TV Measurement

Is Changing

# Stay up to date with the latest insights, trends, and perspectives.

- TYPE
  - All Insights
  - Blog
  - News
  - Press Release
  - Webinar
  - Case Study
  - Events
  - TVision Signal

### [At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement](/content/resources/cimmeast-attention/index.html)

By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...

### [TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West](/content/resources/origin-attentive-lift-florida/index.html)

### [The TVision State of Streaming Report, January 2025](/content/resources/state-of-streaming-2025/index.html)

### [Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace](/content/resources/tvision-and-inscape/index.html)

### [TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider](/content/resources/tvision-35-dmas/index.html)

### [CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels](/content/resources/tvision-active-passive/index.html)  
Study calls for greater transparency into methods and modelling corrections

### [Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision](/content/resources/tvision-publicis-haleon-ad-attention-/index.html)

Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...

### [Independent Study Shows TV Viewer Ad Attention Correlates to Search](/content/resources/attention-correlates-search/index.html)

Viewer attention to TV advertising strongly correlates to brand search volu...

### [The Weather Channel Differentiates with Attention](/content/resources/weather-channel-attention/index.html)

The Weather Channel (TWC), already America's most trusted news source, is w...

### [iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV](/content/resources/tvisionandispottv/index.html)

iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...

### [TVision Helps The Weather Channel and Its Advertisers Value Programming](/content/resources/the-weather-channel-attention-value/index.html)

The Weather Channel is one of America's go-to resources for all things weat...

### [Anheuser-Busch's Pioneering Video Measurement Approach](/content/resources/ab-video-measurement/index.html)

One of the challenges of video measurement is the vast and different ways t...

### [AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads](/content/resources/adage-anheuser-bush-uses-ae-targeting-tool-to-guarantee-people-are-actually-watching-tv-ads/index.html)

Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...

### [Oracle Adds Attention Data From TVision to Moat Reach](/content/resources/moat-reach-and-tvision-attention-metrics/index.html)

Read the Full Story in NexTV

### [Vevo Partners With TVision to Track Engagement for its Streaming Video Content](/content/resources/vevo-partners-with-tvision-to-track-engagement-for-its-streaming-video-content/index.html)

Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte...

### [AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value](/content/resources/amc-selects-tvision-performance-metrics-platform/index.html)

TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage...

### [Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs](/content/resources/eyes-screen-attention-4x-better-predictor-store-visits-ad-exposure-qsrs/index.html)

Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...

### [Attention Data Identifies the Moments That Drive Ad Recall](/content/resources/attention-data-identifies-moments-drive-ad-recall/index.html)

Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...

### [Viewer Attention Analysis Informs Creative Effectiveness](/content/resources/viewer-attention-analysis-informs-creative-effectiveness/index.html)

Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...