# When Are Auto Ads Actually Getting Seen?

July 8

**(Hint: Not During Football.)**

Turn on a TV, and there’s a car commercial.

It’s a given. From sedans and luxury vehicles to trucks and SUVs, auto manufacturers are a ubiquitous presence in the media landscape. But there’s more to this story than you may realize. We analyzed the [viewability](/content/what-is-tv-viewability/index.html) of automotive ads on TV, and the results were surprising. Our cutting-edge technology delivered insights revealing that for some brands, a large portion of TV spend may actually be ineffective.

**Late night is best.**

Football is incredibly popular, right? As it turns out, viewability for automotive ads is highest during late-night programs like _Jimmy Kimmel_, _Jimmy Fallon_ and _Stephen Colbert_. Automotive ad viewability was much **lower** during sporting events such as NFL and college football. Identifying key hits, misses, and opportunities can help brands maximize media spend efficiency.

**Brand performance varies.**

Consumer brands like **Subaru**, **Lincoln**, **Mazda**, **Volvo** and **Cadillac** performed especially well in our viewability analysis, indicating smart choices in ad placements. Interestingly, two heavyweight luxury brands, **Mercedes-Benz** and **BMW**, were much lower in our top 20 listing of auto brands’ TV viewability.

Viewability of ads varies in surprising ways, and our insights can help you fashion a strategy that’s uniquely effective.

Interested in learning more about how our TV Viewability analysis can impact your media spend? Download our [Automotive Industry Report](https://info.tvisioninsights.com/auto) now.