April: Top Shows by TV Ad Attention

April: Top Shows by TV Ad Attention

May 9

Drama, drama, draaama! This month's top shows were all about it. Science fiction, courtroom, comedy, and medical dramas all kept viewers glued to their seats during commercial breaks.

Below is the full list of April's top programs, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart,contact us and we’ll help you find the data you need. For IPG Media Lab's industry benchmarks, download the full report at: TVattention.com.

TVision's Top Programs by TV Commercial Attention, Broadcast
April 2019
Program Network Ad Attention (%)
Roswell, New Mexico CW 93.6%
The Resident FOX 89.2%
God Friended Me CBS 88.2%
Grey's Anatomy ABC 88.1%
For the People ABC 87.4%

On cable, Discovery programs on Discovery Channel, TLC, and Food Network took four of the top five spots. Top cable programs continue to drive a highly-engaged audience. For more coverage, read the article in Broadcasting and Cable.

TVision's Top Programs by TV Commercial Attention, Cable
April 2019
Program Network Ad Attention (%)
Expedition Unknown Discovery Channel 92.1%
Restaurant: Impossible Food Network 90.2%
Knightfall History Channel 86.5%
Naked and Afraid Pop-Up Edition Discovery Channel 86.4%
90 Day Fiancé: Happily Ever After? TLC 85.0%

What is TV Attention?

TV Attention: The percentage of ad impressions where a viewer was in the room for two or more seconds. You can learn more about TV Attention here.

More resources from TVision

TVision's New TV Attention and Creative Impact Report

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement