The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021
The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021
The CDC reports that every day more than one in three American adults eats or drinks something from a Quick Serve Restaurant (QSR). It is just as likely that those adults have seen a QSR industry TV advertisement that day, after all, food, beverage and restaurant companies spend more than $14 billion annually on TV advertising.
But how well do QSR television ads engage consumer attention? Which restaurants capture attention best? What dayparts and networks deliver the best viewer engagement?
Download the TVision QSR Brand TV Performance Report to find answers to these questions, and more.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.