The TVision State of Streaming Report, January 2025
The TVision State of Streaming Report, January 2025
January 28
The latest TVision State of Streaming report gives advertisers and the media industry important insights into app penetration, engagement - and for the first time - identifies share of streaming ad time across apps.
As Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions, states, "TVision’s analysis of ad time distribution across streaming apps (Page 8) provides invaluable insights into inventory availability and scarcity providing an emerging opportunity for advertisers to better evaluate investment opportunities as the 2025 Upfronts approach."
Read the full report for more insights in app engagement, analysis of streaming live sports, and more.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
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