# September: Top Shows and Brands by TV Ad Attention

October 9

_End-of-month Broadcast Premieres Deliver for Advertisers_

Below is the full list of September's top programs and brands, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart,[contact us](/content/contact-us/index.html)and we’ll help you find the data you need. For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com/).

**Top Shows, by TV Attention**

[TV Attention](/content/what-is-tv-viewability/index.html) represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

For September, ABC's _American Housewife_ took the top Broadcast spot, with four other series and season premieres filling the top 5! On cable, Game Show's _America Says_ cracked the list for the first time.

|     |     |     |
| --- | --- | --- |
| **Top Programs by TV Commercial Attention, BROADCAST**<br>TVision Performance Metrics, September 2019 |   |   |
| **Program** | **Network** | **Ad Attention (%)** |
| American Housewife | ABC | 96.0% |
| Bob **♡** Abishola | CBS | 93.5% |
| God Friended Me | CBS | 91.4% |
| Young Sheldon | CBS | 89.5% |
| The Conners | ABC | 88.5% |

|     |     |     |
| --- | --- | --- |
| **Top Programs by TV Commercial Attention, CABLE**<br>TVision Performance Metrics, September 2019 |   |   |
| **Program** | **Network** | **Ad Attention (%)** |
| America Says | Game Show | 93.6% |
| Million Dollar Listing New York | BRAVO | 91.0% |
| BattleBots | Discovery Channel | 90.5% |
| Ink Master | Paramount Network | 88.5% |
| A Very Brady Renovation | HGTV | 87.8% |

**Top Brands, by TV Attention**

TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. So the brands with the best Attention scores means they are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

|     |     |
| --- | --- |
| **Top Brands by TV Ad Attention**<br>TVision Performance Metrics, September 2019 |   |
| **Brand** | **Ad Attention\* (%)** |
| 1\. DampRid | 80.7% |
| 2\. Garden of Life | 80.5% |
| 3\. COSENTYX | 79.6% |
| 4\. Tide | 79.6% |
| 5\. Ragu | 79.3% |

Moisture-remover **DampRid** was the top Attention winner — a full 10 points above [the total industry average](/content/resources/tv-has-a-viewability-problem-similar-to-digital-ipg-media-lab-tvision/index.html). Not far behind were **Garden of Live** and **COSENTYX**, with household brands **Tide** and **Ragu** rounding out the pack.

For more information on Ad Attention, [contact us](/content/contact-us/index.html).

### More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)