## VideoAmp Explains the Value of Panel Data

November 16

VideoAmp's Chief Measurability Officer Josh Chasin explains [the value of panel data](https://www.adexchanger.com/digital-tv/videoamps-josh-chasin-on-the-somehow-enduring-value-of-tv-panel-data/) and TVision's unique data set to AdExchanger readers.

Chasin explains, "What panels do is enable us to modify big data assets based on accounts or get to individual-level data based on what we know about who’s in the household.

If you want to know about women ages 25 to 54 in our data, it will be households with a woman who’s in that range. The next step is to convert household viewing data to individual-person viewing data, and the way you do that is with a panel that informs you how the people in households watch a given show or channel."

[Read the full Q&A in AdExchanger.](https://www.adexchanger.com/digital-tv/videoamps-josh-chasin-on-the-somehow-enduring-value-of-tv-panel-data/)

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[Read More](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

[Read More](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)