# Talking TV Measurement with Beet.TV at Advertising Week

October 26

TVision was excited to join the industry at Advertising Week, for a return to safe, in-person events.

We were happy to sit down with Beet.TV to talk about the [future of TV measurement and TVision's role in it](https://www.beet.tv/2021/10/awnyc21.html). In this podcast (at the 10 minute, 15 second mark), Yan Liu explains how TVision measures attention and the value of person-level panel data as big-data companies develop the next-generation of currencies for TV and CTV.

This special [Advertising Week compilation](https://www.beet.tv/2021/10/awnyc21.html) of interviews also includes executives from NBC, Samba TV, Publicis, VideoAmp, and the Project X Institute.

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[Read More](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

[Read More](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)