The CTV Shows That Engaged Audiences in April 2022
The CTV Shows That Engaged Audiences in April 2022
May 12
While Netflix reported troubling subscriber losses in April, it still holds the largest CTV audience by a wide-margin, so it's no surprise that its programming continues to top our Share of Time Spent list month in and month out. April 2022 was no exception. Bridgerton, Season 2 and Season 1 took the top two spots on our list. It's common to see earlier seasons of successful programs benefit from a boost in viewership when new seasons are released. Viewers are either catching up or re-watching to remind themselves about the storyline before beginning the new season.
If you're also interested in knowing what content provides the best ad environments, check out our lists for April's top-performing AVOD apps and Linear TV programs for ad attention. Looking for the top brands and advertisements of the month? Check out the story, here.
The Top CTV Original Episodic Programs, By Share of Time Spent - April 2022
| Program | Application | Share of Time Spent |
| Bridgerton (S2) | Netflix | 14% |
| Bridgerton (S1) | Netflix | 5% |
| Is It Cake | Netflix | 4% |
| Inventing Anna | Netflix | 3% |
| Anatomy of a Scandal | Netflix | 3% |
The Top CTV Original Episodic Programs, By Attention Index - April 2022
| Program | Application | Attention Index |
| The Marvelous Mrs. Maisel | Amazon Prime | 154.6 |
| Real Housewives of Miami | Peacock | 148.2 |
| Russian Doll (s2) | Netflix | 146.1 |
| Julia | HBOMax | 146.1 |
| The Last Days of Ptolemy Grey | Apple TV | 143.4 |
The Top CTV Original Episodic Programs, By Co-Viewing Rate - April 2022
| Program | Application | Co-Viewing Rate |
| Only Murders in the Building | Hulu | 85% |
| Floor is Lava | Netflix | 80% |
| NCIS | Paramount+ | 78% |
| Animal | Netflix | 77% |
| Stranger Things (S2) | Netflix | 76% |
The Top CTV Original Episodic Programs, By Binge Watching Rate - April 2022
| Program | Application | Binge Watch Rate |
| The Marked Heart | Netflix | 59% |
| Heartstopper | Netflix | 52% |
| Battle Kitty | Netflix | 47% |
| Life and Beth | Hulu | 47% |
| Russian Doll (S2) | Netflix | 46% |
Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this Upfront season? Download our Ebook.