B&C: ‘Real Housewives’ Tops for Ad Attention in October

November 13

CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision

Bravo’s The Real Housewives of Dallas has the highest ad Attention score of any show on TV during October, according to new data from TVision.

The top three shows on broadcast were all freshman with CBS’s The Unicorn, the CW’s Nancy Drew and NBC’s Perfect Harmony topping the standings. Rounding out broadcast’s top five were Young Sheldon on CBS and The Conners on ABC.

Ad Attention means that someone was in the room with the opportunity to see the commercials during the program.

The other top scoring cable shows were America Says on Game Show Network, Dallas Cowboys Cheerleaders: Making the Team on CMT, House Hunters on HGTV and Talking Dead on AMC.

The top ad for the month was “Dog Tested: Honk" for the Subaru Forester, with a 111.2 Creative Attention Score, TVision said.

The Creative Attention score measures how well an ad breaks through the clutter of ads consumers see.

The top brands for Ad Attention were Vusa Alto, Facebook Watch, Subaru, Hidden Valley and Soda Stream.

Read the full article on Broadcasting & Cable.

More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.