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TVRev and TVision: What We Watch When We Watch YouTube On TV
Is YouTube social or is it TV? In the end what matters to advertisers is ho...
Why the World Cup's Quietest Matches Won the Most Attention
The biggest audiences went to the names you'd expect. The biggest attention...
TVision's New TV Attention and Creative Impact Report
Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod...
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
The acquisition combines TVision's proprietary attention measurement with V...
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% ...
VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
Leveraging TVision’s panel and applying its data to VideoAmp’s vast househo...
The Seahawks dominate the Patriots to win their second Super Bowl, but whic...
TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear
New Report: TVision's State of Streaming August 2025
TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
The IAB/MRC Attention Measurement Guidelines are validation of the momentum...
Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ...
Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
TVision and Kargo will present on custom CTV ad measurement innovations at ...
TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards
The New ISO Certification Confirms TVision’s Status as a Leader in Security...
At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement
By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...
TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West
2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision
The Eagles beat the Chiefs in the game on the field, but which advertiser w...
The TVision State of Streaming Report, January 2025
Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace
Political Ad Attention: November 2024 Update
Earlier this Fall we revealed data that shows that independents were paying...
TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
Study callsfor greater transparency into methods and modelling corrections
Independents are Paying the Most Attention to Political Ads Right Now
By the end of the campaign season, political ad spending in the US in 2024 ...
Viewers Are Tuning In and Paying Attention to the WNBA
This has been a breakout year for women's basketball. The women's college b...
Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision
Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement...
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Research from TVision shows ads on Fubo captured 35% more attention than ad...
Who's Paying Attention to Political Ads Right Now?
Republicans Are Paying More Attention to Political Ads Political ad spendin...
2024 Super Bowl: The Top Ads For Viewer Attention
This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e...
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision’s solution delivers independent, unbiased measurement of CTV ad cam...
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
A+E Networks can now access unbiased person-level insights into thousands o...
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV...
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
Strategic alliance will revolutionize CTV attention measurement, providing ...
The TV Shows and Apps That Delivered Ad Attention in April 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Meet With TVision: Q2 2023 Events
We've had a busy Q2 and enjoyed lots of opportunities to meet with partners...
Leverage Attention and Co-Viewing to Crush This Year’s Upfronts
The Upfronts are a crucial time for networks and streaming platforms to sho...
The Top Ads for Attention in Q1 2023
Sometimes, the best ads are the ones that remind us of ourselves or of ever...
In our monthly reports for Ad Attention, we identify the episodic Primetime...
The CTV Shows That Engaged Audiences in March 2023
In our monthly look at CTV programming performance, we identify the top new...
How Many People Are Really Co-Viewing CTV?
Americans now spend 55% more time on ad-supported apps than they did just t...
Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa...
The CTV Shows That Engaged Audiences in February 2023
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps That Delivered Ad Attention in February 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Ad-Supported Apps Lead the Future of CTV
Over the last few years, the CTV industry has increasingly moved to more ad...
2023 Super Bowl: The Top Ads For Men 18-34
In our previous posts, we reported on the overall most engaging ads for 202...
2023 Super Bowl: The Top Ads For Females 18-49
In our previous post, we reported on the overall most engaging ads for 2023...
2023 Super Bowl: The Top Ads For Viewer Attention
For some of us, the ads are as much of a reason to watch the Super Bowl as ...
The CTV Shows That Engaged Audiences in January 2023
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps That Delivered Ad Attention in January 2023
In our monthly reports for Ad Attention, we identify the episodic Primetime...
TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ...
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
World Cup Fever Leads to Top Ads for Attention in Q4 2022
Who says Americans are not passionate about soccer? In Q4 2022 both the top...
The CTV Shows That Engaged Audiences in December 2022
In our monthly look at CTV programming performance, we identify the top new...
The TV Shows and Apps that Delivered Ad Attention in December 2022
In our monthly reports for Broadcast and Cable TV ad attention, we examine ...
The CTV Shows That Engaged Audiences in November 2022
In our monthly look at CTV programming performance, we identify the top sho...
In the era of peak TV many of us think CTV and streaming programs first, bu...
Start the New Year with us at CES 2023
Each year, CES ushers in the new year with an eye toward the future—bringin...
How the Largest Advertisers Captured Attention: August-October 2022
With Black Friday approaching and Holiday shopping set to start in earnest,...
The Top Ads for Attention October 2022
The classic toy company LEGO produced the top ads of October 2022, accordin...
The TV Shows and Apps that Delivered Ad Attention in October 2022
October is a peak TV month as the seasons turn and viewers tune in to more ...
The CTV Shows That Engaged Audiences in October 2022
In our monthly look at CTV programming performance, we look at the top show...
Introducing TVision CTV Campaign Measurement
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...
TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies
Strategic Investment Round Will Accelerate Person-level Panel Measurement f...
TV of Tomorrow: Focus on Attention
Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane...
How the Largest Advertisers Captured Attention: July - September 2022
With football season in full gear, this month we're highlighting how brands...
The TV Shows and Apps that Delivered Ad Attention in September 2022
September sees the return of new episodes for some of America's most popula...
The CTV Shows That Engaged Audiences in September 2022
In our monthly look at CTV programming performance, we look at the top show...
Insurance companies Progressive and Liberty Mutual, and Walmart produced th...
Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?
Picture this: you’re sitting on the edge of the sofa watching your favorite...
Catch Up With TVision In-Person this Fall
TVision Fall Event Schedule We are excited to join friends, partners, and c...
Pre Mid-Terms: Political Ads Capture Attention
Independents Are Most Engaged With Ads As the mid-term elections approach, ...
The Top Ads for Attention June - August 2022
Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...
Everyone is Paying Attention to... Attention
"Everyone is paying attention to…. Attention. "
In this report, we provide a unique look at how audiences engage with progr...
The TV Shows and Apps that Delivered Ad Attention in August 2022
While networks are preparing for Fall lineups, we still saw excellent telev...
How the Largest Advertisers Captured Attention: June - August 2022
Once again we are taking a dive into the campaign performance of the top ad...
TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors
Audiences powered by TVision’s first-party TV viewership and attention data...
New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK
In conjunction with Lumen, TVision set to expand its panel to the United Ki...
TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard
TVision Ad Scoreboard is the only solution on the market to help advertiser...
We took a look at the top advertisers of the last three months (May 2022-Ju...
The TV Shows and Apps that Delivered Ad Attention in July 2022
If it felt like everyone you know was talking about the final season of Bet...
The CTV Shows That Engaged Audiences in July 2022
While Netflix continues to dominate our monthly Share of Time Spent list, w...
The Top Ads for Attention in July 2022
Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...
The Top Five Questions Marketers Ask TVision
There’s no question: the way we consume media has and is rapidly evolving. ...
Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?
The TVision Analytics Team is constantly exploring new insights into how pe...
New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics
One of the questions we frequently get here at TVision is "does attention m...
New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving
The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...
TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...
The CTV Shows That Engaged Audiences in June 2022
As we await Netflix's latest earnings report and more news about their plan...
The TV Shows and Apps that Delivered Ad Attention in June 2022
Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...
How the Largest Advertisers Captured Attention in Q2 2022
This month we take a look at Q2 2022 ad performance to see how the top 5 ap...
Visible from Verizon tops June advertisers with the highest Creative Attent...
The TV Shows and Apps that Delivered Ad Attention in May 2022
As the advertising and television industries put their efforts into Upfront...
The CTV Shows That Engaged Audiences in May 2022
As the fight for mindshare and subscribers among CTV apps continues, premiu...
How the Largest Advertisers Captured Attention from March to May 2022
Starting this month, in addition to highlighting the best-performing indivi...
The Top Ads for Attention in May 2022
Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...
Do Certain Pod Positions Boost Your Ad's Attention?
Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...
WARC Guide to CTV Helps Advertisers Navigate the Opportunity
The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engag...
Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit
It was great to connect in person with so many media insiders and visionari...
TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
Real-time insights into viewer engagement with TV ads help marketers optimi...
The TV Shows and Apps that Delivered Ad Attention in April 2022
While CTV continues to rapidly increase its share of TV viewing, most viewi...
The CTV Shows That Engaged Audiences in April 2022
While Netflix reported troubling subscriber losses in April, it still holds...
While the month of April typically sees television and ad industry insiders...
Scripps' Upfront Presentation Puts Focus on Attention
Congratulations to Scripps Networks on their Upfront presentation yesterday...
The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption
Attention Measurement is having quite the moment in 2022 as the ad industry...
How Co-Viewing Demographics Impact CTV Attention
The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...
Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season
TVision,the company measuring every second of TV and CTV viewer engagement,...
TVision's CTV Data Helps Variety Explain FAST and Streaming Reach
The focus is on streaming services this week with Netflix's two-pronged bom...
Where are the Netflix Subscribers Going?
Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...
The TV Shows and Apps that Delivered Ad Attention in March 2022
Each month TVision reports on the top primetime shows for capturing Ad Atte...
The CTV Shows That Engaged Audiences in March 2022
In the competitive race for subscribers, CTV apps must rely on compelling c...
The Brands and Ads That Captured Attention Best in March 2022
March 2022 featured a number of breakthrough advertising moments which we h...
News Attention is on the Rise This Upfront
Finding the Most Engaged Live TV Viewers this Upfront Live television has h...
Attention Takes Center Stage at ARF AudienceXScience
Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's Au...
How to Navigate the CTV Landscape this Upfront
The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad...
ARF AudienceXScience Keys in on Attention
ARF AudienceXScience is always a must-see event for the advertising industr...
Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel
See Which CTV Apps and Program Types Attract the Most Co-Viewers
Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...
What does CODA's Oscar win mean for CTV?
There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...
The Ads That Captured Attention in February 2022
February provides TV advertising's biggest stage - the Super Bowl - but sin...
The Top CTV Shows in February 2022
Whether you are a marketer looking to identify promotional opportunities ac...
The Shows That Captured Attention in February 2022
February 2022 featured must-see sports like the Super Bowl and the Olympics...
Independent Study Shows TV Viewer Ad Attention Correlates to Search
Viewer attention to TV advertising strongly correlates to brand search volu...
The Weather Channel Differentiates with Attention
The Weather Channel (TWC), already America's most trusted news source, is w...
How to Engage Live Sports Audiences this Upfront
The Upfronts may be back in Manhattan this year, but much has changed since...
iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...
TVision & Mediahub Announce Strategic Partnership
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...
AdAge: NBCU Cites TVision as a Viable Alternative to Nielsen for Calibration Panel Data
“Nielsen and TVision both have relatively the same coverage across markets,...
Get in Front of This Year’s TV Upfronts
We're Entering Uncharted Upfront Territory As marketers gear up for this ye...
The Ads That Captured Attention in January 2022
To effectively breakthrough and capture attention to ads, marketers must co...
The Top CTV Shows in January 2022
Below we feature several important metrics for TVision's clients that are i...
The Shows That Captured Attention in January 2022
As 2022 kicked off and American's hunkered down to ward off the cold-weathe...
While the game between the Rams and the Bengals was very competitive, those...
All the Winners from Super Bowl LVI
The Rams and the Bengals put on quite a game, but the other shows within th...
AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?
in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u...
Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech
TVision congratulates Aaron Sewall on being named to Business Insider's lis...
NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement
NBCUniversal's recently published "Measurement Framework Look Book" is an e...
Origin Fireside Chat: Attention is the Metric CTV Needs
TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Orig...
Yan Liu Talks Alternative Currencies with asiCast
TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ...
The Brands and Ads That Captured Attention in December 2021
To effectively breakthrough and capture attention to ads, marketers must co...
The Top CTV Shows in December 2021
It's an amazing time to be a television viewer, with many strong options fo...
The Shows That Captured Attention in December 2021
While December is known for Christmas movies, it was a decidedly Halloween-...
Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast
Yan Liu joined Goldman Sachs' George Tong for a discussion about current di...
Yan Liu Explains TV Attention Measurement on the Podcast "Advertising is Dead"
"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ...
WARC Features TVision and Realeyes Creative Attention Report
The WARC, which provides unbiased information and insights to the advertisi...
The Top 5 Brands for Ad Attention in 2021: Electronics
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Consumer Goods
We all know that ads work best if people are paying attention. We also know...
The Top 5 Primetime Broadcast and Cable TV Programs for Ad Attention in 2021
Where advertisers found engaged audiences on broadcast and cable in 2021
2021's Top Five CTV Apps for Ad Attention and Most Co-Viewed AVOD Programs
All eyes in the industry are on the CTV advertising opportunity as marketer...
The Top 5 Brands for Ad Attention in 2021: Entertainment
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Legal, Financial and Insurance
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Health
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Home and Garden
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Telecommunications
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Restaurants
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
The Top Five Brands and Ads that Captured Attention in 2021
We all know that ads work best if people are paying attention. We also know...
The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging
Each year CTV’s audience grows rapidly, and the number of apps and programs...
Introducing TVision’s Top 5 Shows, Apps, Brands and Ads for 2021
The list recognizes the programs, apps and creative that broke through to b...
The Top 5 Brands for Ad Attention in 2021: Cosmetics and Hygiene
We all know that ads work best if people are paying attention. We also know...
The Top 5 Brands for Ad Attention in 2021: Auto
We all know that ads work best if people are paying attention. We also know...
The media and advertising industry have turned their attention to TVision a...
Business Insider: TVision is one of the hottest adtech companies of 2021
By Lauren Johnson, Business Insider
TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research
Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes
Low-Attention Creative Performs Best in High Attention Environments; High-A...
The Shows That Captured Attention in October 2021
The Fall TV season is well underway and October saw the return of many favo...
The Top CTV Shows in October 2021
The Fall is peak TV season, and while we typically think of seasonal premie...
All About Timing: How CTV Ad Lengths Grab Attention
Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...
VideoAmp Explains the Value of Panel Data
VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa...
TVision's Tips for Using Attention to Maximize Ad Engagement
In our four-part series, Top Tips for Attention, we share tried and true be...
Maximize Ad Campaign Performance with Attention Guarantees
In our four-part series, Top Tips for Attention, we share tried and true be...
Use Attention Data to Maximize the Impact of Every Ad
In our four-part series, Top Tips for Attention, we share tried and true be...
The Top CTV Shows in September 2021
Throughout 2021 marketers and advertisers have put an emphasis on figuring ...
Yan Liu Discusses TV measurement with Beet.TV
Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t...
The Shows and Ads That Captured Attention in September 2021
September traditionally marks the return of many favorite shows on Primetim...
Talking TV Measurement with Beet.TV at Advertising Week
TVision was excited to join the industry at Advertising Week, for a return ...
Halloween Advertising in 2021: All the Tricks You Need to Know
Halloween is back in a big way this year, and to celebrate we are sharing s...
Holiday Advertisers Should Get in the Spirit Early to Maximize Attention
Talking Future of TV Measurement with Media Brain
Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab...
Benchmark Campaigns Against the Competition with Attention Data
In our four-part series, Top Tips for Attention, we share tried and true be...
Use Attention Data in Media Planning to Increase Ad Engagement
In our four-part series, Top Tips for Attention, we share tried and true be...
How Big Is Squid Game?
Netflix reports that Squid Game is on pace to be its biggest global hit eve...
TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...
How Well Do Pharma Brands Capture Attention on TV?
If you’ve switched on the TV lately, odds are you’ve been prompted to ask y...
The Shows, Brands, and Ads That Captured Attention in August 2021
With summer on the wane and vacations ending, August is the month when real...
The Top CTV Shows in August 2021
Connected TV (CTV) has disconnected the traditional advertising model used ...
Introducing the Attention Calculator
What is the true cost of attention and how does it compare across media? Ma...
Forbes asks: What will the future of audience measurement be?
Forbes Contributor Brad Adgate caught up with several of the leaders in the...
MediaPost: Do I have your attention?
MediaPost's Tony Jarvis writes an excellent recap of the news out of day on...
The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization
Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ...
How Viewers Paid Attention to the Emmy Nominees
At TVision we are not in the business of predicting which shows will win an...
AdAge - TVision is the go-to-choice for several Nielsen rivals
"TVision, a firm that originally built a panel to measure people’s attentio...
These are the brands that are winning over audiences with their CTV advertising
As the opportunity to reach audiences on connected televisions continues to...
The Shows, Brands, and Ads That Captured Attention in July 2021
The month of July featured one of television’s biggest and most anticipated...
The Top CTV Shows in July 2021
As viewers increasingly migrate to streaming and connected TV viewing, we'r...
CTV Measurement vs. Linear TV Measurement, Explained
CTV, or Connected TV, is a growing force. As more and more people migrate t...
Clorox Captures Attention Best Among Back-to-School TV Ads
It is probably not surprising that one of the top creatives for back-to-sch...
Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?
As viewers we’ve all experienced it: you’re streaming a show and feel a sen...
Variety: Original Movies are Streaming's Most Popular Cotent
Kevin Tran from Variety uses TVision's data to show that original movies ar...
Business Insider: Top 15 Binged Shows of July 2021
What are you binge-watching right now? If you need inspiration, check out t...
TVision Helps The Weather Channel and Its Advertisers Value Programming
The Weather Channel is one of America's go-to resources for all things weat...
The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision
As CTV advertising increases in popularity, the industry is working to coal...
Variety: The State of Streaming 2021
As the streaming landscape continues to evolve at a rapid pace, Variety pub...
Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?
Balancing frequency & attention Consistency and repetition are both cri...
Anheuser-Busch's Pioneering Video Measurement Approach
One of the challenges of video measurement is the vast and different ways t...
Measuring CTV Walled Gardens
As CTV walled gardens emerge, TV advertising teams find themselves facing m...
Variety: "Ted Lasso is Apple TV+'s Biggest Hit"
Variety reporter Kevin Tran uses TVision's data to analyze the performance ...
How Well Do Auto Brands Capture Attention on TV?
Supply chain shortages, low interest rates, and the rising cost of used car...
Insider Lists TVision Among Most Promising Advertising Start-Ups
We are honored to be recognized by Insider as "One of the 15 Most Promising...
Which AVOD Shows Drive Audience Engagement?
Do you sometimes feel like you see the same ads over and over again no matt...
Business Insider: Top 15 Binged Shows
Those interested in finding the next great show to binge will want to check...
These Are the Top Apps for Ad Attention
Marketers will spend more than $4 billion on upfront CTV advertising this y...
Almost 85% of Households Are CTV Enabled
The advertising industry is turning all eyes to CTV, as the opportunity to ...
Broadcasting & Cable: Connected TV Grabs More Time Spent Watching
Broadcasting & Cable's Jon Lafayette reveals some of the important data...
TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps
Removes Linear and CTV Silos for Comprehensive Planning
TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year
USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...
Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows
Variety reporter Kevin Tran uses TVision's data to compare In The Height's ...
The Future of Media Measurement: The Role of Panels in Big Data
As audiences increasingly migrate to CTV, the old norms of TV measurement n...
How Does Attention Impact Brand Outcomes?
The Attention Council, an organization of advertising and media industry le...
Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit
The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y...
How to Evaluate CTV Ad Campaigns
The television advertising industry is in a bit of a conundrum. Legacy mode...
Variety Compares "Friends: The Reunion" to Other Top Releases
Did you rush to HBO Max to watch Friends: The Reunion on the first day of i...
Variety: MGM Will Help Amazon Build on Its Success with Original Movies
The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021
The CDC reports that every day more than one in three American adults eats ...
April 2021: Top Shows, Brands, and Ads
Dentsu - Free Webinar - Unlocking the New Currency of Attention
Dentsu, one of the world's largest ad agencies, is helping to pioneer the a...
Upfront 2021: Attention Guarantees Improve Campaign Performance
Attention continues to gain traction with advertisers and the television in...
Upfront 2021: Finding Engaged Sports Fans
Live sports are a standard part of most large brands' advertising campaigns...
Digiday: Attention metrics vie for the industry's, well, attention
As Attention metrics gain traction as a new form of ad currency, the indust...
Upfront 2021: Show Me the Value
As we approach the pinnacle of the 2021 Upfront with presentations by Disne...
Yan Liu Recognized as one of the Outstanding Chinese Youth of 2021
TVision is proud to announce that Yan Liu, the company's CEO and co-founder...
Upfront 2021 Planning: Find your audience where they pay attention
As the industry prepares to invest north of $18 billion during the TV and C...
Variety: TVision Data Shows Falcon Soared in April 2021
Variety used TVision's data to report that Falcon and Winter Soldier (FAWS)...
Stretch Your Ad Budget with Attention Data
TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ...
Free Webinar: The Challenge of Attention
Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, ...
It's Mortal Kombat vs Godzilla in Variety's Latest Look at TVision Data
By all accounts HBO Max's day-and-date release strategy for major movies is...
Financial Times trends Netflix's streaming app share
The Financial Times took a look at streaming subscriptions and specifically...
Preparing for the Upfront: Context Matters for CTV
With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ...
Download our eBook! Get 6 Actionable Tips for Upfront Planning
“If last year didn’t kill the Upfront, nothing will,” says a head of media ...
MediaPost: Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains
"Netflix still maintains a dominant position when it comes to average time ...
March 2021: Top Shows, Brands, and Ads
As the streaming wars heat up, March 2021 was a big month for Netflix. Not ...
Beer Brands 2020 TV Engagement Report
Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clyd...
TVision's Q1 2021 Streaming App Report
All eyes are on the streaming wars lately, as Netflix reported lower than a...
Variety: 'Godzilla vs Kong' Boosts HBO Max to one of its Strongest Weeks Since Launch, Data Suggests
In the race for streaming subscribers, premium content is emerging as a key...
Forbes: Ask Them to Prove to You that it's not Ad Fraud
In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the...
Variety: Data: 'Cecil Hotel' Shows 'Tiger King'- Sized Potential for Netflix
Netflix's 'Cecil Hotel' is connecting with its audience in ways that rival ...
Variety: Visualizing Vizio’s Path to Growth After IPO
By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am
How People Pay Attention to TV and Ads in India
Variety: Shifting "The Office" to Peacock: A Second Look at the Data
By: Kevin Tran // Monday, March 15th, 2021 - 6:00am
February 2021: Top Shows, Brands, and Ads
Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o...
LA Daily News: What the pandemic revealed about baseball
Has the pandemic changed the way we watch baseball forever?
TVision measures and reports on television viewability and attention in the...
AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads
Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...
Variety: “Wandavision” Audience Bigger Than Netflix’s “Bridgerton” in January, Data Suggests
By: Kevin Tran // Thursday, February 25th, 2021 - 6:00am
January 2021: Top Shows, Brands, and Ads
TVision's Winners from Super Bowl LV
With all the things that have been different over the past year, one thing ...
December 2020: Top Shows, Brands, and Ads
Hulu’s Letterkenny, released on December 26, earned the top spot in the Att...
Netflix’s The Queen’s Gambit took the crown this month. The show had tremen...
TVision Introduces Michael Perlman as CRO
October 2020: Top Shows, Brands, and Ads
Netflix once again recorded the Top 5 Most-Binged programs in October 2020....
TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement
TVision’s New CTV Ad Platform Enables First-in-Industry Tag-Free Ad Measurement Across All Streaming Apps
TVision Equips Marketers With the Measurement Data They Need to Optimize th...
There’s No Debate: Dueling Presidential Town Halls Divided America’s Attention
More people watched Biden than Trump — but people paid more attention to Tr...
Joanne Leong – VP, Director, Global Media Partnerships, Dentsu and Tristan ...
September 2020: Top Shows, Brands, and Ads
Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro...
Streaming into the Future: The Qualified Success of Mulan on Disney+
by Tristan Webster & Connor Gerson
Oracle Adds Attention Data From TVision to Moat Reach
Read the Full Story in NexTV
August 2020: Top Shows, Brands, and Ads
Disney+ premiered a classic in “Muppets Now” and secured the top spot for t...
July 2020: Top Shows, Brands, and Ads
Netflix secured a clean sweep again this month, but this time for the most ...
Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet...
Dentsu Aegis Network Partners with TVision to Drive Attention Planning Capabilities Across its Agencies
TVision Data Shows a 28% Difference in Primetime Ad Attention Across Networ...
Media Post: Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
By Joe Mandese, Media Post
May: Top Shows, Brands, and Ads
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
How COVID-19 Has Changed TV Viewing Habits
The rapid shift in the way people have consumed content during the coronavi...
April: Top Shows, Brands, and Ads
Netflix programming took all five spots on our April Binge list and Unortho...
TVision's Co-Founder & CEO on The VentureFizz Podcast
Keith Cline, founder of VentureFizz interviewed Yan Liu for the VentureFizz...
March: Top Shows, Brands, and Ads; Changing Viewer Behaviors
Those of us in the TV advertising industry have been closely observing how ...
Where to Find Sports Fans Now
There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th...
AdExchanger: TVision: ‘Ratings Only Tell Part Of The Story’
by Allison Schiff // Monday, March 16th, 2020 – 12:05 am If someone goes to...
B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision
‘Carol’s Second Act’ leads on broadcast in February
February: Top Shows, Brands, and Ads
Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor...
Beyond Compliance: Why TVision is Building a Holistic, Flexible Privacy Framework
In the absence of a global data privacy agreement, marketers and publishers...
Taking Privacy Seriously: How TVision Keeps Consumer Data Safe
Data privacy is becoming an increasingly important concern for consumers an...
David Cohen: Redefining Premium Video This Upfront Season
By David Cohen, former President, MAGNA There have never been more options ...
TVision Releases TV Engagement Report for Second Half of 2019
Report Includes Ad Attention and OTT Content Analysis Co-Viewing, Bingeing ...
The Story Behind Two Breakthrough Ads in H2 2019
We use cutting-edge technology to measure engagement with TV content and ad...
January: Top Shows, Brands, and Ads
Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Vevo Partners With TVision to Track Engagement for its Streaming Video Content
Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte...
TotalRetail: With Great Consumer Choice Comes Great Complexity: TV Viewer Engagement in 2020
This was originally published in TotalRetail.
TVision is Honored in Built In Boston’s Prestigious Best Small Companies to Work For In 2020 List
TVision, the leader in TV engagement metrics, today announced it was includ...
December: Top Shows, Brands, and Ads
Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ...
Business Insider: Here are the 18 hottest adtech companies of 2019
By Lauren Johnson, Business Insider 2019 was the year the adtech industry w...
Advertising Club of New York: The State of OTT Measurement
Recently, the Advertising Club of New York hosted AMC Networks, LiveRamp an...
November: Top Shows, Brands, and Ads
The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to...
MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females
A study of early demographic returns among new major streaming services sho...
Takeaways from ASI 2019: Collaboration is Key
The 2019 ASI International Television & Video Conference brought some o...
B&C: ‘Real Housewives’ Tops for Ad Attention in October
CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision
May: Top Shows, Brands, and Ads by TV Ad Attention
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
In the battle for brand TV engagement, you cannot ignore engagement like At...
Spooky Ads & Scary Movies - How does Halloween get your Attention?
Whether you’re getting ready to trick-or-treat with the kids, or simply enj...
The Brands that Get Noticed.
Getting Attention and keeping it - it’s the advertiser’s biggest challenge....
Back to the Future...of TV
This week was a historic one - and not just because of the final trailer of...
Which Broadcast & Cable Shows Deliver Top-Quality Ad Exposures?
“It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th...
The Most Expensive TV Ads cost $700k+, but the Real Cost is Much Higher
For all the talk of television’s demise, TV advertising still works, and ma...
Found Remote: TVision is Bringing Attention Metrics to TV
By Adam Flomenbaum, Found Remote
September: Top Shows and Brands by TV Ad Attention
End-of-month Broadcast Premieres Deliver for Advertisers
How Storytelling Can Change Your Brand’s Future.
The best advertisers are experts at storytelling.
Sports Sell. But How Well Will They Sell Your Products?
The drama and excitement of competitive events always captures Attention an...
Predicting the 71st Emmys
At TVision, when we’re not geeking out on TV performance metrics - we spend...
TVision Launches ‘TVision Audiences’ via the LiveRamp Data Store —Delivering Person-Level TV Engagement Data for Targeting & Analytics
Brands & Agencies can use TVision to reach TV audiences with 100% Opt-I...
TV Targeting Data: The Next Wave of Innovation
We are in a cross-platform world.
Total Retail: Back-to-School Ads Are Everywhere. But Whose Ads Are Actually Getting Seen?
By Raman Sehgal, VP of Marketing at TVision. Originally published in MyTota...
August: Top Shows, Brands, and Ads by TV Ad Attention
IHOP 'Trojan Chicken' Scores Top Ad for August
Does the Red Carpet Deliver TV Results?
TV is big business, and award shows and other special entertainment events ...
Multichannel News: Measuring the Measurers
Niche audience-measurement companies aim to give advertisers, programmers a...
Late Night: Last Chance or Best Chance?
You’re in for the night and a late-night favorite is on. It’s the one time ...
It’s a cliché, so true it’s annoying: Young people can’t sit still, and old...
MediaPost: What About TV Attention? Q&A With TVision's Luke McGuinness
By Charlene Weisler, MediaPost
MediaPost: 'Lethal Weapon,' 'Arrow' Register Best Ad Attention Metrics
By Wayne Friedman, MediaPost
B&C: Viewers Paid Attention to Ads in ‘Lethal Weapon’
TVision says Volvo ad broke through the clutter
TVision Releases 2019 TV Engagement Report, Sharing Ad Attention Metrics across Top TV Brand Advertisers and TV Programs
TV Engagement variance revealed across Industries, Demographics, and Daypar...
H1 2019's Top Ads
TVision uncovered which brands had the greatest TV Attention and which ads ...
Money matters. So does where you choose to invest your TV advertising.
B&C: TVision Goes Over the Top With Streaming Analytics
New product offers second-by-second person-level viewing data
TVision Launches ‘TVision Streaming Analytics’ Revealing Shifts in TV Watching via Always-On OTT Measurement Solution
Networks, OTT Providers, and Brands Can Finally Access Person-level OTT Dat...
July: Top Shows by TV Ad Attention
New drama The InBetween keeps viewers glued to their seats in July
How do Telecom brands stack up in TV engagement?
Can you hear me now?
Media Leaders Join TVision Advisory Board to Accelerate Innovation in TV Measurement
Tenured Industry Veterans of MAGNA, Samsung, Nielsen, Essence, and WarnerMe...
Everyone likes to stay clean.
When Travelers Want to Go Somewhere, Do They Go with Your Brand?
You may think Travel brands have it easy.
Foodies Are Watching Food Shows. Until They're Not.
It’s perfectly natural. You’re watching that cooking show, and the only thi...
B&C: ‘Reef Break’ Top Show in June for Ad Attention
TVision data show strong showing for CBS, HGTV
June: Top Shows by TV Ad Attention
Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows...
June's Top TV Brands & Ads
TVision uncovered which brands had the greatest TV Attention and which ads ...
(Hint: Not During Football.)
QSR Magazine: Wendy's Evolves its Marketing Message
Where do the opportunities lie? Wendy's marketing is focused on mix and pla...
Good News for the Data-Driven CMO
What happens after your TV ads air?
Does TV have a Attention Problem?
In 2019, IPG Media Lab released groundbreaking industry research that quant...
May's Top TV Brands & Ads
For the first time ever, TVision uncovered which brands had the greatest TV...
May: Top Shows by TV Ad Attention
Out with the old, in with the new! Finales, premieres, and cancellations dr...
In the wake of a 2015 emissions scandal, Volkswagen recently made headlines...
Advertising Club of New York: Quantifying TV Attention
Recently, the Advertising Club of New York hosted the IPG Media Lab, TVisio...
Webinar: Quantifying TV Attention
If a TV ad airs to an empty room, can it have an impact?
April: Top Shows by TV Ad Attention
Drama, drama, draaama! This month's top shows were all about it. Science fi...
Measuring TV Attention: Presence, Impressions and Person-Level
Prior to joining TVision as Chief Product Officer, I spent the past decade ...
Measure TV Outcomes, But Don’t Guarantee Them
Published in Broadcasting & Cable At AdExchanger’s recent Industry Prev...
TV Advertisers Need Attention Metrics, Too
For years, brand advertisers have been operating under the assumption that ...
The Future of Media: 4 Highlights from the ARF’s AUDIENCExSCIENCE Conference
The Advertising Research Foundation’s AUDIENCExSCIENCE conference brings to...
How Brands Should use TV Attention this Upfront Season
Over the next several months, TV marketers will commit around 75% of their ...
TVision Announces New Platform for TV Campaign Attention
NEW YORK, April 11, 2019 -- TVision today announced its new TV Engagement M...
TVision Announces Participation in ARF Member Code of Conduct to Further Industry Trust and Transparency
TVision, the leader in TV engagement metrics, today announced its commitmen...
March: Top Shows by TV Ad Attention
As the weather finally starts to warm up, we can't help but look back at a ...
Billions are spent airing to empty rooms. It's time to take action.
If an ad airs to an empty room, can it make an impact? This year, TV advert...
Analysis: Variance of TV Attention
IPG Media Lab recently released a new report powered by TVision data: Quant...
Quartz: TV Ads Air to Empty Rooms Nearly a Third of the Time
By Ashley Rodriguez, Quartz
Business Insider: Ad-tech Companies are Moving Full Speed Ahead to Chase OTT Ad Dollars. Here are the 13 Companies Poised to Win the Most.
By Lauren Johnson, Business Insider
TV Has a Attention Problem Similar to Digital, Says New Study from IPG Media Lab & TVision
Study Shows Attention is a Market Reality Beyond Digital, Finding 29% of TV...
AdAge: How Often Are People in the Room When TV Ads Air? Not as Much as Brands Might Like, Study Shows
Attention is a problem for TV commercials too, not just digital ads
MediaPost: IPG Lab Measures TV 'Attention,' Finds Similar Levels To Digital
By Joe Mandese, MediaPost
When It Comes To How People Watch TV, Advertisers Are Still In The Dark
It’s never been harder for advertisers to understand what their television ...
AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value
TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage...
TVision's Winners from Super Bowl LIII
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Forbes: Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics
By Rob Salkowitz, Forbes
What is TV Attention? It’s Coming But It Will Look A Bit Different Than Digital
Over the past half decade, attention metrics have helped digital marketers ...
Treat TV The Way You’ve Always Treated Digital
After years of evolution, advertising technology is more powerful than ever...
How T-Mobile Uncovered Demographic Differences in Audience Attention
If your brand knows which audiences are paying attention to your messaging—...
November: Top Attention-Grabbing Shows for Broadcast and Cable
Power, politics, and...superpowers (!) led November attention
Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage?
Discover Card: How one brand balanced engagement and branding on TV for pea...
Q3’s Top Attention-Grabbing Programs Are…
If you follow our blog and social channels, you know that, for us, attentio...
October: Top Attention-Grabbing Shows for Broadcast and Cable
Sitcoms & Reality TV lead October Attention
Luke McGuinness Introduces Q3 2018 TV Attention Report
Throughout my career in data-driven marketing and technology, I’ve seen fir...
Quarterly Insights: Better TV Data Unlocks Brand Results
By Raman Sehgal, VP of Marketing, TVision
TVision's Yan Liu on what brands should do to grab and retain consumers' attention
Vision Insights Co-founder tells BuzzInContent.com that high-attention cont...
TVision Q3 TV Attention Report: Top TV Engagement for the Summer Season
Person-Level Attention Data is a Valuable Resource for Reaching Coveted Aud...
Brands must invest in high quality content to ensure viewers' attention
By: Roshni Nair Originally Published in: Best Media Info (India)
NFL TV Ads Hit Home for Fast-Food Chains
By Danny Klein
clypd to Optimize TV Campaigns for Viewer Attention using TVision Data
New York - October 17, 2018 – clypd, the leading audience-based sales platf...
CNBC unveils its annual list of 100 promising start-ups to watch
Originally published in CNBC
September: Top Attention-Grabbing Shows for Broadcast and Cable
Fall Premieres & Reality TV lead September Attention
Looking to Drive Audience Attention? Don’t Ignore Seasonality.
To attract and retain an attentive audience, creative brands need to craft ...
How Claritin-D Commercial Attention Varies By Age Group
If you are targeting a specific audience, knowing if your message is resona...
(Really) Know Your Audience with TVision Attention Data
Did you watch the Royal Wedding this past May? Whether you watched it on br...
Food and Fresh Scripted Content Top August Program Attention
Bloomberg Business Interviews TVision CEO
Originally published in Bloomberg
Reach Attentive Viewers by Sponsoring the Right TV Tentpole Events
The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ...
When It Comes to TV, Video Completion Does Not Equal Audience Attention
Q2’s Most Attention-Grabbing Broadcast Networks
Attention. It’s what advertisers are trying to buy and what media networks ...
The Bachelorette Season Is Finished. How Can You Reach Those Viewers?
The Bachelorette continues to be a dominant primetime event. And while we d...
For Brands, It’s Time To Start Paying Attention…To Attention
By Raman Sehgal
July: Top Attention-Grabbing Shows for Broadcast and Cable
Game Shows and Reality Capture Mid-Summer Attention
Howard Shimmel Introduces Q2 2018 Eyes-on-Screen TV Attention Report
Over the course of my nearly 40 years in the media business, I’ve had the p...
Every Second of Attention Matters When it Comes to Driving Results, According to TVision’s Q2 2018 Eyes-on-Screen TV Attention Report
The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Att...
The Challenges and Opportunities of TV Data Collection
BY: Dan Schiffman, Co-founder
Official Sponsors Captured 32% More Attention During MLB All-Star Break Than Other Advertisers
For brands that advertise in premium TV events, attention data can help mea...
TVision reels in a fresh $11.5M to measure TV viewers’ habits
Originally Published in Built In Boston
Measurement Company TVision Raises $11.5M in New Funding
By Jon Lafayette
TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data
Data Industry Veteran Luke McGuinness Joins Team as President & Chief O...
Data Drives TV Measurement’s Next Generation
By Jon Lafayett
June: Top Attention-Grabbing Shows for Broadcast and Cable
Summer Premieres Capture Viewer Attention in June
Study: Online and on TV, consumers prefer longer ads to shorter ones
By Erica Sweeney
ARF’s AUDIENCExSCIENCE Delivers Insights on the Future of TV Advertising
How do you effectively measure the effects of TV advertising? This was one ...
ARF Audience Measurement Conference Tackles TV, Encourages Innovation
By Tony Jarvis
6-second TV ads command more attention per second than traditional spots
By Erica Sweeney
Less Really Is More: Six-Second Ads Get More Attention Per Second
By Joe Mandese
Six-Second Video Ads Positioned For Success
By Alex Weprin
May: Top Attention-Grabbing Shows for Broadcast and Cable
Broadcast Season Finales Capture Viewer Attention in May
TVision Insights: The leader in eyes on screen attention measurement
By Daniel de Wolff
Which Quick-Service Restaurants are Winning with TV Ads?
These five brands are leading the competition for consumer's attention.
TVision Insights’ Eyes-on-Screen TV Attention Report for Q1 2018 Underscores the Impact of Context on Ad Attention
A Popular High-Action Domino’s Spot Sees Attention Spikes When Aired on Spo...
NBC Got Most Attention in Q1 Study: TVision Insights
Network's ‘Little Big Shots’ kept eyes on screens
April: Top Attention-Grabbing Shows for Broadcast and Cable
Comedy and Entertainment Drive Attention in April
Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods
Today new technologies enable brands, agencies, and networks to move well b...
Attention Madness 2018
While you focused on the performance of your (likely busted) bracket, which...
Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer
With Marquard’s leadership, TVision will further pioneer the industry’s mov...
March: Top Attention-Grabbing Shows for Broadcast and Cable
Primetime Attention Cuts Across Genres in March
2018 Attention Madness, Championship
By Tristan Webster, VP of Client Solutions
2018 Attention Madness, Final Four
By Tristan Webster, VP of Client Solutions
2018 Attention Madness, Sweet 16 & Elite 8
By Tristan Webster, VP of Client Solutions
Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs
Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...
TVision Insights Partners with Data Plus Math to Tie TV Attention Data to Outcomes
The partnership empowers TVision and Data Plus Math clients to understand h...
2018 Attention Madness, Round 1
By Tristan Webster, VP of Client Solutions
February: Top Attention-Grabbing Shows for Broadcast and Cable
Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &...
TV Can No Longer Avoid The Attention Challenge
By Dan Schiffman, CRO and Co-Founder
TVision Insights’ Eyes-on-Screen TV Attention Report Identifies the TV Programming and Creative that Broke Through to Capture Viewer Attention in Q4, 2017
Report Shows the Impact of Creative Ad Triggers on Attention; Identifies To...
Alexa: Should I Include a Celebrity (or Four) in My Super Bowl Commercial?
A deep dive into viewer attention during the big game’s most star-studded a...
Attention Deep Dive: Super Bowl LII
Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ...
January: Top Attention-Grabbing Shows for Broadcast and Cable
Weight Loss and Reality Capture Viewer Attention in January
Bud Light's Dilly Dilly Wins The Attentiveness Bowl
By Richard Whitman
We Know Which Super Bowl Ads Got Buzz, But Which Ones Did People Actually Watch?
By Rob Salkowitz
Data Shows Women Paid More Attention To Super Bowl LII Than Men
By Rob Salkowitz
The best and worst Super Bowl 2018 commercials
By Tanya Dua
Bud Light Commercial Got the Most Attention in Super Bowl
By Jon Lafayette
Attention Data Identifies the Moments That Drive Ad Recall
Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...
December: Top Attention-Grabbing Shows for Broadcast and Cable
Comedy, Drama Capture Viewer Attention in December
Viewer Attention Analysis Informs Creative Effectiveness
Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...
November: Top Attention-Grabbing Shows for Broadcast and Cable
Comedy, Drama Capture Viewer Attention in November
Attention: The Gorilla in the Room
By James Russo, SVP of Client Strategy & Development, Turner Ignite and...
The Surprising Impact of Buying Attention Vs. Audiences
by Dan Schiffman, Co-Founder and CRO, TVision Insights
Older Viewers, Low-Income Homes Most Attentive TV Audiences
By Wayne Friedman
‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter
By Jon Lafayette
TVision Insights’ Newest Eyes-on-Screen TV Attention Report Reveals Second-by-Second Insight Into the Content That Breaks Through to Capture Viewer Attention
Report Highlights Moms’ Attention to Competition Shows between July and Sep...
October: Top Attention-Grabbing Shows for Broadcast and Cable
Comedy Dominates Broadcast Viewer Attention in October
Not many people watch ‘Great News,’ but they watch it really hard
By Rick Porter
September: Top Attention-Grabbing Shows for Broadcast and Cable
Fall Premieres Dominate Viewer Attention in September.
TV Viewers of Lifestyle and News Programming Are More Likely to Watch Ads in Real Time
Networks, ad buyers use new technologies to measure attentiveness By A.J. K...
For TV’s Ad Future, All Eyes Are On Attention Metrics
By Adam Jacobson
Tune-in Analysis: All Eyes on Shark Week
How More Attention Leads to More Tune-In and Viewer Engagement
August: Top Attention-Grabbing Shows for Broadcast and Cable
Our passive measurement technology allows us to see which programs are best...
It's Time To Apply Digital Video Metrics To TV Ratings
by Mark Green
Go Back to School On Measuring TV Viewer Attention
By Mark Green, originally published on LinkedIn.
CBS Tops All Networks In Q2 'Attention'
By Wayne Friedman
Cable Shows Get Most Viewer Attention: TVision 2Q Study
By Jon Lafayette
Cable Outpaces Broadcast for Viewer Attention in TVision Insights’ Q2 2017 TV Attention Report
TVision Insights, the leader in measuring eyes-on-screen attention to every...
Target's TV Spots Win the Most Back-to-School Eyeballs
by Adrianne Pasquarelli
Our passive measurement technology allows us to see which programs are best...
June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
Our passive measurement technology allows us to see which programs are best...
The Triple Crown of Attention
While a horse did not win the Triple Crown this year, we sought to find out...
Who’s Paying Attention to TV Shows? TVision Knows
By Jon Lafayette
Eye-Tracking TV Tech Yields Big Attention Results
By: Wayne Friendman
TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough
Metric featured in company’s Q1 2017 report on TV attention
Our passive measurement technology allows us to see which programs are best...
Reach alone doesn't equal success
By: Dan Schiffman, CRO & Co-Founder, TVision Insights
April: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
Our passive attention-measurement technology allows us to see which program...
Measuring OTT Viewership and Attention Just Got Easier With TVision
When it comes to consuming content on TV, there are now more options than e...
BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights
TVision Insights, which tracks TV behavior using computer vision and eye-tr...
TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer
Demand for attention data leads to 8X customer growth and triples TVision I...
Our passive attention-measurement technology allows us to see which program...
TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts
GEICO, Verizon, and Walmart Take Top Brand Attention Spots
Broadcasting & Cable: Capturing More Attention? Demand a Premium
By Dan Schiffman, CRO & Co-Founder, TVision Insights
February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
Our passive attention-measurement technology allows us to see which program...
For Marketers, TV Sets Are an Invaluable Pair of Eyes
While Ellen Milz and her family were watching the Olympics last summer, the...
TVision Insights Attention Deep Dive: Super Bowl LI
While you were eating chicken wings, drinking beer, and cheering on your te...
Last Night We Talked About 'Stranger Things' But Paid Attention To Cars
Thanks to some eye-opening metrics provided by TVision Insights, a Boston-b...
TVision Insights Named One of 50 Boston startups to watch in 2017
January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
Our passive attention-measurement technology allows us to see which program...
Why TV Everywhere is often not there when you want it
Dan Schiffman, co-founder of TV measurement firm TVision, said that the hur...
With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits
Earlier this month, we first reported that TVision Insights — a MassChallen...
TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech
Another startup out of MIT built on computer vision and focused on eye-trac...
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
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