LA Daily News: What the pandemic revealed about baseball
LA Daily News: What the pandemic revealed about baseball
March 14
Has the pandemic changed the way we watch baseball forever?
As baseball season kicks off, we are watching to see how our favorite teams fare on the diamond, but we will also be watching to see how MLB fares on the TV. LA Daily News sports columnist JP Hoornstra took a look at TVision's attention data to understand how the pandemic, and its shortened baseball season, which was played in empty stands, impacted TV viewership. The results show that while overall viewership was lower, fans that did tune in paid higher attention in 2020 than they did in 2019. Does this data indicate that the casual baseball viewer is gone forever? We will have to watch how the 2021 season plays out to know for sure. Read the full story on LA Daily News.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.