# How Big Is Squid Game?

October 6

Netflix reports that Squid Game is on pace to be [its biggest global hit ever](https://www.yahoo.com/entertainment/inside-squid-game-netflix-korean-130000278.html). Our data shows that the Korean drama took off with American audiences this weekend. As Media Post's Wayne Friedman reports, [Squid Game captured 11% of all time spent watching streaming](https://www.mediapost.com/publications/article/367533/netflixs-squid-game-soars-in-weekend-streaming.html) this weekend, according to TVision data.

The dystopian Netflix hit captured 5x more time spent than the next most popular streaming program, The Sopranos on HBO Max and Amazon Prime. The Sopranos benefitted from the release of its prequel "[The Many Saints of Newark](https://www.nytimes.com/2021/10/04/movies/many-saints-of-newark-sopranos-cast.html)" on HBOMax and in theaters.

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## More resources from TVision

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](https://www.tvisioninsights.com/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data)

Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.

[2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](https://www.tvisioninsights.com/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision)

TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.