# TV Measurement

**Is Changing**

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### [The Bachelorette Season Is Finished. How Can You Reach Those Viewers?](/content/resources/bachelorette-viewers-retarget/index.html)

The Bachelorette continues to be a dominant primetime event. And while we d...

### [Official Sponsors Captured 32% More Attention During MLB All-Star Break Than Other Advertisers](/content/resources/mlb-all-star-break-2018/index.html)

For brands that advertise in premium TV events, attention data can help mea...

### [Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs](/content/resources/eyes-screen-attention-4x-better-predictor-store-visits-ad-exposure-qsrs/index.html)

Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...

### [Attention Data Identifies the Moments That Drive Ad Recall](/content/resources/attention-data-identifies-moments-drive-ad-recall/index.html)

Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...

### [Viewer Attention Analysis Informs Creative Effectiveness](/content/resources/viewer-attention-analysis-informs-creative-effectiveness/index.html)

Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...

### [Tune-in Analysis: All Eyes on Shark Week](/content/resources/tune-in-analysis-all-eyes-on-shark-week/index.html)

How More Attention Leads to More Tune-In and Viewer Engagement

### [The Triple Crown of Attention](/content/resources/triple-crown-attention/index.html)

While a horse did not win the Triple Crown this year, we sought to find out...