# The Value Of Co-Viewing TV Programs

By TVision  
September 2  
News

Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the “co-viewing” of parents and kids.

New results on NBC’s Olympics programming shows it to be one of those places where co-viewing continues to be high.

Twenty-six percent of viewing of current Rio Olympics is co-viewed -- 50% higher than other TV programming, according to TVision Insights. All that is important to TV advertisers.

[Read more at Media Post](http://www.mediapost.com/publications/article/282814/the-value-of-co-viewing-tv-programs.html)

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