# B&C: ‘Real Housewives’ Tops for Ad Attention in October

November 13

_CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision_

By Jon Lafayette, [Broadcasting & Cable](https://www.broadcastingcable.com/news/real-housewives-tops-for-ad-viewability-in-october)

Bravo’s _The Real Housewives of Dallas_ has the highest ad Attention score of any show on TV during October, according to new data from TVision.

The top three shows on broadcast were all freshman with CBS’s _The Unicorn_, the CW’s _Nancy Drew_ and NBC’s _Perfect Harmony_ topping the standings. Rounding out broadcast’s top five were _Young Sheldon_ on CBS and _The Conners_ on ABC.

Ad Attention means that someone was in the room with the opportunity to see the commercials during the program.

The other top scoring cable shows were _America Says_ on Game Show Network, _Dallas Cowboys Cheerleaders: Making the Team_ on CMT, _House Hunters_ on HGTV and _Talking Dead_ on AMC.

The top ad for the month was “Dog Tested: Honk" for the Subaru Forester, with a 111.2 Creative Attention Score, TVision said.

The Creative Attention score measures how well an ad breaks through the clutter of ads consumers see.

The top brands for Ad Attention were Vusa Alto, Facebook Watch, Subaru, Hidden Valley and Soda Stream.

Read the full article on [Broadcasting & Cable](https://www.broadcastingcable.com/news/real-housewives-tops-for-ad-viewability-in-october).

## More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

- [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)
- [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)
- [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)