The Shows That Captured Attention in January 2022
The Shows That Captured Attention in January 2022
As 2022 kicked off and American's hunkered down to ward off the cold-weather and the rapidly spreading Omicron variant, viewers found engaging content across TV and CTV in January. On TV regular favorites like The Goldbergs (ABC) and Monday Night Football (ESPN) kept viewers engaged. On CTV, anticipated new seasons of Cobra Kai and Stay Close and Ozark on Netflix kept viewers in their seats. For a full list of the top CTV programs for attention, share of time spent, co-viewing and binging, see this list.
Top CTV Programs, by Share of Time Spent
Share Time of Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.
Our Share of Time Spent is a good indicator of the overall popularity of a show - in January popular shows like Cobra Kai, Stay Close and Ozark released new seasons.
[See the Full List of CTV Performance\
Cobra Kai (S4)
| Application: | |
| Share of Time Spent | 15% |
Stay Close (S2)
| Application: | |
| Share of Time Spent | 11% |
Ozark (S4)
| Application: | |
| Share of Time Spent | 11% |
Archive 81
| Application: | |
| Share of Time Spent | 7% |
The Witcher (S2)
| Application: | |
| Share of Time Spent | 6% |
Top Linear TV Shows, by TV Ad Attention
TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds.
The January 2022 list of top shows for ad attention includes several standard entrants on our list - The Goldbergs (ABC) and Young Sheldon (CBS) almost always engage audiences for advertisers. On Cable TV, Monday Night Football (ESPN) is a safe bet.
Top Programs by TV Ad Attention, BROADCAST, January 2022
The Goldbergs
| Network: | |
| Ad Attention: | 47.9% |
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Superman & Lois
| Network: | |
| Ad Attention: | 47.7% |
Young Sheldon
| Network: | |
| Ad Attention: | 47.6% |
Bob Hearts Abishola
| Network: | |
| Ad Attention: | 46.5% |
When Nature Calls with Helen Mirren
| Network: | |
| Ad Attention: | 46.4% |