The Top CTV Shows in January 2022
The Top CTV Shows in January 2022
February 20
Below we feature several important metrics for TVision's clients that are interested in understanding how and where viewers engage with CTV: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories.
What engaged viewers best in January 2022 on CTV? "Cobra Kai" which captured the largest share of time spent in the month - a high 15%. Netflix dominated in January with new seasons of several high profiles shows, not just "Cobra Kai", but also "Ozark", "Stay Close" and "The Witcher".
Viewers interested in more family friendly programming co-viewed Disney+ hits like "Welcome to Earth" and "Book of Boba Fett".
If you want to learn more about the top shows on Broadcast and Cable for January 2022, check out this list.
Top CTV Programs, by Share Time of Spent
Share of Time Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.
Netflix, with its massive reach and scale typically posts several shows each month to our Top Share of Time Spent list, and this month is no different with five programs on the list.
Cobra Kai
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| Application: |
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| Share of Time Spent |
15% |
Stay Close
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| Application: |
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| Share of Time Spent |
11% |
Ozark
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| Application: |
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| Share of Time Spent |
11% |
Archive 81
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| Application: |
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| Share of Time Spent |
7% |
The Witcher (S2)
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| Application: |
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| Share of Time Spent |
6% |
Top CTV Programs, by Co-Viewing Rate
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
Family-friendly fare always does well for co-viewing and that's why it's no surprise to find two Disney+ entries on the list, The Book of Boba Fett and Welcome to Earth.
Hilda and the Mountain King
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| Application: |
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| Co-Viewing Rate |
83% |
Welcome to Earth
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| Application: |
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| Co-Viewing Rate |
76% |
Safe
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| Application: |
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| Co-Viewing Rate |
75% |
The Book of Boba Fett
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| Application: |
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| Co-Viewing Rate |
68% |
Cobra Kai
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| Application: |
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| Co-Viewing Rate |
67% |
Top CTV Programs, by Binge Rate
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
In the winter months, we all love a good binge-worthy show and this list is sure to please anyone looking for a good session on the couch. Typically shorter, lighter, episodic content does well for binging and this list is no different.
The Woman in the House Across the Street from the Girl in the Window
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| Application: |
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| Binge Rate: |
60% |
Young Justice
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| Application: |
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| Binge Rate: |
54% |
The Sex Lives of College Girls
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| Application: |
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| Binge Rate: |
52% |
Rebelde
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| Application: |
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| Binge Rate: |
51% |
After Life
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| Application: |
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| Binge Rate: |
49% |
Top CTV Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.
Attention to visible measures how attentive viewers are while in the room when content is being streamed. Viewer's were super engaged with the latest season of Money Heist.
Money Heist
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| Application |
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| Attention Index |
152.8 |
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Station Eleven
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| Application |
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| Attention Index |
150.3 |
Midnight Asia: Eat, Dance, Dream
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| Application |
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| Attention Index |
149.9 |
Joe Montana: Cool Under Pressure
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| Application |
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| Attention Index |
146.2 |
Search Party
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| Application |
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| Attention Index |
143.6 |
More resources from TVision
Blog
TVision's New TV Attention and Creative Impact Report
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement