Industry Round Up of TVision's CTV Insights
Industry Round Up of TVision's CTV Insights
December 16
The media and advertising industry have turned their attention to TVision and our transparent, cross-app measurement of the CTV landscape. Our latest report, the State of CTV in December 2021, reveals the latest trends and momentum for viewer engagement and advertising impact.
Some of the highlights of the report include:
- As of Q3 of this year viewers spent more time on AVOD than SVOD
- While total number of apps per household dipped early in 2021 that number is on the rise again as of Q3 2021.
- Health, finance and entertainment are the industries doing the best to capture attention on CTV.
Read more about our report in Media Post, Next TV, and AdExchanger, or download it here.
More resources from TVision
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision's New TV Attention and Creative Impact Report
Today TVision announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.