Variety: Original Movies are Streaming's Most Popular Cotent
Variety: Original Movies are Streaming's Most Popular Content
August 10
Kevin Tran from Variety uses TVision's data to show that original movies are the most popular content on streaming. Disney+, especially, is leading the way with its original movie content as "Luca" and "Raya and the Last Dragon" have dominated the summer months. Read the whole story in Variety.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content, and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.