ARF AudienceXScience Keys in on Attention
ARF AudienceXScience Keys in on Attention
April 7
ARF AudienceXScience is always a must-see event for the advertising industry and this year is no different. On April 12, 2022 Attention takes center stage with a slate of presentations about how to better plan, measure and optimize campaigns and creative to reach engaged audiences.
First Dentsu's Joanne Leong will present "Attention Economy: From Theory to Practice" and explain how to apply attention metrics, including TVision's attention data to boost results and reduce costs of advertising. Mike Follett from our partners at Lumen, and TVision's Kelsey Hanlon will join Joanne for the discussion.
Later in the afternoon TVision and RealEyes will present findings from joint research on creative ad attention. The session, "Understanding the Relationship Between Creative Attention and Media Performance" will help audiences understand how pre-flight and in-flight creative attention scores predict ad wear-out and campaign effectiveness. Download the full report.
We hope to see you at ARF AudienceXScience. There is still time to register.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.