Variety: The State of Streaming 2021
Variety: The State of Streaming 2021
August 4
As the streaming landscape continues to evolve at a rapid pace, Variety published the fifth edition of its exhaustive report, "Dare to Stream: The State of Streaming 2021".
According to Variety, "the latest version of “Dare to Stream” spotlights the key metrics (reach, content spend, consumer satisfaction, most popular titles, catalog size) of major SVODs and offers actionable insights to companies looking to get ahead in the streaming wars."
TVision's data is used throughout the report to help readers understand the top titles of the first half of 2021 for major streamers like Netflix, Amazon Prime, Disney+, Apple TV, Peacock and Hulu. TVision's own streaming report from earlier this year shows that major content releases are often drivers for new subscriptions.
Looking for more insights on CTV performance? Download TVision's CTV advertising report to understand the apps that engage viewers best, and the brands that are capturing attention with CTV ads.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.