaged With Ads As the mid-term elections approach, ...

### [The Top Ads for Attention June - August 2022](/content/resources/top-tv-ads-summer-2022/index.html)

Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...

[Blog](/content/resources/tag/blog/index.html)

### [Everyone is Paying Attention to... Attention](/content/resources/arf-tac-attention-recaps/index.html)

"Everyone is paying attention to…. Attention. "

- ### [The CTV Shows That Engaged Audiences in August 2022](/content/resources/ctv-shows-august-2022/index.html)

In this report, we provide a unique look at how audiences engage with progr...

### [The TV Shows and Apps that Delivered Ad Attention in August 2022](/content/resources/tv-ad-attention-august-2022/index.html)

While networks are preparing for Fall lineups, we still saw excellent telev...

### [How the Largest Advertisers Captured Attention: June - August 2022](/content/resources/brands-tv-ads-august-2022/index.html)

Once again we are taking a dive into the campaign performance of the top ad...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors](/content/resources/press-release-tvision-audiences-liveramp/index.html)

Audiences powered by TVision’s first-party TV viewership and attention data...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK](/content/resources/press-release-tvision-lumen-cross-platform-attention/index.html)

In conjunction with Lumen, TVision set to expand its panel to the United Ki...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard](/content/resources/press-release-ctv-attention-ad-scoreboard/index.html)

TVision Ad Scoreboard is the only solution on the market to help advertiser...

- ### [How the Largest Advertisers Captured Attention: May - July 2022](/content/resources/brands-tv-ads-july-2022/index.html)

We took a look at the top advertisers of the last three months (May 2022-Ju...

### [The TV Shows and Apps that Delivered Ad Attention in July 2022](/content/resources/tv-ad-attention-july-2022/index.html)

If it felt like everyone you know was talking about the final season of Bet...

### [The CTV Shows That Engaged Audiences in July 2022](/content/resources/ctv-shows-2022-july-2022/index.html)

While Netflix continues to dominate our monthly Share of Time Spent list, w...

### [The Top Ads for Attention in July 2022](/content/resources/top-tv-ads-july-2022/index.html)

Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...

[Blog](/content/resources/tag/blog/index.html)

### [The Top Five Questions Marketers Ask TVision](/content/resources/top-agency-questions/index.html)

There’s no question: the way we consume media has and is rapidly evolving. ...

[Blog](/content/resources/tag/blog/index.html)

### [Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?](/content/resources/ad-lengths-and-pod-duration/index.html)

The TVision Analytics Team is constantly exploring new insights into how pe...

- [Blog](/content/resources/tag/blog/index.html)

### [New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics](/content/resources/attention-impacts-sales-metrics/index.html)

One of the questions we frequently get here at TVision is "does attention m...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving](/content/resources/press-release-tvision-state-of-ctv-july-2022/index.html)

The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics](/content/resources/press-release-tvision-upwave/index.html)

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...

### [The CTV Shows That Engaged Audiences in June 2022](/content/resources/ctv-shows-2022-june-2022/index.html)

As we await Netflix's latest earnings report and more news about their plan...

### [The TV Shows and Apps that Delivered Ad Attention in June 2022](/content/resources/tv-ad-attention-june-2022/index.html)

Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...

### [How the Largest Advertisers Captured Attention in Q2 2022](/content/resources/brands-tv-ads-june-2022/index.html)

This month we take a look at Q2 2022 ad performance to see how the top 5 ap...

- ### [The Top Ads for Attention in June 2022](/content/resources/top-tv-ads-june-2022/index.html)

Visible from Verizon tops June advertisers with the highest Creative Attent...

### [The TV Shows and Apps that Delivered Ad Attention in May 2022](/content/resources/tv-ad-attention-may-2022/index.html)

As the advertising and television industries put their efforts into Upfront...

### [The CTV Shows That Engaged Audiences in May 2022](/content/resources/ctv-shows-2022-may/index.html)

As the fight for mindshare and subscribers among CTV apps continues, premiu...

### [How the Largest Advertisers Captured Attention from March to May 2022](/content/resources/brands-tv-ads-may-2022/index.html)

Starting this month, in addition to highlighting the best-performing indivi...

### [The Top Ads for Attention in May 2022](/content/resources/top-tv-ads-may-2022-/index.html)

Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...

[Blog](/content/resources/tag/blog/index.html)

### [Do Certain Pod Positions Boost Your Ad's Attention?](/content/resources/pod-positions-boost-ad-attention/index.html)

Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...

- [Blog](/content/resources/tag/blog/index.html)

### [WARC Guide to CTV Helps Advertisers Navigate the Opportunity](/content/resources/warc-ctv-report/index.html)

The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [Realeyes & TVision Partner to Expand Full Suite of Attention Metrics](/content/resources/press-release-tvision-realeyes/index.html)

Building on their joint research on best practices to maximize viewer engag...

[Blog](/content/resources/tag/blog/index.html)

### [Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit](/content/resources/thoughts-from-luma-dms/index.html)

It was great to connect in person with so many media insiders and visionari...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention](/content/resources/press-release-introducing-ad-scoreboard/index.html)

Real-time insights into viewer engagement with TV ads help marketers optimi...

### [The TV Shows and Apps that Delivered Ad Attention in April 2022](/content/resources/tv-ad-attention-april-2022/index.html)

While CTV continues to rapidly increase its share of TV viewing, most viewi...

### [The CTV Shows That Engaged Audiences in April 2022](/content/resources/ctv-shows-2022-april/index.html)

While Netflix reported troubling subscriber losses in April, it still holds...

- ### [The Brands and Ads That Captured Attention Best in April 2022](/content/resources/brands-ads-april-2022-1/index.html)

While the month of April typically sees television and ad industry insiders...

[Blog](/content/resources/tag/blog/index.html)

### [Scripps' Upfront Presentation Puts Focus on Attention](/content/resources/scripps-tvision-adweek-nexttv/index.html)

Congratulations to Scripps Networks on their Upfront presentation yesterday...

[Blog](/content/resources/tag/blog/index.html)

### [The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption](/content/resources/arf-attention-report/index.html)

Attention Measurement is having quite the moment in 2022 as the ad industry...

[Blog](/content/resources/tag/blog/index.html)

### [How Co-Viewing Demographics Impact CTV Attention](/content/resources/ctv-co-viewing-demographics/index.html)

The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...

[Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html)

### [Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season](/content/resources/scripps-tvision-attention-upfront/index.html)

TVision,the company measuring every second of TV and CTV viewer engagement,...

[Blog](/content/resources/tag/blog/index.html)

### [TVision's CTV Data Helps Variety Explain FAST and Streaming Reach](/content/resources/variety-explains-fast/index.html)

The focus is on streaming services this week with Netflix's two-pronged bom...

- [Blog](/content/resources/tag/blog/index.html)

### [Where are the Netflix Subscribers Going?](/content/resources/netflix-lost-subscribers/index.html)

Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...

### [The TV Shows and Apps that Delivered Ad Attention in March 2022](/content/resources/tv-ad-attention-march-2022/index.html)

Each month TVision reports on the top primetime shows for capturing Ad Atte...

### [The CTV Shows That Engaged Audiences in March 2022](/content/resources/ctv-shows-march-2022/index.html)

In the competitive race for subscribers, CTV apps must rely on compelling c...

### [The Brands and Ads That Captured Attention Best in March 2022](/content/resources/brands-ads-march-2022/index.html)

March 2022 featured a number of breakthrough advertising moments which we h...

[Blog](/content/resources/tag/blog/index.html)

### [News Attention is on the Rise This Upfront](/content/resources/news-attention-upfront-2022/index.html)

Finding the Most Engaged Live TV Viewers this Upfront Live television has h...

### [Attention Takes Center Stage at ARF AudienceXScience](/content/resources/mediapost-attention-arf/index.html)

Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's Au...

- [Blog](/content/resources/tag/blog/index.html)

### [How to Navigate the CTV Landscape this Upfront](/content/resources/navigate-ctv-upfront/index.html)

The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad...

### [ARF AudienceXScience Keys in on Attention](/content/resources/arf-attention-2022/index.html)

ARF AudienceXScience is always a must-see event for the advertising industr...

[News](/content/resources/tag/news/index.html)

### [Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel](/content/resources/digiday-adelaide-attention/index.html)

[Blog](/content/resources/tag/blog/index.html)

### [See Which CTV Apps and Program Types Attract the Most Co-Viewers](/content/resources/ctv-apps-most-co-viewers/index.html)

Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...

[Blog](/content/resources/tag/blog/index.html)

### [What does CODA's Oscar win mean for CTV?](/content/resources/coda-oscar-win/index.html)

There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...

[Blog](/content/resources/tag/blog/index.html)

### [The Ads That Captured Attention in February 2022](/content/resources/february-2022-brands-ads-1/index.html)

February provides TV advertising's biggest stage - the Super Bowl - but sin...

- [Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in February 2022](/content/resources/the-ctv-shows-that-captured-attention-in-february-2022/index.html)

Whether you are a marketer looking to identify promotional opportunities ac...

[Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html)

### [Independent Study Shows TV Viewer Ad Attention Correlates to Search](/content/resources/attention-correlates-search/index.html)

Viewer attention to TV advertising strongly correlates to brand search volu...

[Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html)

### [The Weather Channel Differentiates with Attention](/content/resources/weather-channel-attention/index.html)

The Weather Channel (TWC), already America's most trusted news source, is w...

[Blog](/content/resources/tag/blog/index.html)

### [How to Engage Live Sports Audiences this Upfront](/content/resources/engage-live-sports-upfront-audiences/index.html)

The Upfronts may be back in Manhattan this year, but much has changed since...

[Blog](/content/resources/tag/blog/index.html)

### [Get in Front of This Year’s TV Upfronts](/content/resources/2022-tv-upfronts/index.html)

We're Entering Uncharted Upfront Territory As marketers gear up for this ye...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in January 2022](/content/resources/the-ctv-shows-that-captured-attention-in-januar-2022/index.html)

Below we feature several important metrics for TVision's clients that are i...

- ### [A Recap of Super Bowl 2022 for the Ad Industry](/content/resources/superbowllvi-recap/index.html)

While the game between the Rams and the Bengals was very competitive, those...

### [All the Winners from Super Bowl LVI](/content/resources/the-winners-from-super-bowl-lvi/index.html)

The Rams and the Bengals put on quite a game, but the other shows within th...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in December 2021](/content/resources/the-ctv-shows-that-captured-attention-in-december-2021/index.html)

It's an amazing time to be a television viewer, with many strong options fo...

[Blog](/content/resources/tag/blog/index.html)

### [WARC Features TVision and Realeyes Creative Attention Report](/content/resources/warc-realeyes-creative-attention/index.html)

The WARC, which provides unbiased information and insights to the advertisi...

[Blog](/content/resources/tag/blog/index.html)

### [The Shows That Captured Attention in October 2021](/content/resources/october-2021-topshows/index.html)

The Fall TV season is well underway and October saw the return of many favo...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in October 2021](/content/resources/the-ctv-shows-that-captured-attention-in-october-2021-0-0/index.html)

The Fall is peak TV season, and while we typically think of seasonal premie...

- [Blog](/content/resources/tag/blog/index.html)

### [All About Timing: How CTV Ad Lengths Grab Attention](/content/resources/ctv-ad-lengths-grab-attention/index.html)

Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...

[Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [VideoAmp Explains the Value of Panel Data](/content/resources/videoamp-panel-data/index.html)

VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa...

[Blog](/content/resources/tag/blog/index.html)

### [TVision's Tips for Using Attention to Maximize Ad Engagement](/content/resources/tips-for-tv-ad-attention-overall/index.html)

In our four-part series, Top Tips for Attention, we share tried and true be...

[Blog](/content/resources/tag/blog/index.html)

### [Maximize Ad Campaign Performance with Attention Guarantees](/content/resources/tips-for-tv-ad-attention-part-4/index.html)

In our four-part series, Top Tips for Attention, we share tried and true be...

[Blog](/content/resources/tag/blog/index.html)

### [Use Attention Data to Maximize the Impact of Every Ad](/content/resources/tips-for-tv-ad-attention-part-3/index.html)

In our four-part series, Top Tips for Attention, we share tried and true be...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in September 2021](/content/resources/the-ctv-shows-that-captured-attention-in-september-2021-0/index.html)

Throughout 2021 marketers and advertisers have put an emphasis on figuring ...

- [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [Yan Liu Discusses TV measurement with Beet.TV](/content/resources/beettv-tv-measurement/index.html)

Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t...

[Blog](/content/resources/tag/blog/index.html)

### [The Shows and Ads That Captured Attention in September 2021](/content/resources/september2021-topshows-brads-ads-0-0-0/index.html)

September traditionally marks the return of many favorite shows on Primetim...

[Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [Talking TV Measurement with Beet.TV at Advertising Week](/content/resources/advertising-week-beet-tv/index.html)

TVision was excited to join the industry at Advertising Week, for a return ...

[Blog](/content/resources/tag/blog/index.html)

### [Holiday Advertisers Should Get in the Spirit Early to Maximize Attention](/content/resources/holiday-advertising-starts-in-october/index.html)

[Blog](/content/resources/tag/blog/index.html)

### [Talking Future of TV Measurement with Media Brain](/content/resources/yan-liu-future-tv-measurement/index.html)

Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab...

[Blog](/content/resources/tag/blog/index.html)

### [Benchmark Campaigns Against the Competition with Attention Data](/content/resources/tips-for-tv-ad-attention-part-2/index.html)

In our four-part series, Top Tips for Attention, we share tried and true be...

- [Blog](/content/resources/tag/blog/index.html)

### [Use Attention Data in Media Planning to Increase Ad Engagement](/content/resources/tips-for-tv-ad-attention-part-1/index.html)

In our four-part series, Top Tips for Attention, we share tried and true be...

[Blog](/content/resources/tag/blog/index.html)

### [How Well Do Pharma Brands Capture Attention on TV?](/content/resources/pharma-brands-capture-tv-attention/index.html)

If you’ve switched on the TV lately, odds are you’ve been prompted to ask y...

[Blog](/content/resources/tag/blog/index.html)

### [The Shows, Brands, and Ads That Captured Attention in August 2021](/content/resources/august2021-topshows-brads-ads-0-0/index.html)

With summer on the wane and vacations ending, August is the month when real...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in August 2021](/content/resources/the-ctv-shows-that-captured-attention-in-august-2021/index.html)

Connected TV (CTV) has disconnected the traditional advertising model used ...

[Blog](/content/resources/tag/blog/index.html)

### [How Viewers Paid Attention to the Emmy Nominees](/content/resources/emmy-2021-nominees-attention/index.html)

At TVision we are not in the business of predicting which shows will win an...

[Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [AdAge - TVision is the go-to-choice for several Nielsen rivals](/content/resources/adage-mrc-panel-data/index.html)

"TVision, a firm that originally built a panel to measure people’s attentio...

- [Blog](/content/resources/tag/blog/index.html)

### [These are the brands that are winning over audiences with their CTV advertising](/content/resources/ctv-advertising-brand-performance/index.html)

As the opportunity to reach audiences on connected televisions continues to...

[Blog](/content/resources/tag/blog/index.html)

### [The Shows, Brands, and Ads That Captured Attention in July 2021](/content/resources/july2021-topshows-brads-ads-0/index.html)

The month of July featured one of television’s biggest and most anticipated...

[Blog](/content/resources/tag/blog/index.html)

### [The Top CTV Shows in July 2021](/content/resources/the-ctv-shows-that-captured-attention-in-july-2021/index.html)

As viewers increasingly migrate to streaming and connected TV viewing, we'r...

[Blog](/content/resources/tag/blog/index.html)

### [CTV Measurement vs. Linear TV Measurement, Explained](/content/resources/ctv-measurement-vs-linear/index.html)

CTV, or Connected TV, is a growing force. As more and more people migrate t...

[Blog](/content/resources/tag/blog/index.html)

### [Clorox Captures Attention Best Among Back-to-School TV Ads](/content/resources/back-to-school-2021-clorox-ad/index.html)

It is probably not surprising that one of the top creatives for back-to-sch...

[Blog](/content/resources/tag/blog/index.html)

### [Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?](/content/resources/repeat-ctv-ad-length/index.html)

As viewers we’ve all experienced it: you’re streaming a show and feel a sen...

- [Blog](/content/resources/tag/blog/index.html)

### [The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision](/content/resources/repeat-ctv-ad-attention-0/index.html)

As CTV advertising increases in popularity, the industry is working to coal...

[Blog](/content/resources/tag/blog/index.html)

### [Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?](/content/resources/repeat-ctv-ad-attention/index.html)

Balancing frequency & attention Consistency and repetition are both cri...

[Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html)

### [Anheuser-Busch's Pioneering Video Measurement Approach](/content/resources/ab-video-measurement/index.html)

One of the challenges of video measurement is the vast and different ways t...

[Blog](/content/resources/tag/blog/index.html)

### [Measuring CTV Walled Gardens](/content/resources/measure-ctv-walled-gardens/index.html)

As CTV walled gardens emerge, TV advertising teams find themselves facing m...

[Blog](/content/resources/tag/blog/index.html)

### [How Well Do Auto Brands Capture Attention on TV?](/content/resources/auto-brands-capture-tv-attention/index.html)

Supply chain shortages, low interest rates, and the rising cost of used car...

[Blog](/content/resources/tag/blog/index.html)

### [Which AVOD Shows Drive Audience Engagement?](/content/resources/avod-shows-ad-engagement/index.html)

Do you sometimes feel like you see the same ads over and over again no matt...

- [Blog](/content/resources/tag/blog/index.html)

### [These Are the Top Apps for Ad Attention](/content/resources/top-apps-for-ad-attention/index.html)

Marketers will spend more than $4 billion on upfront CTV advertising this y...

[Blog](/content/resources/tag/blog/index.html)

### [Almost 85% of Households Are CTV Enabled](/content/resources/ctv-enabled-households/index.html)

The advertising industry is turning all eyes to CTV, as the opportunity to ...

[Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year](/content/resources/avod-increases-200-tvision-reports/index.html)

USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...

[Blog](/content/resources/tag/blog/index.html)

### [The Future of Media Measurement: The Role of Panels in Big Data](/content/resources/the-role-of-panels-in-big-data/index.html)

As audiences increasingly migrate to CTV, the old norms of TV measurement n...

[Blog](/content/resources/tag/blog/index.html)

### [How Does Attention Impact Brand Outcomes?](/content/resources/impact-of-attention-on-brand-outcomes/index.html)

The Attention Council, an organization of advertising and media industry le...

[Blog](/content/resources/tag/blog/index.html)

### [Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit](/content/resources/tv-data-and-measurement-summit/index.html)

The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y...

- [Blog](/content/resources/tag/blog/index.html)

### [How to Evaluate CTV Ad Campaigns](/content/resources/evaluate-ctv-ad-campaigns/index.html)

The television advertising industry is in a bit of a conundrum. Legacy mode...

[Blog](/content/resources/tag/blog/index.html)

### [The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021](/content/resources/2021-1q-qsr-brand-report/index.html)

The CDC reports that every day more than one in three American adults eats ...

[Blog](/content/resources/tag/blog/index.html)

### [Upfront 2021: Attention Guarantees Improve Campaign Performance](/content/resources/upfront-2021-attention-guarantee/index.html)

Attention continues to gain traction with advertisers and the television in...

[Blog](/content/resources/tag/blog/index.html)

### [Upfront 2021: Finding Engaged Sports Fans](/content/resources/upfront-2021-engage-sports-fans/index.html)

Live sports are a standard part of most large brands' advertising campaigns...

[Blog](/content/resources/tag/blog/index.html)

### [Upfront 2021: Show Me the Value](/content/resources/upfront-2021-show-value/index.html)

As we approach the pinnacle of the 2021 Upfront with presentations by Disne...

[Blog](/content/resources/tag/blog/index.html)

### [Upfront 2021 Planning: Find your audience where they pay attention](/content/resources/upfront-2021-find-your-audience/index.html)

As the industry prepares to invest north of $18 billion during the TV and C...

- [Blog](/content/resources/tag/blog/index.html)

### [Stretch Your Ad Budget with Attention Data](/content/resources/stretch-your-ad-budget/index.html)

TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ...

### [Preparing for the Upfront: Context Matters for CTV](/content/resources/preparing-for-the-upfront-context-matters-on-ctv/index.html)

With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ...

[News](/content/resources/tag/news/index.html)

### [Download our eBook! Get 6 Actionable Tips for Upfront Planning](/content/resources/6-things-advertisers-need-to-know-this-upfront-season/index.html)

“If last year didn’t kill the Upfront, nothing will,” says a head of media ...

### [How People Pay Attention to TV and Ads in India](/content/resources/tv-attention-report-india/index.html)

### [February 2021: Top Shows, Brands, and Ads](/content/resources/february21-top-shows-brands-and-ads-by-tv-ad-attention/index.html)

Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o...

[News](/content/resources/tag/news/index.html)

### [LA Daily News: What the pandemic revealed about baseball](/content/resources/what-the-pandemic-revealed-about-baseball/index.html)

Has the pandemic changed the way we watch baseball forever?

- [Case Study](/content/resources/tag/case-study/index.html) [News](/content/resources/tag/news/index.html)

### [AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads](/content/resources/adage-anheuser-bush-uses-ae-targeting-tool-to-guarantee-people-are-actually-watching-tv-ads/index.html)

Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...

### [January 2021: Top Shows, Brands, and Ads](/content/resources/january21-top-shows-brands-and-ads-by-tv-ad-attention-0-0/index.html)

### [TVision's Winners from Super Bowl LV](/content/resources/the-winners-from-super-bowl-liv-0/index.html)

With all the things that have been different over the past year, one thing ...

### [December 2020: Top Shows, Brands, and Ads](/content/resources/december20-top-shows-brands-and-ads-by-tv-ad-attention-0/index.html)

Hulu’s Letterkenny, released on December 26, earned the top spot in the Att...

### [November 2020: Top Shows, Brands, and Ads](/content/resources/november20-top-shows-brands-and-ads-by-tv-ad-attention/index.html)

Netflix’s The Queen’s Gambit took the crown this month. The show had tremen...

### [October 2020: Top Shows, Brands, and Ads](/content/resources/october20-top-shows-brands-and-ads-by-tv-ad-viewability-0-0/index.html)

Netflix once again recorded the Top 5 Most-Binged programs in October 2020....

- [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html)

### [TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement](/content/resources/tvision-raises-to-continue-to-deliver-the-data-that-is-innovating-tv-and-ctv-measurement/index.html)

### [There’s No Debate: Dueling Presidential Town Halls Divided America’s Attention](/content/resources/theres-no-debate-presidential-town-halls/index.html)

More people watched Biden than Trump — but people paid more attention to Tr...

### [September 2020: Top Shows, Brands, and Ads](/content/resources/september20-top-shows-brands-and-ads-by-tv-ad-viewability-0/index.html)

Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro...

### [August 2020: Top Shows, Brands, and Ads](/content/resources/august20-top-shows-brands-and-ads-by-tv-ad-viewability-/index.html)

Disney+ premiered a classic in “Muppets Now” and secured the top spot for t...

### [July 2020: Top Shows, Brands, and Ads](/content/resources/july20-top-shows-brands-and-ads-by-tv-ad-viewability-0/index.html)

Netflix secured a clean sweep again this month, but this time for the most ...

### [June 2020: Top Shows, Brands, and Ads](/content/resources/june20-top-shows-brands-and-ads-by-tv-ad-viewability-/index.html)

Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet...

- ### [May: Top Shows, Brands, and Ads](/content/resources/may-top-shows-brands-and-ads/index.html)

Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...

### [How COVID-19 Has Changed TV Viewing Habits](/content/resources/how-covid-19-has-changed-tv-viewing-habits/index.html)

The rapid shift in the way people have consumed content during the coronavi...

### [April: Top Shows, Brands, and Ads](/content/resources/april-top-shows-brands-and-ads/index.html)

Netflix programming took all five spots on our April Binge list and Unortho...

### [March: Top Shows, Brands, and Ads; Changing Viewer Behaviors](/content/resources/march-top-shows-brands-and-ads/index.html)

Those of us in the TV advertising industry have been closely observing how ...

### [Where to Find Sports Fans Now](/content/resources/where-to-find-sports-fans-now/index.html)

There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th...

### [February: Top Shows, Brands, and Ads](/content/resources/february-top-shows-brands-and-ads/index.html)

Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor...

- ### [David Cohen: Redeﬁning Premium Video This Upfront Season](/content/resources/david-cohen-rede%EF%AC%81ning-premium-video-this-upfront-season/index.html)

By David Cohen, former President, MAGNA There have never been more options ...

### [The Story Behind Two Breakthrough Ads in H2 2019](/content/resources/the-story-behind-two-breakthrough-ads-in-h2-2019/index.html)

We use cutting-edge technology to measure engagement with TV content and ad...

### [January: Top Shows, Brands, and Ads](/content/resources/january-2020-top-shows-brands-and-ads/index.html)

Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ...

### [TVision's Winners from Super Bowl LIV](/content/resources/the-winners-from-super-bowl-liv/index.html)

For many brands, the Super Bowl is the biggest day of the year. With a pric...

### [December: Top Shows, Brands, and Ads](/content/resources/december-19-top-shows-brands-and-ads/index.html)

Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ...

### [November: Top Shows, Brands, and Ads](/content/resources/november-top-shows-brands-and-ads/index.html)

The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to...

- ### [May: Top Shows, Brands, and Ads by TV Ad Attention](/content/resources/oct19-top-shows-brands-and-ads-by-tv-ad-viewability/index.html)

Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...

### [Top Brands By Industry: Who’s Winning in Each Category?](/content/resources/top-by-vertical-whos-winning-in-each-brand-category/index.html)

In the battle for brand TV engagement, you cannot ignore engagement like At...

### [Spooky Ads & Scary Movies - How does Halloween get your Attention?](/content/resources/spooky-ads-scary-movies-how-does-halloween-get-your-attention/index.html)

Whether you’re getting ready to trick-or-treat with the kids, or simply enj...

### [The Brands that Get Noticed.](/content/resources/the-brands-that-get-noticed/index.html)

Getting Attention and keeping it - it’s the advertiser’s biggest challenge....

### [Back to the Future...of TV](/content/resources/back-to-the-future-of-tv/index.html)

This week was a historic one - and not just because of the final trailer of...

### [Which Broadcast & Cable Shows Deliver Top-Quality Ad Exposures?](/content/resources/small-screen-big-bets-which-broadcast-cable-shows-deliver-top-quality-ad-exposures/index.html)

“It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th...

- ### [The Most Expensive TV Ads cost $700k+, but the Real Cost is Much Higher](/content/resources/the-most-expensive-tv-ads-cost-700k-but-the-real-cost-is-much-higher/index.html)

For all the talk of television’s demise, TV advertising still works, and ma...

### [September: Top Shows and Brands by TV Ad Attention](/content/resources/sep19-top-programs-brands-by-tv-commercial-viewability/index.html)

End-of-month Broadcast Premieres Deliver for Advertisers

### [How Storytelling Can Change Your Brand’s Future.](/content/resources/how-storytelling-can-change-your-brands-future/index.html)

The best advertisers are experts at storytelling.

### [Sports Sell. But How Well Will They Sell Your Products?](/content/resources/sports-sell.-but-how-well-will-they-sell-your-products/index.html)

The drama and excitement of competitive events always captures Attention an...

### [Predicting the 71st Emmys](/content/resources/predicting-the-71st-emmys/index.html)

At TVision, when we’re not geeking out on TV performance metrics - we spend...

### [August: Top Shows, Brands, and Ads by TV Ad Attention](/content/resources/aug19-top-programs-brands-ads-by-tv-commercial-viewability/index.html)

IHOP 'Trojan Chicken' Scores Top Ad for August

- ### [Does the Red Carpet Deliver TV Results?](/content/resources/does-the-red-carpet-deliver-tv-results/index.html)

TV is big business, and award shows and other special entertainment events ...

### [Late Night: Last Chance or Best Chance?](/content/resources/late-night-last-chance-or-best-chance/index.html)

You’re in for the night and a late-night favorite is on. It’s the one time ...

### [Can Age & Gender Impact Ad Attention?](/content/resources/can-age-gender-impact-ad-viewability/index.html)

It’s a cliché, so true it’s annoying: Young people can’t sit still, and old...

### [H1 2019's Top Ads](/content/resources/h1-2019-top-ads/index.html)

TVision uncovered which brands had the greatest TV Attention and which ads ...

### [Where do Finance brands perform best on TV?](/content/resources/where-do-finance-brands-perform-best-on-tv/index.html)

Money matters. So does where you choose to invest your TV advertising.

### [July: Top Shows by TV Ad Attention](/content/resources/july19-top-programs-by-tv-commercial-viewability/index.html)

New drama The InBetween keeps viewers glued to their seats in July

- ### [How do Telecom brands stack up in TV engagement?](/content/resources/how-do-telecom-brands-stack-up/index.html)

Can you hear me now?

### [Do Personal Care Customers Care About Your Brand on TV?](/content/resources/do-personal-care-customers-care-about-your-brand/index.html)

Everyone likes to stay clean.

### [When Travelers Want to Go Somewhere, Do They Go with Your Brand?](/content/resources/when-they-want-to-go-somewhere-do-they-go-with-your-band/index.html)

You may think Travel brands have it easy.

### [Foodies Are Watching Food Shows. Until They're Not.](/content/resources/foodies-are-watching-food-shows-until-theyre-not/index.html)

It’s perfectly natural. You’re watching that cooking show, and the only thi...

### [June: Top Shows by TV Ad Attention](/content/resources/june19-top-programs-by-tv-commercial-viewability/index.html)

Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows...

### [June's Top TV Brands & Ads](/content/resources/june19-top-brands-ads-tv-commercial-viewability-attention/index.html)

TVision uncovered which brands had the greatest TV Attention and which ads ...

- ### [When Are Auto Ads Actually Getting Seen?](/content/resources/when-are-auto-ads-actually-getting-seen/index.html)

(Hint: Not During Football.)

### [Good News for the Data-Driven CMO](/content/resources/good-news-for-the-data-driven-cmo/index.html)

What happens after your TV ads air?

### [May's Top TV Brands & Ads](/content/resources/may19-top-brands-ads-tv-commercial-viewability-attention/index.html)

For the first time ever, TVision uncovered which brands had the greatest TV...

### [May: Top Shows by TV Ad Attention](/content/resources/may19-top-programs-by-tv-commercial-viewability/index.html)

Out with the old, in with the new! Finales, premieres, and cancellations dr...

### [Volkswagen's 'Hello Light' Second-by-Second Analysis](/content/resources/volkswagens-hello-light-second-by-second-analysis/index.html)

In the wake of a 2015 emissions scandal, Volkswagen recently made headlines...

[Webinar](/content/resources/tag/webinar/index.html)

### [Webinar: Quantifying TV Attention](/content/resources/webinar-recap-quantifying-tv-viewability/index.html)

If a TV ad airs to an empty room, can it have an impact?

- ### [April: Top Shows by TV Ad Attention](/content/resources/april19-top-programs-by-tv-commercial-viewability/index.html)

Drama, drama, draaama! This month's top shows were all about it. Science fi...

### [March: Top Shows by TV Ad Attention](/content/resources/march19-top-programs-by-tv-commercial-viewability/index.html)

As the weather finally starts to warm up, we can't help but look back at a ...

### [Analysis: Variance of TV Attention](/content/resources/analysis-variance-of-tv-viewability/index.html)

IPG Media Lab recently released a new report powered by TVision data: Quant...

### [TVision's Winners from Super Bowl LIII](/content/resources/the-winners-from-super-bowl-liii/index.html)

For many brands, the Super Bowl is the biggest day of the year. With a pric...

### [How T-Mobile Uncovered Demographic Differences in Audience Attention](/content/resources/how-t-mobile-uncovered-demographic-differences-in-audience-attention/index.html)

If your brand knows which audiences are paying attention to your messaging—...

### [November: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/november-top-attention-grabbing-shows-for-broadcast-cable/index.html)

Power, politics, and...superpowers (!) led November attention

- ### [October: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/october-top-attention-grabbing-shows-for-broadcast-cable-2/index.html)

Sitcoms & Reality TV lead October Attention

### [NFL TV Ads Hit Home for Fast-Food Chains](/content/resources/nfl-qsr-ads/index.html)

By Danny Klein

### [September: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/september-top-attention-grabbing-shows-for-broadcast-cable/index.html)

Fall Premieres & Reality TV lead September Attention

### [August: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/august-top-attention-grabbing-shows-for-broadcast-cable/index.html)

Food and Fresh Scripted Content Top August Program Attention

### [Reach Attentive Viewers by Sponsoring the Right TV Tentpole Events](/content/resources/reach-attentive-viewers-sponsoring-tentpole-tv-events/index.html)

The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ...

### [July: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/july-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Game Shows and Reality Capture Mid-Summer Attention

- ### [June: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/june-top-attention-grabbing-shows-for-broadcast-and-cable-2/index.html)

Summer Premieres Capture Viewer Attention in June

### [May: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/may-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Broadcast Season Finales Capture Viewer Attention in May

### [April: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/april-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Comedy and Entertainment Drive Attention in April

### [March: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/march-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Primetime Attention Cuts Across Genres in March

### [February: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/february-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &...

### [Attention Deep Dive: Super Bowl LII](/content/resources/tvision-insights-attention-deep-dive-super-bowl-52/index.html)

Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ...

- ### [January: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/january-18-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Weight Loss and Reality Capture Viewer Attention in January

### [Bud Light's Dilly Dilly Wins The Attentiveness Bowl](/content/resources/bud-lights-dilly-dilly-wins-attentiveness-bowl/index.html)

By Richard Whitman

### [December: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/december-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Comedy, Drama Capture Viewer Attention in December

### [November: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/november-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Comedy, Drama Capture Viewer Attention in November

### [October: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/october-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Comedy Dominates Broadcast Viewer Attention in October

### [September: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/september-top-attention-grabbing-shows-for-broadcast-and-cable/index.html)

Fall Premieres Dominate Viewer Attention in September.

- ### [July: Top Attention-Grabbing Shows for Broadcast and Cable](/content/resources/july-top-attention-grabbing-shows-for-broadcast-cable/index.html)

Our passive measurement technology allows us to see which programs are best...

### [June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/june-top-attention-grabbing-shows-for-broadcast-cable-and-ott/index.html)

Our passive measurement technology allows us to see which programs are best...

### [May: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/may-top-attention-grabbing-shows-broadcast-cable-ott/index.html)

Our passive measurement technology allows us to see which programs are best...

### [April: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/april-top-attention-grabbing-shows-broadcast-cable-ott/index.html)

Our passive attention-measurement technology allows us to see which program...

### [March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/march-top-attention-shows-for-broadcast-cable-and-over-the-top/index.html)

Our passive attention-measurement technology allows us to see which program...

### [February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top](/content/resources/february-top-attentive-shows-broadcast-cable-top/index.html)

Our passive attention-measurement technology allows us to see which program...

- ### [January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top](/content/resources/january-top-attentive-shows-broadcast-cable-top/index.html)

Our passive attention-measurement technology allows us to see which program...

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