Upfront 2021: Show Me the Value
Upfront 2021: Show Me the Value
May 11
As we approach the pinnacle of the 2021 Upfront with presentations by Disney, ViacomCBS and Fox set for the next week, it's important to consider the right way to value and prioritize advertising investments in programming.
Ratings have long served as the primary currency during the Upfront. But we all know that ratings only tell part of the story. In today’s distracted environment, ratings alone don’t mean people are in the room, paying attention.
In tip number 3 in our Upfront planning ebook - Six Things Advertisers Need to Know this Upfront Season - we provide marketers with a look into the top shows that deliver both ratings and attention.
A few shows that deliver both audience size and attention are obvious investment opportunities:
- The Bachelor
- The Conners
- Young Sheldon
- NCIS
Download the eBook to see our full chart of top shows. Some programs will surprise you with their placement in our chart - as a few ratings powerhouses fail to deliver strong attention, despite audience size.
By layering TVision’s person-level engagement data on top of ratings, advertisers can make the most of their Upfront investment by finding shows that truly deliver on the promise of a large and engaged audience.
Download the eBook to learn more.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.