# Stay up to date with the latest insights, trends, and perspectives. - TYPE - All Insights - Blog - News - Press Release - Webinar - Case Study - Events - TVision Signal - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVRev and TVision: What We Watch When We Watch YouTube On TV](/content/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv/index.html) Is YouTube social or is it TV? In the end what matters to advertisers is ho... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html) Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html) The acquisition combines TVision's proprietary attention measurement with V... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html) Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html) Leveraging TVision’s panel and applying its data to VideoAmp’s vast househo... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear](/content/resources/spotlighting-tvisions-comprehensive-streaming-live-sports-measurement/index.html) - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Report: TVision's State of Streaming August 2025](/content/resources/new-report-tvisions-state-of-streaming-august-2025/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines](/content/resources/tvisions-statement-on-the-iab/mrc-attention-taskforce-draft-attention-measurement-guidelines/index.html) The IAB/MRC Attention Measurement Guidelines are validation of the momentum... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps      According to New Research from TVision](/content/resources/xumo-play-outpaced-benchmark-norms-for-viewer-attention-to-streaming-apps-according-to-new-research-from-tvision/index.html) Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data](/content/resources/kargo-ctv-ads-capture-hold-viewer-attention-according-to-tvision-data/index.html) TVision and Kargo will present on custom CTV ad measurement innovations at ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards](/content/resources/iso-27001-cert/index.html) The New ISO Certification Confirms TVision’s Status as a Leader in Security... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement](/content/resources/cimmeast-attention/index.html) By: Yan Liu, CEO, TVision A lot of great discussions on the future of media... - [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West](/content/resources/origin-attentive-lift-florida/index.html) ### [The TVision State of Streaming Report, January 2025](/content/resources/state-of-streaming-2025/index.html) ### [Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace](/content/resources/tvision-and-inscape/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Political Ad Attention: November 2024 Update](/content/resources/attention-politics-2024-november/index.html) Earlier this Fall we revealed data that shows that independents were paying... ### [TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider](/content/resources/tvision-35-dmas/index.html) ### [CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels](/content/resources/tvision-active-passive/index.html) Study callsfor greater transparency into methods and modelling corrections - [Blog](/content/resources/tag/blog/index.html) ### [Independents are Paying the Most Attention to Political Ads Right Now](/content/resources/attention-politics-2024/index.html) By the end of the campaign season, political ad spending in the US in 2024 ... [Blog](/content/resources/tag/blog/index.html) ### [Viewers Are Tuning In and Paying Attention to the WNBA](/content/resources/wnba-attention-2024/index.html) This has been a breakout year for women's basketball. The women's college b... ### [Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision](/content/resources/tvision-publicis-haleon-ad-attention-/index.html) Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise](/content/resources/press-release-ctv-q1-2024-dv/index.html) Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision](/content/resources/press-release-fubo-attention/index.html) Research from TVision shows ads on Fubo captured 35% more attention than ad... [Blog](/content/resources/tag/blog/index.html) ### [Who's Paying Attention to Political Ads Right Now?](/content/resources/ctv-ad-attention-politics/index.html) Republicans Are Paying More Attention to Political Ads Political ad spendin... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data](/content/resources/press-release-kargo-ctv-measurement/index.html) TVision’s solution delivers independent, unbiased measurement of CTV ad cam... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence](/content/resources/press-release-totalview-aenetworks/index.html) A+E Networks can now access unbiased person-level insights into thousands o... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement](/content/resources/press-release-teads-tvision-attention/index.html) Program’s one-year anniversary reaches industry milestone with advanced CTV... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV](/content/resources/press-release-doubleverify-tvision-ctv-measurement/index.html) Strategic alliance will revolutionize CTV attention measurement, providing ... [Blog](/content/resources/tag/blog/index.html) ### [Leverage Attention and Co-Viewing to Crush This Year’s Upfronts](/content/resources/attention-and-co-viewing-upfronts/index.html) The Upfronts are a crucial time for networks and streaming platforms to sho... [Blog](/content/resources/tag/blog/index.html) ### [How Many People Are Really Co-Viewing CTV?](/content/resources/co-viewing-ctv/index.html) Americans now spend 55% more time on ad-supported apps than they did just t... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting](/content/resources/press-release-tvision-cadent/index.html) This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa... [Blog](/content/resources/tag/blog/index.html) ### [Ad-Supported Apps Lead the Future of CTV](/content/resources/ad-supported-ctv/index.html) Over the last few years, the CTV industry has increasingly moved to more ad... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps](/content/resources/press-release-tvision-state-of-ctv-february-2023/index.html) FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation](/content/resources/press-release-tvision-adelaide-partner/index.html) [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Start the New Year with us at CES 2023](/content/resources/ces-2023/index.html) Each year, CES ushers in the new year with an eye toward the future—bringin... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Introducing TVision CTV Campaign Measurement](/content/resources/press-release-tvision-ctv-campaign-measurement/index.html) TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies](/content/resources/press-release-tvision-16mm-funding-ispot/index.html) Strategic Investment Round Will Accelerate Person-level Panel Measurement f... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [TV of Tomorrow: Focus on Attention](/content/resources/tv-of-tomorrow-recap/index.html) Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane... [Blog](/content/resources/tag/blog/index.html) ### [Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?](/content/resources/ad-vs-program-attention/index.html) Picture this: you’re sitting on the edge of the sofa watching your favorite... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Catch Up With TVision In-Person this Fall](/content/resources/tvision-fall-events/index.html) TVision Fall Event Schedule We are excited to join friends, partners, and c... [Blog](/content/resources/tag/blog/index.html) ### [Pre Mid-Terms: Political Ads Capture Attention](/content/resources/political-ad-attention/index.html) Independents Are Most Engaged With Ads As the mid-term elections approach, ... [Blog](/content/resources/tag/blog/index.html) ### [Everyone is Paying Attention to... Attention](/content/resources/arf-tac-attention-recaps/index.html) "Everyone is paying attention to…. Attention. " - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors](/content/resources/press-release-tvision-audiences-liveramp/index.html) Audiences powered by TVision’s first-party TV viewership and attention data... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK](/content/resources/press-release-tvision-lumen-cross-platform-attention/index.html) In conjunction with Lumen, TVision set to expand its panel to the United Ki... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard](/content/resources/press-release-ctv-attention-ad-scoreboard/index.html) TVision Ad Scoreboard is the only solution on the market to help advertiser... [Blog](/content/resources/tag/blog/index.html) ### [The Top Five Questions Marketers Ask TVision](/content/resources/top-agency-questions/index.html) There’s no question: the way we consume media has and is rapidly evolving. ... [Blog](/content/resources/tag/blog/index.html) ### [Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?](/content/resources/ad-lengths-and-pod-duration/index.html) The TVision Analytics Team is constantly exploring new insights into how pe... [Blog](/content/resources/tag/blog/index.html) ### [New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics](/content/resources/attention-impacts-sales-metrics/index.html) One of the questions we frequently get here at TVision is "does attention m... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving](/content/resources/press-release-tvision-state-of-ctv-july-2022/index.html) The New Report Also Spotlights CTV Viewability and Attention Scores for Lar... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics](/content/resources/press-release-tvision-upwave/index.html) Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark... [Blog](/content/resources/tag/blog/index.html) ### [Do Certain Pod Positions Boost Your Ad's Attention?](/content/resources/pod-positions-boost-ad-attention/index.html) Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-... [Blog](/content/resources/tag/blog/index.html) ### [WARC Guide to CTV Helps Advertisers Navigate the Opportunity](/content/resources/warc-ctv-report/index.html) The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Realeyes & TVision Partner to Expand Full Suite of Attention Metrics](/content/resources/press-release-tvision-realeyes/index.html) Building on their joint research on best practices to maximize viewer engag... [Blog](/content/resources/tag/blog/index.html) ### [Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit](/content/resources/thoughts-from-luma-dms/index.html) It was great to connect in person with so many media insiders and visionari... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention](/content/resources/press-release-introducing-ad-scoreboard/index.html) Real-time insights into viewer engagement with TV ads help marketers optimi... [Blog](/content/resources/tag/blog/index.html) ### [Scripps' Upfront Presentation Puts Focus on Attention](/content/resources/scripps-tvision-adweek-nexttv/index.html) Congratulations to Scripps Networks on their Upfront presentation yesterday... [Blog](/content/resources/tag/blog/index.html) ### [The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption](/content/resources/arf-attention-report/index.html) Attention Measurement is having quite the moment in 2022 as the ad industry... [Blog](/content/resources/tag/blog/index.html) ### [How Co-Viewing Demographics Impact CTV Attention](/content/resources/ctv-co-viewing-demographics/index.html) The Case for CTV Co-Viewing CTV has unquestionably become a staple for many... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season](/content/resources/scripps-tvision-attention-upfront/index.html) TVision,the company measuring every second of TV and CTV viewer engagement,... [Blog](/content/resources/tag/blog/index.html) ### [TVision's CTV Data Helps Variety Explain FAST and Streaming Reach](/content/resources/variety-explains-fast/index.html) The focus is on streaming services this week with Netflix's two-pronged bom... - [Blog](/content/resources/tag/blog/index.html) ### [Where are the Netflix Subscribers Going?](/content/resources/netflix-lost-subscribers/index.html) Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti... [Blog](/content/resources/tag/blog/index.html) ### [News Attention is on the Rise This Upfront](/content/resources/news-attention-upfront-2022/index.html) Finding the Most Engaged Live TV Viewers this Upfront Live television has h... [Blog](/content/resources/tag/blog/index.html) ### [How to Navigate the CTV Landscape this Upfront](/content/resources/navigate-ctv-upfront/index.html) The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad... [Blog](/content/resources/tag/blog/index.html) ### [See Which CTV Apps and Program Types Attract the Most Co-Viewers](/content/resources/ctv-apps-most-co-viewers/index.html) Why CTV Co-Viewing Matters Viewers are spending more time than ever streami... [Blog](/content/resources/tag/blog/index.html) ### [What does CODA's Oscar win mean for CTV?](/content/resources/coda-oscar-win/index.html) There was a lot to discuss at the 2022 Oscars - from the red carpet fashion... [Blog](/content/resources/tag/blog/index.html) ### [The Ads That Captured Attention in February 2022](/content/resources/february-2022-brands-ads-1/index.html) February provides TV advertising's biggest stage - the Super Bowl - but sin... - [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in February 2022](/content/resources/the-ctv-shows-that-captured-attention-in-february-2022/index.html) Whether you are a marketer looking to identify promotional opportunities ac... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in February 2022](/content/resources/february-2022-top-shows/index.html) February 2022 featured must-see sports like the Super Bowl and the Olympics... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Independent Study Shows TV Viewer Ad Attention Correlates to Search](/content/resources/attention-correlates-search/index.html) Viewer attention to TV advertising strongly correlates to brand search volu... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [The Weather Channel Differentiates with Attention](/content/resources/weather-channel-attention/index.html) The Weather Channel (TWC), already America's most trusted news source, is w... [Blog](/content/resources/tag/blog/index.html) ### [How to Engage Live Sports Audiences this Upfront](/content/resources/engage-live-sports-upfront-audiences/index.html) The Upfronts may be back in Manhattan this year, but much has changed since... ### [iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV](/content/resources/tvisionandispottv/index.html) iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) [News](/content/resources/tag/news/index.html) ### [TVision & Mediahub Announce Strategic Partnership](/content/resources/tvision-mediahub-partnership/index.html) Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client... [Blog](/content/resources/tag/blog/index.html) ### [AdAge: NBCU Cites TVision as a Viable Alternative to Nielsen for Calibration Panel Data](/content/resources/adage-nbcu-tvision-calibration-data/index.html) “Nielsen and TVision both have relatively the same coverage across markets,... [Blog](/content/resources/tag/blog/index.html) ### [Get in Front of This Year’s TV Upfronts](/content/resources/2022-tv-upfronts/index.html) We're Entering Uncharted Upfront Territory As marketers gear up for this ye... [Blog](/content/resources/tag/blog/index.html) ### [The Ads That Captured Attention in January 2022](/content/resources/january-2022-brands-ads-0/index.html) To effectively breakthrough and capture attention to ads, marketers must co... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in January 2022](/content/resources/the-ctv-shows-that-captured-attention-in-januar-2022/index.html) Below we feature several important metrics for TVision's clients that are i... [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in January 2022](/content/resources/january-2022-top-shows/index.html) As 2022 kicked off and American's hunkered down to ward off the cold-weathe... - [Blog](/content/resources/tag/blog/index.html) ### [AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?](/content/resources/adweek-superbowl/index.html) in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u... [Blog](/content/resources/tag/blog/index.html) ### [Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech](/content/resources/engineer-rising-star/index.html) TVision congratulates Aaron Sewall on being named to Business Insider's lis... [Blog](/content/resources/tag/blog/index.html) ### [NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement](/content/resources/nbcu-look-book/index.html) NBCUniversal's recently published "Measurement Framework Look Book" is an e... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Talks Alternative Currencies with asiCast](/content/resources/asicast/index.html) TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ... [Blog](/content/resources/tag/blog/index.html) ### [The Brands and Ads That Captured Attention in December 2021](/content/resources/december-2021-brands-ads/index.html) To effectively breakthrough and capture attention to ads, marketers must co... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in December 2021](/content/resources/the-ctv-shows-that-captured-attention-in-december-2021/index.html) It's an amazing time to be a television viewer, with many strong options fo... - [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in December 2021](/content/resources/december-2021-topshows/index.html) While December is known for Christmas movies, it was a decidedly Halloween-... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast](/content/resources/goldman-tv-measurement/index.html) Yan Liu joined Goldman Sachs' George Tong for a discussion about current di... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Explains TV Attention  Measurement on the Podcast "Advertising is Dead"](/content/resources/advertising-is-dead-podcast/index.html) "Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ... [Blog](/content/resources/tag/blog/index.html) ### [WARC Features TVision and Realeyes Creative Attention Report](/content/resources/warc-realeyes-creative-attention/index.html) The WARC, which provides unbiased information and insights to the advertisi... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research](/content/resources/mrs-202-award-winner/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) [News](/content/resources/tag/news/index.html) ### [Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes](/content/resources/tvision-realeyes-creative-attention-report/index.html) Low-Attention Creative Performs Best in High Attention Environments; High-A... - [Blog](/content/resources/tag/blog/index.html) ### [The Shows That Captured Attention in October 2021](/content/resources/october-2021-topshows/index.html) The Fall TV season is well underway and October saw the return of many favo... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in October 2021](/content/resources/the-ctv-shows-that-captured-attention-in-october-2021-0-0/index.html) The Fall is peak TV season, and while we typically think of seasonal premie... [Blog](/content/resources/tag/blog/index.html) ### [All About Timing: How CTV Ad Lengths Grab Attention](/content/resources/ctv-ad-lengths-grab-attention/index.html) Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [VideoAmp Explains the Value of Panel Data](/content/resources/videoamp-panel-data/index.html) VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa... [Blog](/content/resources/tag/blog/index.html) ### [TVision's Tips for Using Attention to Maximize Ad Engagement](/content/resources/tips-for-tv-ad-attention-overall/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [Maximize Ad Campaign Performance with Attention Guarantees](/content/resources/tips-for-tv-ad-attention-part-4/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... - [Blog](/content/resources/tag/blog/index.html) ### [Use Attention Data to Maximize the Impact of Every Ad](/content/resources/tips-for-tv-ad-attention-part-3/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in September 2021](/content/resources/the-ctv-shows-that-captured-attention-in-september-2021-0/index.html) Throughout 2021 marketers and advertisers have put an emphasis on figuring ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Yan Liu Discusses TV measurement with Beet.TV](/content/resources/beettv-tv-measurement/index.html) Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t... [Blog](/content/resources/tag/blog/index.html) ### [The Shows and Ads That Captured Attention in September 2021](/content/resources/september2021-topshows-brads-ads-0-0-0/index.html) September traditionally marks the return of many favorite shows on Primetim... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Talking TV Measurement with Beet.TV at Advertising Week](/content/resources/advertising-week-beet-tv/index.html) TVision was excited to join the industry at Advertising Week, for a return ... [Blog](/content/resources/tag/blog/index.html) ### [Holiday Advertisers Should Get in the Spirit Early to Maximize Attention](/content/resources/holiday-advertising-starts-in-october/index.html) - [Blog](/content/resources/tag/blog/index.html) ### [Talking Future of TV Measurement with Media Brain](/content/resources/yan-liu-future-tv-measurement/index.html) Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab... [Blog](/content/resources/tag/blog/index.html) ### [Benchmark Campaigns Against the Competition with Attention Data](/content/resources/tips-for-tv-ad-attention-part-2/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) ### [Use Attention Data in Media Planning to Increase Ad Engagement](/content/resources/tips-for-tv-ad-attention-part-1/index.html) In our four-part series, Top Tips for Attention, we share tried and true be... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [How Big Is Squid Game?](/content/resources/everyone-watching-squid-game/index.html) Netflix reports that Squid Game is on pace to be its biggest global hit eve... ### [TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry](/content/resources/tvision-gemius-cross-platform-measurement/index.html) First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit... [Blog](/content/resources/tag/blog/index.html) ### [How Well Do Pharma Brands Capture Attention on TV?](/content/resources/pharma-brands-capture-tv-attention/index.html) If you’ve switched on the TV lately, odds are you’ve been prompted to ask y... - [Blog](/content/resources/tag/blog/index.html) ### [The Shows, Brands, and Ads That Captured Attention in August 2021](/content/resources/august2021-topshows-brads-ads-0-0/index.html) With summer on the wane and vacations ending, August is the month when real... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in August 2021](/content/resources/the-ctv-shows-that-captured-attention-in-august-2021/index.html) Connected TV (CTV) has disconnected the traditional advertising model used ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Introducing the Attention Calculator](/content/resources/attention-calculator/index.html) What is the true cost of attention and how does it compare across media? Ma... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Forbes asks: What will the future of audience measurement be?](/content/resources/forbes-future-tv/index.html) Forbes Contributor Brad Adgate caught up with several of the leaders in the... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [MediaPost: Do I have your attention?](/content/resources/mediapost-attention-calculator/index.html) MediaPost's Tony Jarvis writes an excellent recap of the news out of day on... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization](/content/resources/tac-andy-brown/index.html) Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ... - [Blog](/content/resources/tag/blog/index.html) ### [How Viewers Paid Attention to the Emmy Nominees](/content/resources/emmy-2021-nominees-attention/index.html) At TVision we are not in the business of predicting which shows will win an... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [AdAge - TVision is the go-to-choice for several Nielsen rivals](/content/resources/adage-mrc-panel-data/index.html) "TVision, a firm that originally built a panel to measure people’s attentio... [Blog](/content/resources/tag/blog/index.html) ### [These are the brands that are winning over audiences with their CTV advertising](/content/resources/ctv-advertising-brand-performance/index.html) As the opportunity to reach audiences on connected televisions continues to... [Blog](/content/resources/tag/blog/index.html) ### [The Shows, Brands, and Ads That Captured Attention in July 2021](/content/resources/july2021-topshows-brads-ads-0/index.html) The month of July featured one of television’s biggest and most anticipated... [Blog](/content/resources/tag/blog/index.html) ### [The Top CTV Shows in July 2021](/content/resources/the-ctv-shows-that-captured-attention-in-july-2021/index.html) As viewers increasingly migrate to streaming and connected TV viewing, we'r... [Blog](/content/resources/tag/blog/index.html) ### [CTV Measurement vs. Linear TV Measurement, Explained](/content/resources/ctv-measurement-vs-linear/index.html) CTV, or Connected TV, is a growing force. As more and more people migrate t... - [Blog](/content/resources/tag/blog/index.html) ### [Clorox Captures Attention Best Among Back-to-School TV Ads](/content/resources/back-to-school-2021-clorox-ad/index.html) It is probably not surprising that one of the top creatives for back-to-sch... [Blog](/content/resources/tag/blog/index.html) ### [Tips to Beat Repeat CTV Ad Wear Out: Does Ad Length Matter?](/content/resources/repeat-ctv-ad-length/index.html) As viewers we’ve all experienced it: you’re streaming a show and feel a sen... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: Original Movies are Streaming's Most Popular Cotent](/content/resources/variety-streaming-report-2021-0/index.html) Kevin Tran from Variety uses TVision's data to show that original movies ar... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Business Insider: Top 15 Binged Shows of July 2021](/content/resources/business-insider-top-15-july/index.html) What are you binge-watching right now? If you need inspiration, check out t... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [TVision Helps The Weather Channel and Its Advertisers Value Programming](/content/resources/the-weather-channel-attention-value/index.html) The Weather Channel is one of America's go-to resources for all things weat... [Blog](/content/resources/tag/blog/index.html) ### [The IAB's CTV Ad Creative Report Features New Data on Ad Frequency from TVision](/content/resources/repeat-ctv-ad-attention-0/index.html) As CTV advertising increases in popularity, the industry is working to coal... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: The State of Streaming 2021](/content/resources/variety-streaming-report-2021/index.html) As the streaming landscape continues to evolve at a rapid pace, Variety pub... [Blog](/content/resources/tag/blog/index.html) ### [Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?](/content/resources/repeat-ctv-ad-attention/index.html) Balancing frequency & attention Consistency and repetition are both cri... [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) ### [Anheuser-Busch's Pioneering Video Measurement Approach](/content/resources/ab-video-measurement/index.html) One of the challenges of video measurement is the vast and different ways t... [Blog](/content/resources/tag/blog/index.html) ### [Measuring CTV Walled Gardens](/content/resources/measure-ctv-walled-gardens/index.html) As CTV walled gardens emerge, TV advertising teams find themselves facing m... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: "Ted Lasso is Apple TV+'s Biggest Hit"](/content/resources/variety-ted-lasso/index.html) Variety reporter Kevin Tran uses TVision's data to analyze the performance ... [Blog](/content/resources/tag/blog/index.html) ### [How Well Do Auto Brands Capture Attention on TV?](/content/resources/auto-brands-capture-tv-attention/index.html) Supply chain shortages, low interest rates, and the rising cost of used car... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Insider Lists TVision Among Most Promising Advertising Start-Ups](/content/resources/insider-ad-companies-to-watch/index.html) We are honored to be recognized by Insider as "One of the 15 Most Promising... [Blog](/content/resources/tag/blog/index.html) ### [Which AVOD Shows Drive Audience Engagement?](/content/resources/avod-shows-ad-engagement/index.html) Do you sometimes feel like you see the same ads over and over again no matt... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Business Insider: Top 15 Binged Shows](/content/resources/business-insider-top-15/index.html) Those interested in finding the next great show to binge will want to check... [Blog](/content/resources/tag/blog/index.html) ### [These Are the Top Apps for Ad Attention](/content/resources/top-apps-for-ad-attention/index.html) Marketers will spend more than $4 billion on upfront CTV advertising this y... [Blog](/content/resources/tag/blog/index.html) ### [Almost 85% of Households Are CTV Enabled](/content/resources/ctv-enabled-households/index.html) The advertising industry is turning all eyes to CTV, as the opportunity to ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Broadcasting & Cable: Connected TV Grabs More Time Spent Watching](/content/resources/nexttv-ctv-advertising-report/index.html) Broadcasting & Cable's Jon Lafayette reveals some of the important data... ### [TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps](/content/resources/tvisions-ctv-advertising-planning-tool/index.html) Removes Linear and CTV Silos for Comprehensive Planning [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year](/content/resources/avod-increases-200-tvision-reports/index.html) USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows](/content/resources/variety-in-the-heights-hbomax/index.html) Variety reporter Kevin Tran uses TVision's data to compare In The Height's ... [Blog](/content/resources/tag/blog/index.html) ### [The Future of Media Measurement: The Role of Panels in Big Data](/content/resources/the-role-of-panels-in-big-data/index.html) As audiences increasingly migrate to CTV, the old norms of TV measurement n... [Blog](/content/resources/tag/blog/index.html) ### [How Does Attention Impact Brand Outcomes?](/content/resources/impact-of-attention-on-brand-outcomes/index.html) The Attention Council, an organization of advertising and media industry le... [Blog](/content/resources/tag/blog/index.html) ### [Hear from TVision CEO Yan Liu at NextTV's Free Summer TV Summit](/content/resources/tv-data-and-measurement-summit/index.html) The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y... - [Blog](/content/resources/tag/blog/index.html) ### [How to Evaluate CTV Ad Campaigns](/content/resources/evaluate-ctv-ad-campaigns/index.html) The television advertising industry is in a bit of a conundrum. Legacy mode... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety Compares "Friends: The Reunion" to Other Top Releases](/content/resources/variety-friends-the-reunion/index.html) Did you rush to HBO Max to watch Friends: The Reunion on the first day of i... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: MGM Will Help Amazon Build on Its Success with Original Movies](/content/resources/variety-amazon-mgm/index.html) [Blog](/content/resources/tag/blog/index.html) ### [The Quick Serve Restaurants that Engaged TV Audiences Best in Q1 2021](/content/resources/2021-1q-qsr-brand-report/index.html) The CDC reports that every day more than one in three American adults eats ... [Blog](/content/resources/tag/blog/index.html) ### [April 2021: Top Shows, Brands, and Ads](/content/resources/april-2021-top-shows-brands-and-ads/index.html) [Blog](/content/resources/tag/blog/index.html) [Webinar](/content/resources/tag/webinar/index.html) ### [Dentsu - Free Webinar -  Unlocking the New Currency of Attention](/content/resources/dentsu-attention-webinar/index.html) Dentsu, one of the world's largest ad agencies, is helping to pioneer the a... - [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Attention Guarantees Improve Campaign Performance](/content/resources/upfront-2021-attention-guarantee/index.html) Attention continues to gain traction with advertisers and the television in... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Finding Engaged Sports Fans](/content/resources/upfront-2021-engage-sports-fans/index.html) Live sports are a standard part of most large brands' advertising campaigns... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Digiday: Attention metrics vie for the industry's, well, attention](/content/resources/digiday-attention-metrics/index.html) As Attention metrics gain traction as a new form of ad currency, the indust... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021: Show Me the Value](/content/resources/upfront-2021-show-value/index.html) As we approach the pinnacle of the 2021 Upfront with presentations by Disne... [Blog](/content/resources/tag/blog/index.html) ### [Yan Liu Recognized as one of the Outstanding Chinese Youth of 2021](/content/resources/yan-liu-chinese-youth/index.html) TVision is proud to announce that Yan Liu, the company's CEO and co-founder... [Blog](/content/resources/tag/blog/index.html) ### [Upfront 2021 Planning: Find your audience where they pay attention](/content/resources/upfront-2021-find-your-audience/index.html) As the industry prepares to invest north of $18 billion during the TV and C... - [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Variety: TVision Data Shows Falcon Soared in April 2021](/content/resources/variety-falcon-winter-soldier/index.html) Variety used TVision's data to report that Falcon and Winter Soldier (FAWS)... [Blog](/content/resources/tag/blog/index.html) ### [Stretch Your Ad Budget with Attention Data](/content/resources/stretch-your-ad-budget/index.html) TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ... [Blog](/content/resources/tag/blog/index.html) [Webinar](/content/resources/tag/webinar/index.html) ### [Free Webinar: The Challenge of Attention](/content/resources/the-challenge-of-attention/index.html) Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [It's Mortal Kombat vs Godzilla in Variety's Latest Look at TVision Data](/content/resources/variety-did-mortal-kombat-do-more-for-hbo-max-than-godzilla-vs.-kong/index.html) By all accounts HBO Max's day-and-date release strategy for major movies is... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Financial Times trends Netflix's streaming app share](/content/resources/financial-times-shine-comes-o%EF%AC%80-the-streaming-dream-as-net%EF%AC%82ix-subscriptions-slow/index.html) The Financial Times took a look at streaming subscriptions and specifically... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [TVision Raises $16 Million to Continue to Deliver the Data that is Innovating TV and CTV Measurement](/content/resources/tvision-raises-to-continue-to-deliver-the-data-that-is-innovating-tv-and-ctv-measurement/index.html) - [Blog](/content/resources/tag/blog/index.html) ### [Beyond Compliance: Why TVision is Building a Holistic, Flexible Privacy Framework](/content/resources/beyond-compliance-why-tvision-is-building-a-holistic-flexible-privacy-framework/index.html) In the absence of a global data privacy agreement, marketers and publishers... [Blog](/content/resources/tag/blog/index.html) ### [Taking Privacy Seriously: How TVision Keeps Consumer Data Safe](/content/resources/taking-privacy-seriously-how-tvision-keeps-consumer-data-safe/index.html) Data privacy is becoming an increasingly important concern for consumers an... [Blog](/content/resources/tag/blog/index.html) ### [Advertising Club of New York: Quantifying TV Attention](/content/resources/advertising-club-new-york-quantifying-tv-viewability/index.html) Recently, the Advertising Club of New York hosted the IPG Media Lab, TVisio... [Blog](/content/resources/tag/blog/index.html) ### [Measuring TV Attention: Presence, Impressions and Person-Level](/content/resources/measuring-tv-viewability-presence-impressions-and-person-level/index.html) Prior to joining TVision as Chief Product Officer, I spent the past decade ... [Blog](/content/resources/tag/blog/index.html) [News](/content/resources/tag/news/index.html) ### [Measure TV Outcomes, But Don’t Guarantee Them](/content/resources/measure-tv-outcomes-but-dont-guarantee-them/index.html) Published in Broadcasting & Cable At AdExchanger’s recent Industry Prev... [Blog](/content/resources/tag/blog/index.html) ### [TV Advertisers Need Attention Metrics, Too](/content/resources/tv-advertisers-need-viewability-metrics-too/index.html) For years, brand advertisers have been operating under the assumption that ... - [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [The Future of Media: 4 Highlights from the ARF’s AUDIENCExSCIENCE Conference](/content/resources/highlights-from-the-arfs-audiencexscience-2019/index.html) The Advertising Research Foundation’s AUDIENCExSCIENCE conference brings to... [Blog](/content/resources/tag/blog/index.html) ### [How Brands Should use TV Attention this Upfront Season](/content/resources/how-brands-should-use-tv-viewability-this-upfront-season/index.html) Over the next several months, TV marketers will commit around 75% of their ... [Blog](/content/resources/tag/blog/index.html) ### [Billions are spent airing to empty rooms. It's time to take action.](/content/resources/billions-are-spent-airing-to-empty-rooms.-its-time-to-take-action/index.html) If an ad airs to an empty room, can it make an impact? This year, TV advert... [Blog](/content/resources/tag/blog/index.html) ### [When It Comes To How People Watch TV, Advertisers Are Still In The Dark](/content/resources/when-it-comes-to-how-people-watch-tv-advertisers-are-still-in-the-dark/index.html) It’s never been harder for advertisers to understand what their television ... [Blog](/content/resources/tag/blog/index.html) ### [What is TV Attention?  It’s Coming But It Will Look A Bit Different Than Digital](/content/resources/what-is-tv-viewability/index.html) Over the past half decade, attention metrics have helped digital marketers ... [Blog](/content/resources/tag/blog/index.html) ### [Treat TV The Way You’ve Always Treated Digital](/content/resources/treat-tv-the-way-youve-always-treated-digital/index.html) After years of evolution, advertising technology is more powerful than ever... - [Blog](/content/resources/tag/blog/index.html) ### [Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage?](/content/resources/your-commercial-generates-a-massive-peak-in-attention-how-do-you-take-advantage/index.html) Discover Card: How one brand balanced engagement and branding on TV for pea... [Blog](/content/resources/tag/blog/index.html) ### [Luke McGuinness Introduces Q3 2018 TV Attention Report](/content/resources/luke-mcguinness-introduces-q3-2018-tv-attention-report/index.html) Throughout my career in data-driven marketing and technology, I’ve seen fir... [Blog](/content/resources/tag/blog/index.html) ### [Quarterly Insights: Better TV Data Unlocks Brand Results](/content/resources/quarterly-insights-better-tv-data-unlocks-brand-results/index.html) By Raman Sehgal, VP of Marketing, TVision [Blog](/content/resources/tag/blog/index.html) ### [TVision Q3 TV Attention Report: Top TV Engagement for the Summer Season](/content/resources/tvision-q3-tv-attention-report-top-tv-engagement-for-the-summer-season/index.html) Person-Level Attention Data is a Valuable Resource for Reaching Coveted Aud... [Blog](/content/resources/tag/blog/index.html) ### [Looking to Drive Audience Attention? Don’t Ignore Seasonality.](/content/resources/looking-to-drive-audience-attention-seasonality/index.html) To attract and retain an attentive audience, creative brands need to craft ... [Blog](/content/resources/tag/blog/index.html) ### [(Really) Know Your Audience with TVision Attention Data](/content/resources/really-know-your-audience-with-tvision-attention-data/index.html) Did you watch the Royal Wedding this past May? Whether you watched it on br... - [Blog](/content/resources/tag/blog/index.html) ### [Q2’s Most Attention-Grabbing Broadcast Networks](/content/resources/q2s-most-attention-grabbing-broadcast-network/index.html) Attention. It’s what advertisers are trying to buy and what media networks ... [Blog](/content/resources/tag/blog/index.html) ### [For Brands, It’s Time To Start Paying Attention…To Attention](/content/resources/for-brands-its-time-to-start-paying-attention/index.html) By Raman Sehgal [Blog](/content/resources/tag/blog/index.html) ### [Howard Shimmel Introduces Q2 2018 Eyes-on-Screen TV Attention Report](/content/resources/howard-shimmel-introduces-q2-2018-eyes-on-screen-tv-attention-report/index.html) Over the course of my nearly 40 years in the media business, I’ve had the p... [Blog](/content/resources/tag/blog/index.html) ### [Every Second of Attention Matters When it Comes to Driving Results, According to TVision’s Q2 2018 Eyes-on-Screen TV Attention Report](/content/resources/every-second-of-attention-matters-q2-2018/index.html) The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Att... [Blog](/content/resources/tag/blog/index.html) ### [The Challenges and Opportunities of TV Data Collection](/content/resources/the-challenges-and-opportunities-of-tv-data-collection/index.html) BY: Dan Schiffman, Co-founder [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [ARF’s AUDIENCExSCIENCE Delivers Insights on the Future of TV Advertising](/content/resources/arfs-audiencexscience-takeaways-2018/index.html) How do you effectively measure the effects of TV advertising? This was one ... - [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Eyes-on-Screen TV Attention Report for Q1 2018 Underscores the Impact of Context on Ad Attention](/content/resources/tvision-insights-eyes-screen-tv-attention-report-q1-2018/index.html) A Popular High-Action Domino’s Spot Sees Attention Spikes When Aired on Spo... [Blog](/content/resources/tag/blog/index.html) ### [Attention Madness 2018](/content/resources/attention-madness-2018/index.html) While you focused on the performance of your (likely busted) bracket, which... [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer](/content/resources/advertising-measurement-veteran-dave-marquard-joins-tvision-insights-chief-product-officer/index.html) With Marquard’s leadership, TVision will further pioneer the industry’s mov... [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Championship](/content/resources/2018-attention-madness-championship/index.html) By Tristan Webster, VP of Client Solutions [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Final Four](/content/resources/2018-attention-madness-final-four/index.html) By Tristan Webster, VP of Client Solutions [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Sweet 16 & Elite 8](/content/resources/2018-attention-madness-sweet-16-elite-8/index.html) By Tristan Webster, VP of Client Solutions - [Blog](/content/resources/tag/blog/index.html) ### [2018 Attention Madness, Round 1](/content/resources/2018-attention-madness-round-1/index.html) By Tristan Webster, VP of Client Solutions [Blog](/content/resources/tag/blog/index.html) ### [TV Can No Longer Avoid The Attention Challenge](/content/resources/tv-can-no-longer-avoid-viewability-challenge/index.html) By Dan Schiffman, CRO and Co-Founder [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Eyes-on-Screen TV Attention Report Identifies the TV Programming and Creative that Broke Through to Capture Viewer Attention in Q4, 2017](/content/resources/tvision-insights-eyes-screen-tv-attention-report-q4-2017/index.html) Report Shows the Impact of Creative Ad Triggers on Attention; Identifies To... [Blog](/content/resources/tag/blog/index.html) ### [The Surprising Impact of Buying Attention Vs. Audiences](/content/resources/surprising-impact-buying-attention-vs-audiences/index.html) by Dan Schiffman, Co-Founder and CRO, TVision Insights [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Newest Eyes-on-Screen TV Attention Report Reveals Second-by-Second Insight Into the Content That Breaks Through to Capture Viewer Attention](/content/resources/q3-2017-eyes-on-screen-attention-report-reveals-second-by-second-insights/index.html) Report Highlights Moms’ Attention to Competition Shows between July and Sep... [Blog](/content/resources/tag/blog/index.html) ### [It's Time To Apply Digital Video Metrics To TV Ratings](/content/resources/time-apply-digital-video-metrics-tv-ratings/index.html) by Mark Green - [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough](/content/resources/creative-performance-score-provides-a-new-measure-for-brands-to-determine-attention-breakthrough/index.html) Metric featured in company’s Q1 2017 report on TV attention [Blog](/content/resources/tag/blog/index.html) ### [Reach alone doesn't equal success](/content/resources/reach-alone-doesnt-equal-success/index.html) By: Dan Schiffman, CRO & Co-Founder, TVision Insights [Blog](/content/resources/tag/blog/index.html) ### [Measuring OTT Viewership and Attention Just Got Easier With TVision](/content/resources/ott-viewership-attention-easier-tvision-insights/index.html) When it comes to consuming content on TV, there are now more options than e... [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts](/content/resources/quarterly-attention-report-for-television-and-ott-reveals-top-ads-programs-co-viewing-channels-and-dayparts/index.html) GEICO, Verizon, and Walmart Take Top Brand Attention Spots [Blog](/content/resources/tag/blog/index.html) ### [TVision Insights Attention Deep Dive: Super Bowl LI](/content/resources/attention-deep-dive-super-bowl-51/index.html) While you were eating chicken wings, drinking beer, and cheering on your te... [Blog](/content/resources/tag/blog/index.html) [Events](/content/resources/tag/events/index.html) ### [Cannes Lions Innovation 2016](/content/resources/the-preparation/index.html) Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innova... < BackNext > - [1](/content/resources/tag/blog#/index.html) . . . .  . . . . - [2](/content/resources/tag/blog#/index.html) - [3](/content/resources/tag/blog#/index.html) - [4](/content/resources/tag/blog#/index.html) - [5](/content/resources/tag/blog#/index.html) - [6](/content/resources/tag/blog#/index.html) - [7](/content/resources/tag/blog#/index.html) - [8](/content/resources/tag/blog#/index.html) - [9](/content/resources/tag/blog#/index.html) - [10](/content/resources/tag/blog#/index.html) - [11](/content/resources/tag/blog#/index.html) - [12](/content/resources/tag/blog#/index.html) - [13](/content/resources/tag/blog#/index.html) - [14](/content/resources/tag/blog#/index.html) - [15](/content/resources/tag/blog#/index.html) - [16](/content/resources/tag/blog#/index.html) - [17](/content/resources/tag/blog#/index.html) - [18](/content/resources/tag/blog#/index.html) - [19](/content/resources/tag/blog#/index.html) - [20](/content/resources/tag/blog#/index.html) - [21](/content/resources/tag/blog#/index.html) - [22](/content/resources/tag/blog#/index.html) - [23](/content/resources/tag/blog#/index.html) - [24](/content/resources/tag/blog#/index.html) - [25](/content/resources/tag/blog#/index.html) - [26](/content/resources/tag/blog#/index.html) - [27](/content/resources/tag/blog#/index.html) - [28](/content/resources/tag/blog#/index.html) - [29](/content/resources/tag/blog#/index.html) - [30](/content/resources/tag/blog#/index.html) - [31](/content/resources/tag/blog#/index.html) - [32](/content/resources/tag/blog#/index.html) - [33](/content/resources/tag/blog#/index.html) -  . . . .  . . . . [34](/content/resources/tag/blog#/index.html) ## Check out these ## Additional Resources ## Reports In-depth research on TV, advertising, and viewer attention trends [Go to Reports](/content/reports/index.html) ## Newsroom The latest TVision and industry news [GO TO NEWSROOM](/content/newsroom/index.html) ## Follow Us Keep up to date on our latest research and news. 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