Webinar: Quantifying TV Attention
Webinar: Quantifying TV Attention
May 16
If a TV ad airs to an empty room, can it have an impact?
During the recent webinar, "Quantifying TV Attention," we discussed this very topic with IPG Media Lab's SVP of Intelligence Kara Manatt - including the latest findings of their groundbreaking industry research, powered by TVision data.
With Upfront season upon us, we took a detailed look at IPG Media Lab's findings, and discussed the implications. The research analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using TVison's proprietary TV engagement data. TVision's President, Luke McGuinness, also shared perspectives on how brands can solve for this industry problem - measuring what was once unmeasurable - how people really watch TV. Watch all the way to the end to hear Q&A from various industry leaders.
Watch the video below and download the IPG Media Lab report here.
WEBINAR: Quantifying TV Viewability - IPG Media Lab + TVision from TVision on Vimeo
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.